Jones Soda Co · CSE:JSDA
Jones Soda — Q1 2012 Earnings Presentation
16 slides from Jones Soda's earnings presentation, May 10, 2012
Slide 1: Jones Soda Co. Q1 2012 Earnings Call
Slide: 1 SubTitle: May 10, 2012 Title: Jones Soda Co. Q1 2012 Earnings Call Other Placeholder: 1
Slide 2: Safe Harbor Disclosure
Slide: 2 Title: Safe Harbor Disclosure SubTitle: Certain statements in this presentation are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all passages containing words such as "will," "aims," "anticipates,
Slide 3: Building A CPG Company For Traditional Retail
Slide: 3 Title: Building A CPG Company For Traditional Retail Other Placeholder: On the premise that you have products that people know, want and are willing to pay for, the objective is to increase their availability and scale the brand …A Pipeline To The Consumer Other Placeholder: 3
Slide 4: Route To Market Development: Distribution
Slide: 4 Title: Route To Market Development Other Placeholder: Build a sales organization to work with hundreds of distributors in order to get to greater than 200,000 store doorsConvince distributors to invest in your brandEstablish shelf space for those products with major retailersDevelop deal dy
Slide 5: Route To Market Development: Retail
Slide: 5 Title: Route To Market Development Other Placeholder: Convince retailers that you can competeBattle for shelf spaceCommunicate on shelfPrice promote, or don’t, to desired velocity DISTRIBUTION RETAIL Other Placeholder: 5
Slide 6: Route To Market Development: Consumer
Slide: 6 Title: Route To Market Development DISTRIBUTION RETAIL CONSUMER Once route to market is in place you can expand your availability Rapid product flow now possible Expand into multiple channelsExpand your ACV within each channelExpand your SKU offerings within each channel Other Placeholder:
Slide 7: New Jones 16oz Cans
Slide: 7 NEW JONES 16oz CANS Tremendous channel upside as JONES today enjoys virtually zero Convenience and Gas channel distribution360 degree big bold shelf presenceEye catching consumer submitted photos maintain classic JONES brandingVelocity priced at $1.29 every day, allowing for $0.99 on promo
Slide 8: US Distributor Coverage Improvement
Slide: 8 Other Placeholder: On quarterly calls and investor presentations Jones has used “counties of coverage” as our metric for distribution growthCounties with coverage have grown rapidly since April 2010 regime change US Distributor Coverage ImprovementTurnaround Imperative #1 Grow Core SodaOthe
Slide 9: US Distributor Coverage as of April 2010
Slide: 9 YukonTerritory NorthwestTerritories Nunavut WestVirginia Newfoundland& Labrador Washington Oregon California Hawaii Nevada Alaska Idaho Montana Wyoming Utah Colorado Kansas Oklahoma Missouri Arkansas Louisiana Mississippi Alabama Georgia Florida Tennessee Kentucky Virginia MD DE NorthCaroli
Slide 10: US Distributor Coverage as of December 2010
Slide: 10 YukonTerritory NorthwestTerritories Nunavut WestVirginia Washington Oregon California Hawaii Nevada Alaska Idaho Montana Wyoming Utah Colorado Kansas Oklahoma Missouri Arkansas Louisiana Mississippi Alabama Georgia Florida Tennessee Kentucky Virginia MD DE NorthCarolina SouthCarolina Texas
Slide 11: US Distributor Coverage as of December 2011
Slide: 11 YukonTerritory NorthwestTerritories Nunavut WestVirginia Newfoundland& Labrador Washington Oregon California Hawaii Nevada Alaska Idaho Montana Wyoming Utah Colorado Kansas Oklahoma Missouri Arkansas Louisiana Mississippi Alabama Georgia Florida Tennessee Kentucky Virginia MD DE NorthCarol
Slide 12: US Distributor Coverage as of March 2012
Slide: 12 YukonTerritory NorthwestTerritories Nunavut WestVirginia Newfoundland& Labrador Washington Oregon California Hawaii Nevada Alaska Idaho Montana Wyoming Utah Colorado Kansas Oklahoma Missouri Arkansas Louisiana Mississippi Alabama Georgia Florida Tennessee Kentucky Virginia MD DE NorthCarol
Slide 13: Jones Singles Top of the Charts
Slide: 13 Jones Singles Top of the ChartsTurnaround Imperative #1 Grow Core Soda In dollar share and velocity JONES dominates the top 10 SKUs in the category when sold in single bottle Source: AC Nielsen: Total US Food Unit Sales , 12 Weeks Ending March 17, 2012 Other Placeholder: 13
Slide 14: Growth At Retail Is Outpacing The Category
Slide: 14 Source: AC Nielsen: Total US Food Unit Sales , 13 Weeks Ending March 2012 Top 4-Pack SKUs are showing big improvements vs. YAG on dollar sales Growth At Retail Is Outpacing The CategoryTurnaround Imperative #1 Grow Core SodaOther Placeholder: 14
Slide 15: Category Dynamics – 4 Packs
Slide: 15 Unit and dollar volume growth are strong on 9 of 10 of JONES top SKUsAverage unit sales growth on recommended flavors are up 31%Average dollar sales growth on recommended flavors are up 30% AC Nielsen 52 weeks ending March 2012 Category Dynamics – 4 PacksTurnaround Imperative #1 Grow Core
Slide 16: 951,000 Fans on Facebook – What Are They Saying
Slide: 16 Title: 951,000 Fans on facebook – What are They Saying “…tell me where I can find more JONES!!!” Other Placeholder: 16