Adways, Inc. · TSE:2489

Adways — Q2 2021 Earnings Presentation

51 slides from Adways's earnings presentation, Nov 4, 2021

  1. Slide 1: Presentation Material November 2021

    fy PRESENTATION MATERIAL NOVEMBER 2021 NOVEMBER 4, 2021 ADWAYS a * ODE TA 4B HRS? aN 2021 2A AG RAIS AUER RA! OBA IEB—A | 2480 Bt = 7

  2. Slide 2: Chapter contents

    1. 2 ...P.4 2. ...P.18 3. ...P.40 chapter Copyright © Adways Inc. All Rights Reserved. 2

  3. Slide 3: Copyright © Adways Inc. All Rights Reserved.

    22 ( ) 3 31 12 31 2021 12 2021 12 9 12 2021 12 ( 29 ) 2021 12 2021 3 2021 12 2021 3 ( Copyright © Adways Inc. All Rights Reserved. 3

  4. Slide 4: Chapter1: Second quarter results

    2 Chapter1 : Second quarter results 1 . Copyright © Adways Inc. All Rights Reserved. 4

  5. Slide 5: Second quarter results summary

    2 [ ] 2021 12 2021 3 2 2 25,598 21,492 +4,105 +19.1% 5,764 4,771 +992 +20.8% 4,646 3,994 +652 +16.3% 3,855 3,311 +543 +16.4% 791 682 +108 +16.0% 1,087 866 +220 +25.5% 703 591 +111 +18.8% 41億 5百万円の増加 19.1% 1億 8百万円の増加 16.0% Copyright © Adways Inc. All Rights Reserved. 5

  6. Slide 6: Quarterly results (Q2 standalone)

    [ ] 2021 12 2021 3 2 2021 12 1 2 13,244 11,489 +1,754 +15.3% 12,354 +890 +7.2% 3,010 2,576 +433 +16.8% 2,754 +255 +9.3% 2,478 2,189 +289 +13.2% 2,167 +311 +14.4% 1,993 1,696 +296 +17.5% 1,862 +130 +7.0% 485 493 ▲7 ▲1.5% 305 +180 +59.1% 636 636 ▲0 ▲0% 450 +185 +41.2% 453 413 +40 +9.8% 249 +204 +81.8%

  7. Slide 7: Full-year forecast

    2021 12 [ ] 38,183 7,500 490 580 170 41,236 9,000 1,200 1,560 950 +3,053 +1,500 +710 +980 +780 +8.0% +20.0% +144.9% +169.0% +458.8% 2021 5 13 2021 3 Copyright © Adways Inc. All Rights Reserved. 7

  8. Slide 8: Medium-term targets

    2021 12 2021 12 1 2 70 1 5 21 21% 3 2021 12 2023 12 22 23 24 2021 12 2022 12 2023 12 21% 22% 23% 1 2 70 1 2 80 1 2 90 2021 5 13 2021 3 Copyright © Adways Inc. All Rights Reserved. 8

  9. Slide 9: Progress against forecast

    2021 12 [ ] 38,183 7,500 490 580 170 41,236 9,000 1,200 1,560 950 25,598 5,764 791 1,087 703 67.0% 76.9% 161.5% 187.5% 413.6% 62.1% 64.1% 65.9% 69.7% 74.0% 2021 5 13 2021 3 Copyright © Adways Inc. All Rights Reserved. 9

  10. Slide 10: Second quarter topics

    2021 12 7.1 2021 12 9 7.1 4.9 12 2021 12 4.1 2021 12 9 4.1 12 16.1 Copyright © Adways Inc. All Rights Reserved. 10

  11. Slide 11: Sales by segment

    107 3 16,000 4 14 4.0% 14,000 13,244 67 40 12,354 11 63 20.9% 12,000 UNICORN 1 QR 10,000 39 62 8,000 PCWeb Web 7 48 15.9% 6,000 4,000 2,000 21 54 4 43 25.9% 0 2021 12 1Q 2021 12 2Q 2021 12 2 2021 4 6 Copyright © Adways Inc. All Rights Reserved. 11

  12. Slide 12: Gross profit

    16,000 24 78 13,244 3 11 14.4% 14,000 12,354 18.7% 1.2 12,000 10,000 18.7% 17.5% 8,000 6,000 4,000 2,478 2,167 2,000 0 2021 12 1Q 2021 12 2Q Copyright © Adways Inc. All Rights Reserved. 12

  13. Slide 13: Operating profit

    1,993 19 93 2,000 1,862 1 30 7.0% 15.0% 0.1 1,500 68 1,000 15.1% 15.0% 500 0 2021 12 1Q 2021 12 2Q Copyright © Adways Inc. All Rights Reserved. 13

  14. Slide 14: Ordinary profit

    600 4 85 485 1 80 59.1% 500 3.7% 1.2 400 305 300 3.7% 200 2.5% 100 0 2021 12 1Q 2021 12 2Q Copyright © Adways Inc. All Rights Reserved. 14

