Slide 1: Innovation in Near Beer
Innovation in Near Beer Lena Wang Innovation Director
Slide 2: Connection with Strategy
Connection with Strategy Dream: #1 in Asia . Disruptive Pillar Growth
Slide 3: Personal Introduction
Lie Lena Wang Bachelor of Economics Apr 2007 SH HQ Innovation Director From/To fee Position 2011.5-Now MKT Innovation director 2009.8-2011.5 MKT — Sedrin Brand director 2008.9-2009.8 MKT Brand manager for Sedrin & local brands MKT head of Nanjing 2007.4-2008.9 MKT brewery Key Achievements/Role Descr
Slide 4: Opportunities in Other Alcohol Categories
Opportunities in Other Alcohol Categories Alcohol Category Price Per Serving RTD Normal Beer Premium Beer Wine Baijiu RTD Spirits Baijiu Hard Liquor Wine Beer
Slide 5: Explore Opportunities in the Total Alcohol Landscape
Explore Opportunities in the Total Alcohol Landscape Top 2 Growth Driven Platforms Serving up a great night out Relaxation & Bonding Others YOUNG ADULTS (LDA) Others BEYOND BEER Beer Beer
Slide 6: MIXX TAIL
Slide 7: Our Opportunity
Our Opportunity Strong Route to Market Fermentation know-how Brand Building Ability
Slide 8: International Professional Cocktail Naturally Fermented
INTERNATIONAL PROFESSIONAL COCKTAIL Naturally Fermented Endorsed by Budweiser
Slide 9: Professional Cocktail Brand Inspired by Global Classical Cocktails
Professional Cocktail Brand Inspired by Global Classical Cocktails 6 Flavors
Slide 10: Full Portfolio for Different Channels
Full Portfolio for Different Channels
Slide 11: Start the Journey in China
Start the Journey in China
Slide 12: Johnny Appleseed Cider
RI Johnny Appleseed Cider
Slide 13: Cider is Growing Worldwide
Cider is Growing Worldwide +9% 23MHL 2009 2010 2011 2012 2013 2014 Sales Volume * Data is for Cider category in the world
Slide 14: Provide more Choices to Female and Young consumers
Provide more Choices to Female and Young consumers Female alcohol drinkers Young alcohol drinkers 630 Million Female
Slide 15: Product is Well Accepted by Consumers in Tests
Product is Well Accepted by Consumers in Tests All from Apple Naturally Fermented Great Taste
Slide 16: Liquid with 3 Layers of Taste Enjoyment
Liquid with 3 Layers of Taste Enjoyment Naturally sweet and sour Smooth taste of wine Crispy bubbles
Slide 17: Suitable for Multiple Occasions
Suitable for Multiple Occasions No matter if you are in a Family party, or KTV with friends Relaxation & Bonding or personal drinking occasion, JA Cider is always your best choice.
Slide 18: Young Celebrity Endorsement
Young Celebrity Endorsement