Rea Group Ltd · ASX:REA
Rea — Investor Presentation (July 2014)
9 slides from Rea's investor presentation, Jul 2, 2014
Slide 1: REA Group Ltd – Investor Briefing
For personal use only REA Group Ltd – Investor Briefing Update on agent strategic direction and response to commentary in the media Date: 2 July 2014
Slide 2: REA Group FY2015 Strategy
For personal use only REA Group FY2015 Strategy • Our FY2015 strategy in relation to agents remains unchanged • It is to deliver on our purpose by: Empowering consumers by providing digital tools and information to make confident decisions about buying, selling, renting and leasing We make prope
Slide 3: Facts as related to market commentary
For personal use only Facts as related to market commentary Fact: Agents are a core part of our strategy Fact: We deliver measurable value to agents Fact: We support the long term health and growth of the Australian real estate industry Fact: We support agents optimising advertising spend of their v
Slide 4: Market based pricing model
For personal use only realestate.com.au’s market based pricing model • Effective from 1 July 2014 • Better aligns pricing to local market conditions and supply and demand • Reflects premium value delivered by premium products (audience, engagement and ROI) • New model sees some prices remain the sam
Slide 5: realestate.com.au leads on all metrics
For personal use only realestate.com.au leads on all metrics Visits Nationally – main site (desktop) realestate.com.au • We continue to use the IAB Australia- approved Nielsen audience measurement • realestate.com.au continues to be the clear market leader across all metrics • We make significant in
Slide 6: realestate.com.au delivers against all metrics
For personal use only realestate.com.au delivers against all metrics • We are 3.3 times bigger than our nearest competitor based on traffic to our main and mobile sites (Source: Nielsen Market Intelligence June 2014) • realestate.com.au owns 99.9% of all suburbs based on share of searches within NSW
Slide 7: REA values agent-related content
For personal use only realestate.com.au values agent-related content • New Services Partnership Program announced 1 July 2014 • 67% of potential vendors say the most stressful and difficult part of selling their house is finding the right agent* • Developing new product ‘Agent Profiles’ that enables
Slide 8: REA supports the Australian Real Estate Industry
For personal use only realestate.com.au supports the Australian Real Estate Industry We empower people by making property simple, efficient and stress-free. REA delivers a market leading, world class experience for consumers: • Award-winning sites and apps drive more audience and enquiry • Neighbour
Slide 9: Disclaimer
For personal use only Disclaimer The material herein is a presentation of non-specific background information about the Company’s current activities. It is information given in summary form and does not purport to be complete. Investors or potential investors should seek their own independent advice