Slide 1: Company Introduction 2025 | PlayD
Copyright ⓒ PlayD Co., Ltd. Ver.2025 Company Introduction | PlayD
Slide 2: PlayD has encountered the various goals of numerous companies and brands
Copyright ⓒ PlayD Co., Ltd. PlayD has encountered the various goals of numerous companies and brands, Digital Ad Billings Cumulative amount Working history Average number of projects per year No. 1 4 trillion won + α 25 years 5,000 + ※ Ranking based on digital ad billings, per KFAA 2025 survey (excl
Slide 3: We have discovered the fastest and most effective way to drive customer growth
Copyright ⓒ PlayD Co., Ltd. We have discovered the fastest and most effective way to drive customer growth. IT · Finance E-Commerce Food & Health Travel & Transportation Others LG CNS · NICE Payments LOTTE Homeshopping · HIMART Pulmuone · Binggrae · CJ Freshway HOTEL LOTTE · Interpark Triple Megastu
Slide 4: We combine empathy with data to create tangible results
Copyright ⓒ PlayD Co., Ltd. We combine empathy with data to create tangible results, Data IMC Creative Performance Marketing Brand Marketing Search AD UI/UX Consulting OOH Video Ad Display AD Mobile AD ATL Brand Consulting SNS AD Retargeting AD BTL Creative Strategy CRM Marketing AI Solution AI Crea
Slide 5: We pave all possible ways to growth
We pave all possible ways to growth. Will there be any company that has encountered as many diverse clients and brand KPIs as PlayD? Despite countless and various KPls we have encountered, our common goal was ‘growth’, And we found the most efficient and fastest way for brand growth and client satis
Slide 6: INDEX
INDEX Who We Are Why PLAYD What We Do Portfolio Contact Us Overview Growth Partner IMC Marketing Portfolio Contact Us History Billings Brand Marketing Awards Manpower Creative Contents Organization Diverse Portfolio ATL Capability Partnership BTL Organizational Culture Financial Stability AD-Tech Se
Slide 7: Who We Are
WhoWeAre Overview History Awards Organization Capability Organizational Culture
Slide 8: The Fastest and Surest Path to Growth
Overview | Who We Are The Fastest and Surest Path to Growth PlayD with tangible results will be with you on the way to growth.
Slide 9: We are opening a new page of growth together with our clients
History | Who We Are We are opening a new page of growth together with our clients. 2025 2021 2016 2025.04 Acquired by SOOP Co., Ltd. 2021.01 Opened ‘SENSE.N’, AI advertising agency 2018 2016.10 KT-Nasmedia acquired NSM, service for small and medium-sized clients 2018.11 Opened Online Market Analysi
Slide 10: Our proven experience allows us to focus solely on our clients' growth
Awards | Who We Are Our proven experience allows us to focus solely on our clients' growth. 2024 Grand Prize in App Performance Category – LOTTE Healthcare Grand Prize in Search Performance Category – USIMSA Silver Prize in Integrated Performance Category – KGC (Korea Ginseng Corp.) Excellence Award
Slide 11: Our extensive team of experts provides comprehensive consulting
Organization | Who We Are Our extensive team of experts provides comprehensive consulting. Audit Office Performance Growth Management Marketing Advertising Marketing Strategy Planning Division Division Division Division Division
Slide 12: Our members have core competencies to achieve clients' goals
Capability | Who We Are Our members have core competencies to achieve clients’ goals. C A S I Communication Accuracy Speed Insight Listen to the other person's opinion to Pursue completeness of work Efficiently complete work by Fully understand the implications of understand its meaning accurately a
Slide 13: A virtuous cycle organizational culture system
Organizational culture | Why PLAYD A virtuous cycle organizational culture system that connects the employee’s growth to the client’s growth. Our growth-oriented organizational culture contributes to the growth of our clients.
Slide 14: Why PLAYD
Why PLAYD Growth Partner Billings Manpower Diverse Portfolio Partnership Financial Stability Security
Slide 15: Growth Partner: GOAL
Growth Partner | Why PLAYD Our goal is to trust each other and grow together. TRUST GOAL GROWTH A Reliable Partner A Partner Growing with Clients
Slide 16: No.1 Digital Ad Agency, Top 5 in the Korean Advertising Market
Billings | Why PLAYD No.1 Digital Ad Agency, Top 5 in the Korean Advertising Market Based on our unrivaled operating scale of over KRW 500 billion per year, we drive clients' growth and lead to successful results.
