Direct Marketing Mix Inc. · TSE:7354
Direct Marketing Mix — FY2025 Earnings Presentation
50 slides from Direct Marketing Mix's earnings presentation, February 2026
Slide 1: Direct Marketing MiX, operating profit up 48.7% YoY. Announced stock repurchase.
Note: This document has been translated from the Japanese original for reference purposes only. In the event of any discrepancy between this translated document and the Japanese original, the original shall prevail. [Title] Direct Marketing MiX, operating profit up 48.7% YoY. Announced stock repurch
Slide 2: Explanation of financial results for the fiscal year ending December 31, 2025
[Main text] Explanation of financial results for the fiscal year ending December 31, 2025 Daisuke Uehara (hereinafter: Uehara): My name is Daisuke Uehara, President and CEO, Representative Executive Officer of Direct Marketing MiX, Inc. Thank you very much for taking time out of your busy schedules
Slide 3: Table of Contents
Table of Contents I will discuss our business model and core competence, our full-year financial results for the year ending December 31, 2025, our forecasts for the year ending December 31, 2026, and our medium- to long-term growth strategy, in that order.
Slide 4: DmMiX Group Overview
DmMiX Group Overview This is our business model. The predecessor company of Direct Marketing MiX was founded in 2007. We contribute to improving the top line as a "sales/marketing solution provider" that maximizes our clients' earnings by using our advanced sales and marketing capabilities to solve
Slide 5: Organization of Sales and Marketing Professionals
Organization of Sales and Marketing Professionals Since our founding, we have been providing sales solutions centered on "direct marketing" with outbound calls at its core, serving as a point of contact with end users on behalf of our client companies. Through direct interaction with end-users, we h
Slide 6: Roles Performed by DmMiX
Roles Performed by DmMiX We have grown with the telecom. infrastructure sector, particularly the mobile carrier market. During the period of smartphone proliferation, mobile carriers were developing sales channels centered on face-to-face stores in order to attract new users. Later, as the market pe
Slide 7: Outbound sales demand and accumulated data
As a result, companies needed the opportunity to actively approach existing users, and the emphasis was on sales through outbound calls as an efficient means of approach. Under these circumstances, our business has expanded rapidly. In the course of this expansion, we have accumulated a vast amount
Slide 8: Competitive Advantage in Outbound Operations
Competitive Advantage in Outbound Operations In the outbound domain, our founding business, we have established a unique "sales mechanism" as a direct marketing mix group by standardizing sales processes, which is highly- personalized. The three core competencies shown on the slide support a sales m
Slide 9: Mechanism for matching Diverse Products with Human Resources
Mechanism for matching Diverse Products with Human Resources and making the most of them The first is "human resource management." By locating all of our offices in urban areas where the population is concentrated, we are able to secure human resources more efficiently. In addition, all of our locat
Slide 10: Restriction-free recruitment and workforce flexibility
"restriction-free recruitment." By ensuring this, we are able to maintain a diverse workforce at all times. By continuing to match diverse products and human resources in this way, we are able to make a competitive force of personnel who would be difficult to turn into a competitive force at other c
Slide 11: Rigorous Sales Quality Management
Rigorous Sales Quality Management The second is Knowledge. With more than 2,500 dedicated outbound staff at any given time, we accumulate specialized outbound know-how on a daily basis. Because we are in a position to function as the client's own sales resource, we have established a compliance syst
Slide 12: Compliance system and client trust
Our compliance system, which prevents complaints and problems by establishing a double or triple check system in this way, has earned the trust of Japan's leading national clients, local governments, and public sector clients, and in some cases, we have been commissioned to provide services for thei
Slide 13: Mechanism for developing Highly Productive Human Resources
Mechanism for developing Highly Productive Human Resources The third is an organizational culture of getting things accomplished. We have introduced a unique training and evaluation system to develop all levels of employees into productive professionals. We improve productivity through a rock-solid
Slide 14: Virtuous cycle of productivity and incentives
This is a system that is only possible because the organization is capable of generating high profits, and high productivity and high incentives create a virtuous cycle. Through this system, we enable individualized work styles and flexible career path choices, regardless of working hours.
Slide 15: Service Fee Structure That Can Comprehensively Pursue Upsides
Service Fee Structure That Can Comprehensively Pursue Upsides As another mechanism to support our results-oriented organizational culture, we have established a service fee structure that enables us to thoroughly pursue upside potential. Many of the projects we are contracted for use a performance-b
Slide 16: Fixed-fee contracts and compensation design
We also have the flexibility to offer fixed-fee contracts, depending on the needs of the client company and the nature of the project. Another of our strengths is our ability to propose and implement optimal compensation designs for each phase of the sales process.
