Brag House Holdings, Inc. · NASDAQ:TBH
Brag House — IPO Roadshow (February 2025)
18 slides from Brag House's IPO roadshow presentation, Feb 4, 2025
Slide 1: “le G
“le G
Slide 2: Safe Harbor and Forward-Looking Statements
Safe Harbor and Forward - Looking Statements Brag House Holdings, Inc. (the “Company” or “we”) has filed a registration statement, including a preliminary prospectus, with the U.S. Securities and Exchange Commission (the “SEC”) (File No. 333 - 280282) in connection with the offering to which this pr
Slide 3: Brag taps into the immense spending power of Gen Z through gaming
Brag taps into the Immense spending power of Gen Z through gaming and authentic engagement, positioning our platform as a leading destination TRADITIONAL MARKETING STRUGGLES TO REACH THE ELUSIVE GEN Z THAT PREFER AUTHENTIC AND DIFFERENTIATED CHANNELS. NON - PROFESSIONAL GAMERS REPRESENT MORE THAN 99
Slide 4: Brands fail to attract casual Gen Z gamers through existing solutions
Brands fail to attract casual Gen Z gamers through Existing solutions Who are Gen Zs: o Large percentage of US population o Deeply care about others o Strive for a diverse community o Social and highly collaborative o Value relevance and authenticity Brands must reach Gen Z. Gen Zs don’t turn on TV
Slide 5: Brag's solution
STREAMLINED MARKETING MODEL FOR BRANDS TO CONNECT WITH GEN Z BY COMBINING TWO OF AMERICA’S GREATEST PASSIONS: COLLEGES AND VIDEO GAMES. BRAG’S SOLUTION PROBLEM WHY BRAG WORKS o Digital home for college students o Social, gaming and media in one App o Open to all o Fragmented audience o High barrier
Slide 6: Strategic Partnership with Learfield
Strategic Partnership with Learfield AMPLIFYING REACH THROUGH STRATEGIC ALLIANCES Expansive Network Access : Media rights over nearly 200 Division 1 athletic programs and conferences across the U.S. Role as Gaming Extension : Brag to introduce gaming and esports events into Learfield’s media rights
Slide 7: The Technology Powering Brag
The Technology Powering Brag BRAG ENTERED INTO TWO TECHNOLOGY AGREEMENTS WITH ARTEMIS AND EVEMETA TO ADVANCE PLATFORM INNOVATION With the purpose of enhancing the technology powering the Brag platform and provide cutting - edge solutions to our users and brands , Brag entered into agreements with tw
Slide 8: Market Size and Market Players
Market Size: Market Players: TWITCH – LEADER, TOP - DOWN MODEL, NOT CASUAL YOUTUBE – LEADER, TOP - DOWN MODEL, NOT LIVE STREAM, GAMER OR STREAMER FRIENDLY DISCORD – USED BY GAMERS TO COMMUNICATE DUE TO LIMITATIONS OF OTHER PLATFORMS FACEBOOK – HAS LIMITED GAMES, GENERIC STEAM – HAS GAMES, LIMITED SO
Slide 9: Brag's roadmap
Brag’s roadmap SCALING ENGAGEMENT AND DATA - DRIVEN INSIGHTS Collegiate Leads Presence (Brand Ambassadors) Communicating Directly with Key Demographic Organic Growth Authentic Engagement for Brands through Brag Digital & In - Person Activations Product Placement Multi - tiered Memberships Model Enha
Slide 10: Phase one – building the community
Phase one – building the community GAMING SOCIAL Live Streaming Watch Party Profiles Chat & Comments Bragging Loyalty Tokens Shopping & Prizes Tournaments SOLVING B2C CHALLENGES IN SOCIAL ENGAGEMENT THROUGH GAMING Brag is the one place for students, friends, alumni and fans to bond via digital and l
Slide 11: Phase two – Brag B2B solution for Brands
GROWTH EXPOSURE ENGAGEMENT Phase two – Brag B2B solution for Brands o Sponsored Gamers o Sponsored events & branding o Creation of creative assets o Live Stream & Video - on - Demand (“VOD”) overlays o Hosts/broadcasters scripts o Branded landing pages o AI - driven brand insertions o User generated
Slide 12: Brag Traction
Brag Traction BRAG’S SUCCESS MODEL Brag Aims to Provide Brands With High Engagement And Cost - effective Reach To Millions Of College Students. BY LEVERAGING OUR ONLINE AND IN - PERSON ESPORTS TOURNAMENTS AND ACTIVATIONS, WE ACHIEVE: 3X lower Cost per Click (CPC) : Our innovative approach boasts a r
Slide 13: Phase three – scaling user engagement
Phase three – scaling user engagement (q2 ‘25] EXPANDING USER ENGAGEMENT AND REVENUE WITH TIERED MEMBERSHIPS o Entry - level Membership o Create And Custom User Profile o Place Brag Predictions using Brag Bucks o Redeem Won Loyalty Tokens Through Our Virtual Store For Prizes o Create Livestreams Inc
Slide 14: Phase four – actionable data insights
Phase four – actionable Data insights Deep User Profiles : Gain understanding to Gen Z's online communities, interests, and brand affinities. Lifestyle Data : Gain insights to shopping and dining habits and preferences, and preferred payment methods. Behavior Insights : Witness their browsing habits
Slide 15: Management & Directors
Management & Directors LAVELL JUAN CEO of Brag House o Co - Founder, Chief Executive Officer and Chairman of the Board o Former corporate lawyer at Weil, Gotshal & Manges LLP for 10 years where he represented and counseled major corporations o Developed a financial platform for NFL rookie athletes w
Slide 16: Independent Board Directors
o Managing Director and Global Head of Corporate Affairs at PIF o Nearly 20 years of advising executives on communications and public affairs o Held various senior roles at RBC for 12 years, incl. Global Head of Communication o Held key role at McDonald’s Ronald McDonald House Foundation o Holds deg
Slide 17: Invest in Brag: Offering Overview
Invest in Brag CAPITALIZING ON GAMING AND ENGAGEMENT WITH GEN Z OFFERING OVERVIEW o Issuer: Brag House Holdings, Inc. o Exchange / Ticker: NASDAQ / TBH o Sole Deal Manager: Kingswood Capital Partners LLC o Underwriter: WestPark Capital Inc. o Offering Type: INITIAL PUBLIC OFFERING o Security: Shares
Slide 18: Let's do this together
WWW.BRAGHOUSE.COM INVESTORS.BRAGHOUSE.COM WE ARE READY TO TAKE THIS TO THE NEXT LEVEL. LET’S DO THIS TOGETHER!