  15. Slide 15: Profit before and after tax

    700 636 500 453 450 600 400 500 450 350 400 300 249 250 300 200 3.4% 4.8% 200 3.6% 150 2.0% 100 100 50 0 0 2021 12 1Q 2021 12 2Q 2021 12 1Q 2021 12 2Q 6 36 4 53 1 85 41.2% 2 4 81.8% 4.8% 1.2 3.4% 1.4 Copyright © Adways Inc. All Rights Reserved. 15

  16. Slide 16: Operating profit change factors

    700 +60 +11 636 +78 600 485 500 400 300 200 100 0 78 11 60 Copyright © Adways Inc. All Rights Reserved. 16

  17. Slide 17: Profit change factors

    800 39 700 636 600 ▲31 453 500 400 ▲190 300 200 100 0 39 の 31 の1 90 Copyright © Adways Inc. All Rights Reserved. 17

  18. Slide 18: Chapter2: Business overview

    Second quarter 2 Chapter2 : business overview . Copyright © Adways Inc. All Rights Reserved. 18

  19. Slide 19: Second quarter

    Second quarter ‫ﻺ‬ T L Q ‫ﻯ‬ 2 f ‫ﻭ‬ ‫ﻮ‬ ! ^ ‫ﻭ‬ f 3 Copyright © Adways Inc. All Rights Reserved. 19

  20. Slide 20: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 20

  21. Slide 21: Business structure and products

    ※1 ※2 / MARKETING CONSULTING DL / ADVERTISEMENT MEDIA DATA CRM※3 ※1 ※2 PRODUCT ※3 CRM Copyright © Adways Inc. All Rights Reserved. 21

  22. Slide 22: Second quarter

    Second quarter Copyright © Adways Inc. All Rights Reserved. 22

  23. Slide 23: Quarterly trends

    2021 3 2Q 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 2021 3 2Q 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 領 Copyright © Adways Inc. All Rights Reserved. 23

  24. Slide 24: UNICORN

    UNICORN Copyright © Adways Inc. All Rights Reserved. 24

  25. Slide 25: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 25

  26. Slide 26: Apple Search Ads Partner

    Apple Search Ads Partner Campaign Management Partner UNICORN 7 Copyright © Adways Inc. All Rights Reserved. 26

  27. Slide 27: UNICORN Apple Search Ads

    UNICORN Apple Search Ads 50 Copyright © Adways Inc. All Rights Reserved. 27

  28. Slide 28: Apple Search Ads

    Apple Search Ads AppStore Apple ID v IDFA / Search Results Search Tab AppStore Copyright © Adways Inc. All Rights Reserved. 28

  29. Slide 29: UNICORN

    UNICORN e.t.c... / 24 / 365 1,000 * 100 × * 10 Apple Search Ads Copyright © Adways Inc. All Rights Reserved. 29

  30. Slide 30: UNICORN case study

    UNICORN ⼈⼒運⽤ UNICORN – 新規KW UNICORN – 既存KW 100.00% Case Study : 29.32% 75.00% 2.2 71.61% 15.2 50.00% 70.68% 25.00% 45.16% 28.39% 6.59% 0.00% Yostar - KW Install ※1 3 vs UNICORN 3 ※2 KW Install KW UNICORN 2 15 Copyright © Adways Inc. All Rights Reserved. 30

  31. Slide 31: UNICORN sales trend

    UNICORN Second quarter UNICORN 1,400 1,310 1,200 1,018 969 958 958 1,000 800 765 624 600 442 394 400 317 259 242 269 191 157 170 200 120 135 153 139 130 138 69 89 109 48 54 60 54 59 0 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 12 3 3 3 3 3 3 3 3 3 12 3 3 3 3 21 19 20 20 20 21 21 18 19 19 19 20 21

  32. Slide 32: UNICORN breakdown

    UNICORN Second quarter 1,400 110 1,200 2021 12 2Q 128 1,000 24 85 331 8% 800 273 10% 600 400 739 25% 57% 586 200 0 2021 3 2Q 2021 12 2Q VOD VOD Web 4 About UNICORN Copyright © Adways Inc. All Rights Reserved. 32

  33. Slide 33: UNICORN Interactive AD

    Second quarter UNICORN Interactive AD UNICORN Banner/Video Reward Video Native/Interactive approved list Copyright © Adways Inc. All Rights Reserved. 33

  34. Slide 34: Beacon Bank

    Beacon Bank ONLINE : OFFLINE : 1. 2. v3. 5. 4. OMO ※OMO Online Merges with Offline Copyright © Adways Inc. All Rights Reserved. 34

  35. Slide 35: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 35

  36. Slide 36: IDEA Push

    Second quarter 「IDEA Push」 2021 2021 2021 2021 2021 3 2Q 3 3Q 3 4Q 12 1Q 12 2Q 2021 12 2Q LINE 195% Copyright © Adways Inc. All Rights Reserved. 36

  37. Slide 37: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 37

  38. Slide 38: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 38

  39. Slide 39: Copyright © Adways Inc. All Rights Reserved.

    2021 11 4 Copyright © Adways Inc. All Rights Reserved. 39

  40. Slide 40: Chapter3: Supplementary materials

    Second quarter 3 Chapter3 : Supplementary materials . Copyright © Adways Inc. All Rights Reserved. 40