Slide 17: Work with our marketing specialists in your team
Manpower | Why PLAYD Work with our marketing specialists in your team We have the largest strategy, solution, and professional creative organization that provides 24/7 support to AE and clients. The largest professional AE organization in Korea 170 marketing AE A consulting organization only for maj
Slide 18: Optimal advertising based on our wide range of client pool
Diverse Portfolio | Why PLAYD Optimal advertising based on our wide range of client pool Are you looking for an agency with advertising experience in a specific industry? Based on our extensive experience with clients, we provide customized advertising services according to industry-specific charact
Slide 19: Media expertise recognized by major media
Partnership | Why PLAYD Media expertise recognized by major media With approximately 400 domestic and international products, we provide customized media planning services based on our media power and digital media know-how. Google's official premier partner Support for Google GA4 professional consu
Slide 20: Reliable and trustworthy financial stability
Financial Stability | Why PLAYD Reliable and trustworthy financial stability Our stable financial structure enables smooth operation of campaigns through stable bond transactions and quick cost processing. Borrowings-to-total Current ratio assets ratio Capital(KRW) Cash on hand(KRW) 246% 0% 6.4 bill
Slide 21: A client data security-oriented system
Security | Why PLAYD A client data security-oriented system A quadruple leak prevention system for internal information to prevent exposure of client operation data
Slide 22: What We Do
What We Do IMC Marketing Brand Marketing Creative Contents ATL BTL AD-Tech Performance Marketing Commerce Research
Slide 23: Experience integrated marketing for your growth at PlayD
IMC Marketing | What We Do Experience integrated marketing for your growth at PlayD. Branding Performance AI Solution Creative AD-Tech CLIENT GROWTH Media Data ATL/BTL CRM OOH Consulting
Slide 24: We combine emotions with your brand to create empathy
Brand Marketing | What We Do We combine emotions with your brand to create empathy. / Brand Content Creation / Brand Diagnosis and Market Analysis Brand Diagnosis and Concept Establishment 01 02 Providing integrated brand diagnosis and differentiated marketing direction based on multi-faceted analys
Slide 25: Powerful content for better performance
Creative Contents | What We Do Powerful content for better performance 01 02 03 VIDEO DISPLAY AD UI/UX Directly producing all processes Strategically attracting clients through UI/UX designs optimized for from video planning to shooting, Display & Network AD high-profile customer goals editing, and
Slide 26: ATL advertising strategies to reach more consumers
ATL | What We Do Fast, accurate, and extensive. ATL advertising strategies to reach more consumers TV Terrestrial TV, general programming channels, Cable TV, IPTV etc. Radio Magazine Terrestrial radio Internet/app radio etc. Women's magazines, fashion magazines, living magazines etc.
Slide 27: BTL marketing to maximize client contact
BTL | What We Do BTL marketing to find appealing points and • Transportation: Subway / Bus / Taxi / Airport / Railroad maximize client contact Outdoor advertising • Billboard: Electronic bulletin board / Outdoor sign • Entertainment: Shopping mall / Theater / Mart / Sports (OOH) • Other digital sign
Slide 28: Maximize your marketing performance with techHUB
AD-Tech | What We Do Maximize your marketing performance with our self-developed solution platform techHUB ONE-STOP Platform 5,800+ 6,200+
Slide 29: Performance-driven marketing service to increase sales
Performance Marketing | What We Do Experience performance-driven marketing service to increase sales ▶ ▶
Slide 30: The one who knows and does commerce best
Commerce | What We Do The one who knows and does commerce best 01 02 03 Increasing Reflecting Brand Value our Data & Expanding Sales Know-how Volume
Slide 31: Fastest and easiest way to get market, media, and trend insights
Research | What We Do The fastest and easiest way to get market, media, and trend insights 01. 02. 03. Market & Competitor research Insights based on our own solutions Trend insight report Identify Daily / Weekly / Monthly Market Trends Analysis of HOT keywords by industry · Rapidly Providing
Slide 32: Portfolio
Portfolio Various clients who grew based on marketing have joined PlayD.