Slide 17: Financial Results Highlights (FY12/2025)
Financial Results Highlights (FY12/2025) I will now discuss the financial results for the year ending December 31, 2025. The financial highlights for the year ending December 31, 2025 are as shown on the slide. Sales revenue increased 8.3% YoY due to growth in the three main domains of outbound, hyb
Slide 18: Recovery of Operating Profit Margin
Recovery of Operating Profit Margin I will now explain the recovery of operating profit. Three factors have contributed to a steady recovery in the operating profit. The first is the expansion of the sales ratio of highly profitable segments. Focusing on the three main domains of high value-added ou
Slide 19: Price pass-through and V-shaped margin recovery
completed these negotiations in the fiscal year ending December 31, 2025. As a result, the relative weight of highly profitable businesses has been further increased, and the overall portfolio has been optimized. The third is the realization of price pass-through based on high productivity. While ot
Slide 20: Summary of Full-Year Earnings for FY12/2025
Summary of Full-Year Earnings for FY12/2025 This is a summary of the full-year results. Sales revenue increased 8.3% YoY, driven by the three main segments. Operating profit increased 48.7% YoY and 118.5% over the initial forecast, a significant increase from the previous year, as optimization of th
Slide 21: FY12/2025 B/S and C/F
FY12/2025 B/S and C/F This shows the balance sheet and cash flow on a consolidated basis. In FY12/2025, goodwill increased due to two mergers and acquisitions. In the liabilities section, non-current liabilities increased due to the refinancing of syndicated loans in addition to the financing for M&
Slide 22: Review of M&A Activity During FY12/2025
Review of M&A Activity During FY12/2025 Here I will review two M&A transactions that took place in the fiscal year ending December 31, 2025. First, in October last year, we made SAIYOUBU Co., Ltd. and Moneypedia Co. Ltd. wholly owned subsidiaries. Through this M&A, in addition to the traditional sal
Slide 23: M&A synergies and growth areas
As a result, we were able to acquire business areas with high growth potential while maintaining a stable revenue base. The details of the synergies from these deals will be explained later.
Slide 24: Full-year Earnings Forecast for FY12/2026
Full-year Earnings Forecast for FY12/2026 I will now explain our financial outlook for the fiscal year ending December 31, 2026. For the year ending December 31, 2026, the company projects sales revenue of 24,000 million yen, operating profit of 2,350 million yen, net income of 1,750 million yen, an
Slide 25: Stock Repurchase
Stock Repurchase I will explain the stock repurchase announced at the same time as the financial results. The Company will repurchase up to 1.5 million shares for a total amount of up to 300 million yen, in order to improve capital efficiency, further enhance shareholder return, and ensure a flexibl
Slide 26: Capital Policy
Capital Policy I will now discuss capital policy. The year-end dividend for the fiscal year ending December 31, 2025, has been revised upward from the initial forecast of 6 yen to 7 yen per share. For the fiscal year ending December 31, 2026, we plan to pay a year-end dividend of 9.5 yen per share,
Slide 27: Business Performance Trends and Strategies by Segment
Business Performance Trends and Strategies by Segment This slide shows the business outlook and business strategy by segment. In addition to outbound marketing, our founding business, we have rapidly expanded into new segments such as hybrid and DX fulfillment since 2020, against a backdrop of diver
Slide 28: Inbound, on-site, and RPO outlook
On the other hand, we maintain a cautious medium-term outlook for inbound, especially in the public sector. We will continue to focus on highly profitable projects and areas where we can utilize our operational know-how. We assume that the Research and others and On-site businesses will remain flat.
Slide 29: Investment Plan and Progress
Investment Plan and Progress The slide shows our capital investment plan and progress. The main reason for the large expense for tools, furniture, and equipment in the FY12/2025 capital investment is the replacement of PCs due to the end of support for "Windows 10." No new major investments are plan
Slide 30: Current Business Domains
Current Business Domains I will now discuss our mid- to long-term growth strategy. This slide shows the current business domains. Compared to outbound, our founding business, the hybrid and DX fulfillment domains have expanded since 2020 due to the diversification of client needs. Hybrid and DX fulf
Slide 31: Three focus domains share of sales
strategies by the fiscal year ending December 31, 2026, we will work to improve profitability and strengthen our financial structure to enhance the corporate value of our group. As of December 2025, the three focus domains accounted for 87.3% of total sales, up 7.1 points from the previous year, so
Slide 32: Core Domain 1: Outbound
Core Domain 1: Outbound Here is a brief description of each domain and core domain. The first is outbound. Sales trends are shown on the left side of the slide and strategies are shown on the right side. Sales revenue increased 5.1% YoY as a result of continued recovery in the telecom. infrastructur
Slide 33: Outbound growth outlook
for the fiscal year ending December 31, 2026, and our projections are based solely on solid assumptions. We intend to continue steady growth in outbound sales as the core of our stable earnings.
