Slide 1: Investor Presentation Q1 2025
Investor Presentation Q1 2025 May 13, 2025
Slide 2: Forward Looking Statements
Forward Looking Statements This presentation contains historical information and forward-looking statements within the meaning of the Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as amended, and the safe- harbor provisions of the Private Securities Litigation Reform Act o
Slide 3: Each C-Suite Executive Has a Platform to Drive Results
Each C-Suite Executive Has a Platform to Drive Results CRO COO CTO CMO
Slide 4: The technology platform that drives business outcomes for brands, retailers, and agencies
The technology platform that drives business outcomes for brands, retailers, and their agencies.
Slide 5: Ad Tech Companies use Technology To boost value for investors
Ad Tech Companies use Technology To boost value for investors 1990s 2000s 2025 Internet Programmatic AI
Slide 6: Perion One Platform
Perion One Platform One Platform. Multiple Channels. Measurable Outcomes. • Outcome-driven, channel-agnostic, scalable • Integrates proprietary AI, insights, and creative tools for full-funnel optimization • Enables real-time optimization through custom algorithms technology • Drives efficiency, tra
Slide 7: Q1 Business Highlights
Q1 Business Highlights Business Performance Product Progress ● Q1 results outperformed our ● Partnership with The Trade Desk on UID 2.0 initial estimations. ● Next-Gen AI Powered Chatbot Drives ● Growth Engines continue to deliver Double-Digit Engagement Lift DOOH, CTV, Retail Advancing our tech and
Slide 8: Key Growth Engines Continued Momentum in Q1 2025
Key Growth Engines Continued Momentum in Q1 2025 80% YoY Revenue Growth 31% YoY Revenue Growth 33% YoY Revenue Growth Digital Out-of-Home CTV Retail Media
Slide 9: Welcome: AI Innovation for Market Acceleration
AI Innovation for Market Acceleration Welcome
Slide 10: AI-based Custom Algorithm to Optimize Advertising, Reduce Waste and Increase Outcomes
AI-based Custom Algorithm to Optimize Advertising, Reduce Waste and Increase Outcomes Format Inventory Up to 40% Media Buying > Device Brand Safety > >> Efficiency Time Quality of Day AI-based Custom Algo The Greenbids algorithm identifies and prioritizes in real time the subsets that perform best
Slide 11: Young Company, Accelerated Results
Young Company, Accelerated Results Guillaume G. Adrien D. Jean-Baptiste P., PhD CEO CRO CTPO
Slide 12: Expanding our TAM
Expanding our TAM Perion’s TAM before Greenbids Perion’s TAM after Greenbids $140 Billion $750 Billion Traditional Media & Walled Gardens Open Web, CTV & DOOH Traditional Media Open Web, CTV, DOOH & Walled Gardens Source: eMarketer and internal analysis
Slide 13: Raising our full-year 2025 guidance
Raising our full-year 2025 guidance 2025 outlook underscores confidence in our strategy, execution, and expanding market opportunity. Based on organic and inorganic growth Organic & inorganic growth
Slide 14: Financial Results & Outlook
Financial Results & Outlook
Slide 15: Strong Performance of our Growth Channels
Strong Performance of our Growth Channels DOOH by Perion CTV by Perion 80% YoY Growth ($ Million) 31% YoY Growth ($ Million) Digital Out-of-Home Ad Spending CTV Ad Spending 8.4% 2023-2028 CAGR, US ($ Billion) 15.4% 2023-2028 CAGR, US ($ Billion) Source: eMarketer data, March 2025 Source: eMarketer d
Slide 16: Our Retail Media Success
Our Retail Media Success Adoption of our technology with Retailers Retail Media by Perion Omnichannel Retail Media Ad Spending 33% YoY Growth ($ Million) 16.2% 2023-2028 CAGR, US ($ Billion) Source: eMarketer data, March 2025
Slide 17: Q1 2025 Financial Highlights
Q1 2025 Financial Highlights Revenue Contribution ex-TAC Adjusted EBITDA1 Non-GAAP Net Net Cash2 margin1 Income1 $89.3M 44% $1.8M $5.4M $358.5M 2% Margin Diluted Non-GAAP EPS: 5% ex-TAC Margin $0.11 1 Non-GAAP metrics. Please see the Appendix to this presentation for a reconciliation of each to the
Slide 18: Revenue ($M)
Revenue (sm) 145.2 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25
Slide 19: Revenue by Channels Q1 2025
Revenue by Channels Search DOOH Revenue of $19.6 million Revenue of $17.4 million Search DOOH Increased by 80% YoY Decreased by 76% YoY 22% 19% 22% of revenue Vs. 52% LY 19% of revenue Vs. 6% LY Web Q1 2025 CTV CTV 12% Revenue of $41.3 million Revenue of $10.7 million Decreased by 28% YoY Increased
Slide 20: Advertising Solutions and Search Revenue ($M)
Advertising Solutions and Search Revenue ($M) Advertising Solutions Search DOOH increased by 80% YoY, 25% of Advertising Solutions Vs. 13% LY CTV increased by 31% YoY, 15% of Advertising Solutions Vs. 11% LY Web decreased by 28% YoY, 59% of Advertising Solutions Vs. 76% LY
Slide 21: Contribution ex-TAC
Contribution ex-TAC1 1 Calculated as Contribution ex-TAC to Revenue. Non-GAAP metrics. Please see the Appendix to this presentation for a reconciliation of each to the nearest GAAP metric.
