Slide 1: Hitachi Intellectual Property Strategy
Hitachi Intellectual Property Strategy 17th April 2012 Takashi Suzuki General Manager, Intellectual Property Group Hitachi, Ltd. © Hitachi, Ltd. 2012. All rights reserved.
Slide 2: Contents
CONTENTS 1. Shift in IP Strategy according to Shift in Business Portfolio 2. Globalization in IP Activity 3. Example of Protecting Business by IP 4. Focused Technology Areas in IP Activity 5. International Standardization Activity © Hitachi, Ltd. 2012. All rights reserved. 1
Slide 3: Shift in IP Strategy according to Shift in Business Portfolio
1. Shift in IP Strategy according to Shift in Business Portfolio Shift in Business Portfolio Semiconductor LCD Panel HDD Information & Infrastructure Systems Telecommunication Systems Power Systems Shift in IP Strategy Electronics/Mass-product Industry Social Innovation Business Protect business b
Slide 4: Globalization in our IP Activity
2. Globalization in our IP Activity ●FY2012 Target: Overseas Sales Ratio over 50% ●FY2012 Target: Overseas Patent Appl. Ratio*1 55% Achieved in FY2011 2009FY 2010FY 2011FY 2012FY(Target) Overseas patent 47％ 51％ 55％ 55％ Appl. Ratio US US 13％ 47％ 11％ 55％ Europe 8％ Europe 10％ Japan 2009FY China 7％ Japa
Slide 5: Globalization in IP Activity
2. Globalization in IP Activity Hitachi Group Published Patent Applications＊ (Recent 5 years) Overseas Countries Japan 4,000 14,000 3,500 12,000 3,000 US Japan 10,000 2,500 8,000 2,000 China 6,000 1,500 4,000 1,000 PCT 500 2,000 Europe 0 0 2007 2008 2009 2010 2011 Year 2007 2008 2009 2010 2011 Year
Slide 6: Globalization in IP Activity: Patent Applications Published in 2011
2. Globalization in IP Activity Patent Applications Published in 2011 (Granted patents for US)＊ Japan US China PCT Corporate Group Corporate Group Corporate Group Corporate Group 1 Panasonic 13,173 1 IBM 6,192 1 ZTE 5,354 1 Panasonic 3,151 2 Hitachi 10,183 2 Samsung 6,139 2 Huawei 3,289 2 ZTE 2,834
Slide 7: Case Study of Protecting Business by IP
3. Case Study of Protecting Business by IP Focused Ion Beam (FIB) System of Hitachi High-Technologies <Micro-sampling Technology＞ Technology for making and picking up a micro-sample from material precisely. Original Technology implemented in FIB systems of Hitachi High-Technologies ⇒Received Techno
Slide 8: Focused Technology Areas
4. Focused Technology Areas in IP Activity Focused Technology Area (1) Highly Reliable Cloud (2) Smart grids (3) Energy (Coal-Fired Thermal Power etc.) (4) Green Mobility (Inverter, Motor etc.) (5) Healthcare (Proton Beam Therapy System etc.) Focus on No.1 technologies supporting Social Innovation B
Slide 9: International Standardization Activity
5. International Standardization Activity Select strategically important areas at the corporate level to facilitate standardization Examples of standardization areas and achievement Theme Achievement Objective Smart City Contributed to establish a new subcommittee, Provide common tools for TC268 SC1
Slide 10: © Hitachi, Ltd. 2012. All rights reserved.
© Hitachi, Ltd. 2012. All rights reserved.