Fiera Milano Spa · MIL:FM
Fiera Milano Spa — Virtual STAR Conference 2020 – Fall edition
38 slides from Fiera Milano Spa's conference presentation, Oct 6, 2020
Slide 1: Fiera Milano Group
FIERA MILANO GROUP Virtual STAR Conference 2020 – Fall edition Milan, 6 October 2020
Slide 2: Index
Index 1.0 Group overview 2.0 The exhibition sector is a key player in the economic recovery post Covid-19 emergency 3.0 Restart and impact of COVID-19 on activities 4.0 Financial results (H1 2020)
Slide 3: Group overview
1.0 Group overview Fiera Milano is the market leader in Italy and one of the world’s leading operators across the entire value chain of the exhibition industry.
Slide 4: An integrated business model
1.1 An integrated business model Italian Exhibitions Stand fitting services Fiera Milano organises proprietary exhibitions Concept design & engineering, exhibitions providing exhibition space and services directly & booths, including shell scheme area, lounges, to exhibitors; it also uses exhibition
Slide 5: Fiera Milano highlights
1.2 Fiera Milano highlights 399,000 sqm 2,045,625 sqm 80 39,945 Gross Exhibition Capacity Net Exhibition Exhibitions Exhibitors 345,000 sqm fieramilano Space Occupied of which 28 of which 9,630 abroad 54,000 sqm fieramilanocity of which 511,225 sqm abroad abroad 171 9 (560,000 copies) 12 98 Congress
Slide 6: Key milestones of Fiera Milano Group to date
1.3 Key milestones of Fiera Milano Group to date Foundation Spin-off & Listing Internationalization Strategic Plan Eight entrepreneurs Fiera Milano expands in Fiera Milano presents the Ente Autonomo Fiera di Milano organise the first international markets, entering 2018-2022 Strategic Plan spins off
Slide 7: Strong position worldwide
1.4 Strong position worldwide The number one exhibition entity in Italy and one of the main exhibition entities worldwide in terms of gross indoor exhibition space
Slide 8: Strong position worldwide
1.5 Strong position worldwide Top exhibition sites worldwide* Top exhibition companies in Italy* (‘000 sqm) (‘000 sqm) NECC Shanghai 400 Fiera Milano (Rho and Milan sites) 399 Messe Frankfurt 394 Hannover Messe 392 Bolognafiere 200 Fiera Milano (Rho site) 345 IEG (Rimini and Vicenza sites)** 189 Gua
Slide 9: Italian exhibitions portfolio: main events
1.6 Italian exhibitions portfolio: main events Exhibition Industry Frequency Sq. Meters Number of exhibitors Salone del Mobile / Euroluce / Furniture and furnishing Annual/Biennial 216,705 1,410 Workplace 3.0 HOST Horeca Biennial 140,900 2,145 Processing and packaging The Innovation Alliance machine
Slide 10: Exhibition portfolio
1.7 Exhibition portfolio Tourism - Sport - Others; Food - Catering; Leisure; 2.7% 3.7% 5.9% Furniture and furnishing; 13.8% Vehicles and related equipment; 8.3% A well diversified Art and crafted products; PORTFOLIO OF EXHIBITIONS, 3.6% almost entirely B2B Homeware and gifts; Textiles, clothing & 8.
Slide 11: Shareholder structure
1.8 Shareholder structure Fondazione Fiera Milano is a non-profit private law foundation, whose corporate mission is the development of the exhibition sector in Italy and abroad Ente Autonomo Fiera Internazionale di Milano 63.8% Market Float 29.28% Treasury shares 0.38% Camera di Commercio Metropoli
Slide 12: Favourable Payment Cycle
1.9 Favourable Payment Cycle Advance payments minus FM fees* High visibility on revenues due to long-term contracts with organisers FM SpA Organisers Main financial clauses in the contractual agreements with organisers: • standard contract guarantee (minimum Invoice Commercial guaranteed) relationsh
Slide 13: Fiera Milano Group strategy
1.10 Fiera Milano Group strategy Enrich portfolio of hosted Grow portfolio of leading exhibitions & congresses owned exhibition • Attract new leading/high potential exhibitions • Foster Host & Tuttofood • Support organizers to expand their exhibitions • Strengthen HOMI • Optimize saturation with new
Slide 14: Key ambition enabler
1.11 Key ambition enabler Five-year investment plan by the controlling shareholder FONDAZIONE FIERA MILANO to enhance the venue Safe & Smart Distric Operational Excellence • Highest safety standards • Maximum accessibility for suppliers, • Data-rich venue exhibitors & visitors Environmental Sustaina
Slide 15: The exhibition sector is a key player in the economic recovery post Covid-19 emergency
2.0 The exhibition sector is a key player in the economic recovery post Covid-19 emergency
Slide 16: Fiera Milano's impact on its Italian exhibitors
2.1 Fiera Milano’s impact on its Italian exhibitors Revenues of Italian exhibitors from their €17.5 billion in exports, equal to 38% of the annual participation at Fiera Milano events in 2019: turnover generated through their participation in Fiera €46.6 billion, equal to approximately 6% of the ove
Slide 17: A big impact on Italian economy
2.2 A big impact on Italian economy of which in Lombardy € 4.3 billion € 8.1 billion Total impact of Fiera Milano Effect generated by Fiera Milano: Contribution to public budget: € 6.6 billion € 1.5 billion This is the effect associated to suppliers, This is direct, indirect and induced investments,
Slide 18: Restart and impact of COVID-19 on activities
3.0 Restart and impact of COVID-19 on activities
Slide 19: Exhibition restart (1/5)
3.1 Exhibition restart (1/5) 8 September 2020 – Fiera Milano hosted the 31st edition of MILANO UNICA, the first physical exhibition held in Italy since lockdown
Slide 20: Exhibition restart (2/5)
3.2 Exhibition restart (2/5) 11 September 2020 Fiera Milano launched the first digital edition of Miart
Slide 21: Exhibition restart (3/5) Stronger together