Slide 22: Adjusted EBITDA ($M)
Adjusted EBITDA1 ($M) Adjusted EBITDA/Revenue Adjusted EBITDA/Contribution ex-TAC 22% 48% 13% 34% 2% 5% 1 Non-GAAP metrics. Please see the Appendix to this presentation for a reconciliation of each to the nearest GAAP metric.
Slide 23: Q1 2025 GAAP/Non-GAAP Net Income ($M)
Q1 2025 GAAP/Non-GAAP1 Net Income ($M) GAAP Net Income (lOSS) Non-GAAP Net Income1 1 Non-GAAP metrics. Please see the Appendix to this presentation for a reconciliation of each to the nearest GAAP metric.
Slide 24: Q1 2025 GAAP/Non-GAAP EPS (US$)
Q1 2025 GAAP/Non-GAAP1 EPS (US$) GAAP EPS2 Non-GAAP EPS2 1 Non-GAAP metrics. Please see the Appendix to this presentation for a reconciliation of each to the nearest GAAP metric 2 Diluted
Slide 25: Q1 2025 Cash from Operations & Adjusted Free Cash Flow ($M)
Q1 2025 Cash from Operations & Adjusted Free Cash Flow1 ($M) Cash from Operations Adjusted Free Cash Flow1 1 Non-GAAP metrics. Please see the Appendix to this presentation for a reconciliation of each to the nearest GAAP metric.
Slide 26: Net Cash ($M)
Net Cash1 ($M) 1 Includes cash, cash equivalents, short term deposits and marketable securities
Slide 27: Accelerating Our $125 Million Share Repurchase Program
Accelerating Our $125 Million Share Repurchase Program Accumulated spend ($ million) Number of shares repurchased (million) 1 1 1 Quarter to date, as of may 12th, 2025
Slide 28: Greenbids Acquisition
Greenbids Acquisition Transaction Terms Component Amount ($ million) Cash upon closing 27.5 Two-year cash earnout1 22.5 Total Consideration 50.0 Three-year employee retention, cash & equity 15.0 Transaction Rationale Significantly Enhance client Highly Improve Expand TAM Retention synergetic Automat
Slide 29: 2025 Financial Outlook
2025 Financial Outlook US$ M FY 2025 Guidance FY 2025 Guidance Old New Revenue 400 - 420 430 - 450 Adjusted EBITDA1 40 - 42 44 - 46 Adjusted EBITDA/Revenue1 10%2 10%2 Adjusted EBITDA/ Contribution ex-TAC1 22%2 22%2 1 Contribution ex-TAC and Adjusted EBITDA are non-GAAP measures. See reconciliation o
Slide 30: Thank You
©> PERION Thank You
Slide 31: Appendix
Appendix.
Slide 32: Condensed Consolidated Balance Sheets
Condensed Consolidated Balance Sheets
Slide 33: Consolidated Statements Of Operations - GAAP
Consolidated Statements Of Operations - GAAP
Slide 34: Condensed Consolidated Statements of Cash Flows
Condensed Consolidated Statements of Cash Flows
Slide 35: Reconciliation of GAAP to Non-GAAP Results
Reconciliation of GAAP to Non-GAAP Results
Slide 36: Reconciliation of GAAP to Non-GAAP Results
Reconciliation of GAAP to Non-GAAP Results