Purple Innovation, Inc. · NASDAQ:PRPL
Purple Innovation — Merger or Acquisition (September 2022)
12 slides from Purple Innovation's merger presentation, Sep 1, 2022
Slide 1: Acquisition of Intellibed
Acquisition of Intellibed August 2022
Slide 2: Forward-looking statements
2 Except for statements of historical fact, information contained in this presentation may constitute "forward - looking statements" within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward - looking statements reflect the cur rent views
Slide 3: Transaction Overview
ACQUISITION OF INTELLIBED | AUGUST 2022 Transaction Overview (1) If the closing price of Purple’s common stock does not exceed $5.00 per share for at least ten trading days in a 30 - trading day period at any time during the period from 6 months to 18 months after closing, Purple will issue an aggre
Slide 4: Intellibed overview
4 Intellibed is a ~$50M Revenue luxury sleep and health wellness company offering therapeutic mattresses scientifically designed for maximum back support, spinal alignment, and pressure point relief Headquarters: Salt Lake City, Utah Premium Product Offering: Mattresses (97% of sales), Bases (2% of
Slide 5: Elevate & Strengthen Product Offering
5 Elevate & Strengthen Product Offering Purple + Intellibed better positioned to grow gel category by offering more complete, top to bottom product range that can grow the most interesting premium category for wholesale customers Gain market share in premium mattress core Secure control over o
Slide 6: Elevate Product Offering with Highly Complementary Products
6 Elevate Product Offering with Highly Complementary Products ACQUISITION OF INTELLIBED | AUGUST 2022 Intellibed mattress models target higher, luxury price points versus Purple’s existing offerings and will be a natural step - up extension of Purple’s product line allowing the Company to compete in
Slide 7: Unified IP Provides Future Product Flexibility
• Acquisition of Intellibed | July 2022 Enhances Purple’s Mattress and Non - Mattress Capabilities to Grow the Gel Category ACQUISITION OF INTELLIBED | AUGUST 2022 Unified IP Provides Future Product Flexibility The combined Company reunites proprietary IP and allows for unlimited flexibility for fut
Slide 8: Immediate Expansion in Wholesale Distribution Ecosystem and Purple Owned Stores
8 Immediate Expansion in Wholesale Distribution Ecosystem and Purple Owned Stores Strengthens Purple’s position in the wholesale channel and provides for more offerings at Purple owned retail stores Expansion Opportunity: 2,500+ potential new wholesale door expansion opportunity for Intellibed mattr
Slide 9: Highly Attractive Financial Profile
9 Highly Attractive Financial Profile ACQUISITION OF INTELLIBED | AUGUST 2022 Enhances Purple’s growth potential and is accretive to earnings, margins and free cash flow with strong cost and revenue synergies Revenue Synergies: – Increased placement at new and existing wholesale doors driving produc
Slide 10: Elevate & Strengthen Product Offering
10 Elevate & Strengthen Product Offering #1 player in gel grid category and exclusive owner of highly differentiated gel grid technology IP 220+ granted or pending patents Licensee to certain gel grid technology rights from Purple Purple + Intellibed better positioned to grow gel category wi
Slide 11: Going Forward Stronger Together as a Combined Company
11 Going Forward Stronger Together as a Combined Company: Enhanced Capabilities to Grow the Gel Category ACQUISITION OF INTELLIBED | AUGUST 2022 Increased Mattress & Non - mattress Offerings 1 Mattress Family 2 Key Mattress Family Lines Sleep Genius base technology Broader range of gel mattr
Slide 12: Thank You
Thank You
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