3.3 Exhibition restart (3/5) 19 - 23 September 2020 “Stronger together” Six events with one big goal, to restart stronger than ever: - HOMI Fashion & Jewels - MICAM - MIPEL - A NEW POINT OF VIEW by LINEAPELLE - TheOneMilano Special - DaTE (in Florence)
Slide 22: Exhibition restart (4/5)
3.4 Exhibition restart (4/5) 25 - 27 September 2020 Milano Autoclassica, the first automotive exhibition held in Europe post lockdown
Slide 23: Exhibition restart (5/5)
3.5 Exhibition restart (5/5) September – December 2020 trade fairs calendar Exhibition Sector Date MILANO UNICA Textiles, clothing & accessories 8-9 September 2020 Digital MIART Art and crafted products 11-13 September 2020 HOMI Fashion&Jewels (II semester) Homeware and gifts 19-22 September 2020 MI
Slide 24: Focus on safety and security
3.6 Focus on safety and security further enhanced by adoption of sanitary protocols at venues Fiera Milano has adopted a protocol to contain the spread of coronavirus, in full compliance with Italian health rules and protocols, covering all exhibition phases
Slide 25: Technological and digital transformation process continues: Fiera Milano Platform
3.7 Technological and digital transformation process continues: Fiera Milano Platform Key supporting factors for achieving the Group’s goals: To enhance directly To enrich our To expand the To expand international organised events portfolio of range of services business hosted offered exhibitions an
Slide 26: A huge impact on the exhibition sector
3.8 The UFI (Global Association of the Exhibition Industry) said in its COVID-19 “Global Exhibition Barometer” (25th edition published in July 2020, based on a global survey conducted in June) that: • 85% of participants declared a “normal” level of activity in January, but this percentage fell to 1
Slide 27: Actions taken to counteract the negative effects of the pandemic
3.9 Actions taken to counteract the negative effects of the pandemic Actions to safeguard the Actions to maintain business Actions to improve Fiera health and safety of our and competitive positioning Milano’s financial main stakeholders situation
Slide 28: Actions to safeguard the health and safety of our main stakeholders
3.10 Actions to safeguard the health and safety of our main stakeholders Adoption of anti-COVID-19 protocol when conducting events and conferences (in compliance with current regulations and guidelines set by UFI and EMECA), to ensure the highest standards of safety, hygiene and sanitary conditions
Slide 29: Actions to maintain business and competitive positioning (1/3)
3.11 Actions to maintain business and competitive positioning (1/3) Implementation of cost-cutting and efficiency Launch of digital and hybrid exhibition formats (“phygital”) to measures in the management of exhibition sites provide alternative services, keep relationships alive and and personnel im
Slide 30: Fiera Milano Platform
3.12 Fiera Milano Platform Websites, smart App, one 1. Organisers portal catalogue 2. Exhibitors portal 3. Stand fitters portal Customisation and data scientist 4. Event website 5. Exhibition app Portal B2B, 6. Digital signage matching and 7. Totems virtual keynote 8. Smart grid Digital signage
Slide 31: Actions to maintain business and competitive positioning (2/3)
3.13 Actions to maintain business and competitive positioning (2/3) Exploitation of the Smart District • An infrastructure consisting of 80 high-resolution LED walls, which can be adapted to a wide variety of infotainment (digital signage) • A heatmap to allow geolocation within the exhibition centr
Slide 32: Actions to maintain business and competitive positioning (3/3)
3.14 Actions to maintain business and competitive positioning (3/3) Advocacy with central government and regional institutions to safeguard the interests of the company and of the whole trade fair industry, in cooperation with other trade fair operators and the AIFI trade association Financial and c
Slide 33: Actions to improve Fiera Milano's financial situation
3.15 Actions to improve Fiera Milano’s financial situation €45 million extra financial resources have been secured in order to provide additional financial flexibility • New credit line (€20 million with Banco BPM) • New short-term loan (€25 million with UBI)
Slide 34: Financial results (H1 2020)
4.0 Financial results (H1 2020)
Slide 35: Financial highlights
4.1 Financial highlights • Net exhibition space occupied in Italy: 273,785 square metres (35% from directly organised exhibitions), compared to 864,315 square metres in 1H19 • 1H20 consolidated revenues of Euro 56.0 million (Euro 153.9 million in 1H19) Organisers 1H20 results were affected by the •
Slide 36: Business outlook
4.2 Business outlook • The results for the first half of the year were higher than expected after the health emergency, thanks to significant cost containment measures. Nevertheless, the extent and duration of the epidemiological emergency has led to the cancellation of important international exhib
Slide 37: Forward-looking statement
Forward-looking statement This document has been prepared by Fiera Milano SpA solely for the forward-looking events discussed in this document might not information purposes and for use in presentations of the Group. The occur and no assurance can be given that the anticipated results information co
Slide 38: For further information, please contact: Investor Relations Department
For further information, please contact: Investor Relations Department Tel +39 02.4997.7816/7911 email: investor.relations@fieramilano.it Fiera Milano S.p.A. S.S. del Sempione 28 20017 Rho (Milano) - Italia www.fieramilano.it
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