Slide 34: Core Domain 2: Hybrid
Core domain 2: Hybrid The second is a hybrid. In the hybrid segment, the company captured the need to transform corporate customer contact from a cost center to a profit center, resulting in significant growth in sales revenue, up 30.4% YoY. Progress toward the target set in the "DmMiX Vision 500,"
Slide 35: Hybrid growth plans
expanding our solution lineup, driven by channel integration and growing DX needs. We will be focusing more on hybrid as a future growth driver.
Slide 36: Core Domain 3: DX Fulfillment
Core Domain 3: DX Fulfillment The third is DX fulfillment. In addition to the steady expansion of DX services such as financial settlement and identity verification, we have steadily captured BPO needs in these areas resulting in strong growth in sales revenue, up 25% YoY. The company has also excee
Slide 37: DX fulfillment growth target
Like hybrid, will continue to target double-digit growth for DX fulfillment.
Slide 38: About SAIYOUBU Co., Ltd.
About SAIYOUBU Co., Ltd. The following is an explanation of the two M&A companies. I will first talk about SAIYOUBU Co., Ltd. Through this M&A, we will expand our abundant expertise in BPO in traditional sales fields into the new business field of recruiting on behalf of clients, or recruitment proc
Slide 39: About SAIYOUBU Co., Ltd. (growth plans)
About SAIYOUBU Co., Ltd. Going forward, we aim to achieve further growth by building on this stable foundation and expanding our services into peripheral areas of healthcare. We intend to maximize the potential of this business by leveraging sales resources and other synergies to attract more custom
Slide 40: About Moneypedia Co., Ltd.
About Moneypedia Co., Ltd. I will now talk about Moneypedia. The purpose of this M&A is to expand our BPO expertise in the insurance domain, which has been our strength, into the digital influencer marketing domain. Moneypedia has established a pull-type customer attraction model that leverages the
Slide 41: Moneypedia business activities and synergies
Moneypedia's business activities are centered on online FP consultation services, insurance agency business, and web media management. Its main feature is that it has broken away from the traditional face-to-face sales model of earning revenue through foot traffic, and has realized a digitally compl
Slide 42: Progress of the Medium- to Long-term Management Vision (DmMiX Vision 500)
Progress of the Medium- to Long-term Management Vision (DmMiX Vision 500) I will now discuss the status of progress of the medium- to long-term management vision "DmMiX Vision 500" established on March 31, 2025. For the fiscal year ending December 31, 2025, we further exceeded the upwardly revised l
Slide 43: Q&A: Growth Factors for Marketing Business
Q&A: Growth Factors for Marketing Business Motoyoshi Doi (hereinafter: Doi): I am CFO Doi. “Am I correct in understanding that the recovery in the marketing business is primarily due to deals in the telecom. industry, particularly with our main telecom. carrier, Carrier A?" This is a question. Uehar
Slide 44: Q&A: Changes in the business environment in existing areas
Q&A: Changes in the business environment in existing areas Doi: "Regarding the performance trends in the slide, there has been no change in the existing areas since the first quarter of FY12/2025, but I do not think this means that there has been no change in the business environment. What are some
Slide 45: Q&A: Hybrid and DX fulfillment growth
We too believe that our current growth in hybrid and DX fulfillment is due to our ability to provide comprehensive BPO that can support companies in all aspects, not just the parts that include marketing elements such as sales and customer acquisition.
Slide 46: Q&A: Budget Advance for FY12/2025
Q&A: Budget Advance for FY12/2025 Doi: "At the Q2 results meeting, you mentioned that clients' budgets were being brought forward. What has been the trend of clients since then? Were budgets not replenished in the second half of the year, and did the full year end with a first half bias? Also, pleas
Slide 47: Q&A: Seasonality of quarters
Uehara: I think that is what you see when you compare the quarters. However, we do not expect the first quarter and the first half of the year to be as markedly skewed as last year, and the wave is expected to be a bit more gradual. Doi: Among the three main domains of outbound, hybrid, and DX fulfi
Slide 48: Q&A: Scale of Sales and Profits in the Financial Sector
Q&A: Scale of Sales and Profits in the Financial Sector Doi: "What is the scale of sales and profits of your financial sector projects?" This is a question. Uehara: I do not have exact figures on hand for the financial sector, so I will give you a rough answer. We have around 10 clients in total, in
Slide 49: Q&A: Convergence of Telecom. Carriers and Finance
Q&A: Convergence of Telecom. Carriers and Finance Doi: "In which quarter do you expect the convergence of telecom. carriers and finance to manifest itself as a deal?" This is a question. Uehara: It is a prediction, but I think there will be some concrete movement during this term. Although the news
Slide 50: Q&A: Net income growth versus operating profit in FY2026
Q&A: The reason that the rate of increase in net income for the year ending December 31, 2026 is higher than that of operating profit Doi: "What is the reason for the higher rate of increase in net income for the year ending December 31, 2026, compared with operating profit? Also, is this a continui