Brag House Holdings, Inc. · NASDAQ:TBH
Brag House — IPO Roadshow (August 2024)
17 slides from Brag House's IPO roadshow presentation, Aug 5, 2024
Slide 1: Brag House
BRAG HOUSE Uhile We’ V0 BielXl
Slide 2: Safe Harbor and Forward-Looking Statements
Safe Harbor and Forward - Looking Statements Brag House Holdings, Inc. (the “Company” or “we”) has filed a registration statement, including a preliminary prospectus, with the U.S. Securities and Exchange Commission (the “SEC”) (File No. 333 - 280282) in connection with the offering to which this pr
Slide 3: Brag taps into the spending power of Gen Z through gaming
BRAg TAPs INTO THE IMMENsE sPENDINg POWER OF GEN Z THROUgH gAMINg AND AUTHENTIC ENgAgEMENT, POsITIONINg OUR PLATFORM As A LEADINg DEsTINATION TRADITIONAL MARKETING STRUGGLES TO REACH THE ELUSIVE GEN Z THAT PREFER AUTHENTIC AND DIFFERENTIATED CHANNELS. NON - PROFESSIONAL GAMERS REPRESENT MORE THAN 99
Slide 4: Brands fail to attract casual Gen Z gamers through existing solutions
BRANDs FAIL TO ATTRACT CAsUAL GEN Z gAmERs ThROUgh ExIsTINg sOLUTIONs Who are Gen Zs: o Large percentage of US population o Deeply care about others o Strive for a diverse community o Social and highly collaborative o Value relevance and authenticity Brands must reach Gen Z. Gen Zs don’t turn on TV
Slide 5: Streamlined marketing model for brands to connect with Gen Z
STREAMLINED MARKETING MODEL FOR BRANDS TO CONNECT WITH GEN Z BY COMBINING TWO OF AMERICA’S GREATEST PASSIONS: COLLEGES AND VIDEO GAMES. BRAG’S SOLUTION PROBLEM WHY BRAG WORKS o Digital home for college students o Social, gaming and media in one App o Open to all o Fragmented audience o High barrier
Slide 6: Market size and market players
MARKET SIZE: MARKET PLAYERs: TWITCH – LEADER, TOP - DOWN MODEL, NOT CASUAL YOUTUBE – LEADER, TOP - DOWN MODEL, NOT LIVE STREAM, GAMER OR STREAMER FRIENDLY DISCORD – USED BY GAMERS TO COMMUNICATE DUE TO LIMITATIONS OF OTHER PLATFORMS FACEBOOK – HAS LIMITED GAMES, GENERIC STEAM – HAS GAMES, LIMITED SO
Slide 7: Brag's Roadmap: scaling engagement and data-driven insights
BRAg’s ROADMAP SCALING ENGAGEMENT AND DATA - DRIVEN INSIGHTS Collegiate Leads Presence (Brand Ambassadors) Communicating Directly with Key Demographic Organic Growth Authentic Engagement for Brands through Brag Digital & In - Person Activations Product Placement Multi - tiered Memberships Model Enha
Slide 8: Phase One – Building the Community
PHAsE ONE – BUILDINg THE COMMUNITY GAMING SOCIAL Live Streaming Watch Party Profiles Chat & Comments Bragging Loyalty Tokens Shopping & Prizes Tournaments SOLVING B2C CHALLENGES IN SOCIAL ENGAGEMENT THROUGH GAMING Brag is the one place for students, friends, alumni and fans to bond via digital and l
Slide 9: Phase Two – Brag B2B Solution for Brands
GROWTH EXPOSURE ENGAGEMENT PHAsE TwO – BRAg B2B sOLUTION FOR BRANDs o Sponsored Gamers o Sponsored events & branding o Creation of creative assets o Live Stream & Video - on - Demand (“VOD”) overlays o Hosts/broadcasters scripts o Branded landing pages o AI - driven brand insertions o User generated
Slide 10: Brag Traction
BRAg TRACTION BRAG’S SUCCESS MODEL Brag Aims to Provide Brands With High Engagement And Cost - effective Reach To Millions Of College Students. BY LEVERAGING OUR ONLINE AND IN - PERSON ESPORTS TOURNAMENTS AND ACTIVATIONS, WE ACHIEVE: 3X lower Cost per Click (CPC) : Our innovative approach boasts a r
Slide 11: Phase Three – Scaling User Engagement
PHAsE THREE – sCALINg UsER ENgAgEMENT (q4 ‘24] EXPANDING USER ENGAGEMENT AND REVENUE WITH TIERED MEMBERSHIPS o Entry - level Membership o Create And Custom User Profile o Place Brag Predictions using Brag Bucks o Redeem Won Loyalty Tokens Through Our Virtual Store For Prizes o Create Livestreams Inc
Slide 12: Phase Four – Actionable Data Insights
PHAsE FOUR – ACTIONABLE DATA INsIgHTs Deep User Profiles : Gain understanding to Gen Z's online communities, interests, and brand affinities. Lifestyle Data : Gain insights to shopping and dining habits and preferences, and preferred payment methods. Behavior Insights : Witness their browsing habits
Slide 13: Brag – Highlighted Upcoming Events
BRAg – HIgHLIgHTED UPCOMINg EVENTs PARTNERSHIP WITH FORT WORTH SPORTS COMMISSION, A DIVISION OF THE CITY OF FORT WORTH Location: Fort Worth Convention Center Digital Presence: Streamed Live Online Anticipated Date: Sep 21 - 22, 2024 PARTNERSHIP WITH LEARFIELD COMMUNICATIONS (IN ADVANCES NEGOTIATION)
Slide 14: Management & Directors
MANAgEMENT & DIRECTORs LAVELL JUAN CEO of Brag House o Co - Founder, Chief Executive Officer and Chairman of the Board o Former corporate lawyer at Weil, Gotshal & Manges LLP for 10 years where he represented and counseled major corporations o Developed a financial platform for NFL rookie athletes w
Slide 15: Independent Board Directors
o Managing Director and Global Head of Corporate Affairs at PIF o Nearly 20 years of advising executives on communications and public affairs o Held various senior roles at RBC for 12 years, incl. Global Head of Communication o Held key role at McDonald’s Ronald McDonald House Foundation o Holds deg
Slide 16: Invest in Brag: Offering Overview and Use of Proceeds
INVEsT IN BRAg CAPITALIZING ON GAMING AND ENGAGEMENT WITH GEN Z OFFERING OVERVIEW o Offering: 1,750,000 shares of common stock o Outstanding immediately prior to IPO: 4,000,000 shares of common stock o Pre - Money Valuation: 20,000,000 USD o Listing Price: 5.00 USD per share o Listing Stock Market:
Slide 17: Let's do this together
WWW . BRAGHOUSE . COM CORP . BRAGHOUSE . COM APP . BRAGHOUSE . COM WE ARE READY TO TAKE THIS TO THE NEXT LEVEL. LET’S DO THIS TOGETHER!