  41. Slide 41: Sales history

    PC / 2020 49,020 50,000 53,771 42,329 41,501 41,857 12 39,613 37,304 40,000 35,890 41,236 31,521 9 30,000 22,639 2006 17,972 20,000 15,907 13,157 25,598 8,302 2 10,000 4,919 4,918 0 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 12 07 16 10 11 12 13 20 21 14 08 15 18 09 19 17 21 20 20 20 20 20 20 20 20 20 20 20 20 2

  42. Slide 42: Operating profit history

    1,626 1,500 1,320 1,554 12 1,057 1,200 1,000 860 847 9 688 687 722 500 413 791 315 299 2 204 221 197 の 517 0 の500 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 12 10 11 12 13 20 21 14 08 15 18 09 19 07 17 16 21 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 12 9 12 魂 2021 12 9 Copyright © Adways Inc. All Rights Re

  43. Slide 43: Quarterly sales trend

    15,566 16,000 13,244 14,000 12,354 11,961 11,489 12,000 10,155 10,003 10,000 8,997 9,125 8,000 6,000 4,000 2,000 0 2020 3 2Q 2020 3 3Q 2020 3 4Q 2021 3 1Q 2021 3 2Q 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q Copyright © Adways Inc. All Rights Reserved. 43

  44. Slide 44: Gross margin trend

    14,000 13,000 12,000 11,000 10,000 9,000 8,000 7,000 6,000 83.3% 82.4% 83.0% 82.3% 83.9% 83.6% 83.2% 5,000 81.8% 83.0% 4,000 83.2% 81.7% 82.0% 83.4% 82.5% 81.6% 82.0% 81.7% 81.3% 3,000 2,000 1,000 0 2020年3⽉期2Q 2020年3⽉期3Q 2020年3⽉期4Q 2021年3⽉期1Q 2021年3⽉期2Q 2021年3⽉期3Q 2021年3⽉期4Q 2021年12⽉期1Q 2021年12⽉期2Q

  45. Slide 45: SG&A ratio trend

    2,200 2,000 1,800 1,600 1,400 1,200 1,000 800 16.8% 17.3% 16.3% 16.1% 600 14.8% 15.0% 15.1% 15.0% 13.1% 400 200 0 2020 3 2Q 2020 3 3Q 2020 3 4Q 2021 3 1Q 2021 3 2Q 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q Copyright © Adways Inc. All Rights Reserved. 45

  46. Slide 46: Profit margin trend

    546 600 493 3.5% 4.3% 500 485 396 3.3% 3.7% 400 305 2.5% 300 198 189 2.0% 1.9% 200 103 1.1% 100 4 0.1% 0 2020 3 2Q 2020 3 3Q 2020 3 4Q 2021 3 1Q 2021 3 2Q 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q Copyright © Adways Inc. All Rights Reserved. 46

  47. Slide 47: Balance sheet

    [ ] 2021 12 2Q 2021 12 1Q 17,822 16,543 +1,278 +7.7% 9,028 9,295 ▲266 ▲2.9% 3,393 3,304 +89 +2.7% 21,215 19,847 +1,367 +6.9% 9,364 8,405 +959 +11.4% 217 258 ▲40 ▲15.8% 9,582 8,663 +918 +10.6% 11,633 11,184 +449 +4.0% Copyright © Adways Inc. All Rights Reserved. 47

  48. Slide 48: Sales by segment trend

    15,566 16,000 13,244 14,000 11,961 12,354 11,489 12,000 10,000 8,000 6,000 4,000 2,000 0 2021 3 2Q 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 6,458 6,408 7,756 5,577 6,740 +1,163 +20.9% 3,446 3,429 5,312 4,711 3,962 ▲748 ▲15.9% 1,261 1,744 2,097 1,710 2,154 +443 +25.9% 190 202 216 198 219 +20 +10.6%

  49. Slide 49: Segment profit trend

    546 485 1,200 493 1,000 396 305 800 600 400 200 0 -200 -400 -600 -800 2021 3 2Q 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 960 828 1,068 752 942 +189 +25.2% の34 の5 0 11 49 +38 +347.9% 17 20 0 17 21 +3 +19.5% の27 の4 の9 の10 の25 の14 - の423 の442 の512 の465 の502 の37 - 493 396 546 305 485 +180 +59.1% Copyri

  50. Slide 50: Headcount by segment

    較 1,200 982 992 961 973 900 904 915 924 913 1,000 800 600 400 200 0 2020 2020 2020 2021 2021 2021 2021 2021 2021 3 2Q 3 3Q 3 4Q 3 1Q 3 2Q 3 3Q 3 4Q 12 1Q 12 2Q 521 512 506 533 535 546 558 613 602 95 91 88 82 83 90 75 74 79 99 96 100 102 100 105 99 101 106 87 92 96 98 104 107 110 117 120 98 113 125 1

  51. Slide 51: Adways Inc.

    Adways Inc. 2001 2 28 1,630 [ 2021 9 ] 49,020 [ 2021 3 ] 992 [ 2021 9 ] Copyright © Adways Inc. All Rights Reserved. 51

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