Slide 33: daypack/The Essential TVCF
Portfolio A video advertisement to raise awareness of the multipack nutritional supplement ‘daypack’ from the comprehensive health food brand The Essential TVCF daypack/The Essential Video planning and production using the key message ‘One pack a day, basic health specifications’ TVCF that cleverly
Slide 34: Soomgo YouTube video
Portfolio Youtube Soomgo A web drama-style ad video with the concept of ‘Connecting You and Me’ as a promotional video for Brand Soomgo’s YouTube channel
Slide 35: Korea Foss Securities motion graphics
Portfolio Promotional video for Korea Foss Securities' Fund Supermarket Motion Graphics Korea Foss Securities A motion graphic video with the concept of 'All funds are gathered in the Fund Supermarket'
Slide 36: Hanssem SNS/APP
Portfolio SNS/APP Hanssem Branding promotion reels-type video for Hanssem Ssem Festa planning exhibition Content using SNS such as YouTube & Meta
Slide 37: Air New Zealand IMC Campaign
Portfolio IMC Campaign Air New Zealand Air New Zealand Brand Awareness Campaign Increasing brand awareness of ‘Air New Zealand’ among New Zealand travelers in Korea • Introducing New Zealand travel destinations and promoting ‘Air New Zealand’s’ exclusive flight messages • Marketing using brand stren
Slide 38: Soomgo IMC Campaign
Portfolio IMC Campaign Soomgo Soomgo Brand Awareness Campaign Video and performance advertising for expanding Soomgo brand awareness 3Phase media planning of consideration → awareness → conversion stages Planning and production of YouTube (video reach campaign), Kakao Moment (display, expandable), a
Slide 39: ed:m Overseas Education Center IMC Campaign
Portfolio IMC Campaign ed:m Overseas Education Center Integrated Marketing Campaign for EDM Overseas Education Center Integrated marketing focusing on increasing reliability to dominate the overseas education center market • Searching for ‘the overseas education center appropriate for me’, and then
Slide 40: LOTTE Homeshopping Promotion Campaign
Portfolio Promotion Campaign & Performance AD LOTTE Homeshopping Lotte Homeshopping “Gwangkuljeol (fast click)” Promotion & Performance Campaign Lotte Homeshopping's "Gwangkeuljeol" promotion and digital campaign to improve consumer preferences and promote consumption Solution-driven campaign optimi
Slide 41: HOTEL LOTTE Performance Campaign
Portfolio Performance Campaign HOTEL LOTTE Hotel Lotte domestic and international performance campaigns Performance marketing for increasing membership and conversion sales • Increasing the number of members through reward campaigns • Retargeting-centered campaigns during 3rd operation based on 1st
Slide 42: iMBC Campus Performance Campaign
Portfolio Performance Campaign iMBC Campus Performance advertising using the keywords similar to iMBC campus Solution for improving awareness of ‘self-study degree system’ • Finding similar keywords related to ‘self-study degree system’ targeting users whose goal is to obtain a bachelor’s degree • U
Slide 43: Kurly Search AD
Portfolio Search AD Kurly Campaign for Kurly SA account optimization Extraction of detailed keywords for each planning exhibition theme and product ∙ Brand search Using individual T&D, efficient management of bidding and budget Expansion of detailed product keywords through exposure management of po
Slide 44: SEOUL STORE Search & Shopping AD
Portfolio Search AD & Shopping AD SEOUL STORE SEOUL STORE Performance Marketing Campaign Efficient budget execution required with multiple brands, products, and promotions Immediate response to daily/weekly/monthly promotions and intensive management of keywords and shopping materials Organic operat
Slide 45: BBQ DA, YouTube & SNS
Portfolio DA & Youtube & SNS BBQ BBQ Online Channel Branding and Advertising Campaign Launching new products for a new brand image • YouTube & SNS: Product and targeting segmentation to increase the number of visitors and views • Naver Performance-based Display Ad (former GFA): Campaign on main and
Slide 46: LOTTE Healthcare In-App Campaign
Portfolio In-App Campaign LOTTE Healthcare Cazzle App Launching & App Installation & User Sign-Up Growth Campaign Overachievement of membership target through material diversification and rapid media optimization • Branding: Enjoyable care / Customized health care for myself • Inducing in-app action
Slide 47: Baedal Minjok In-App Campaign
Portfolio In-App Campaign Baedal Minjok Baedal Minjok In-App Event Performance Optimization App Campaign Due to the nature of the service app, optimization with a focus on in-app event performance (increased number of members and delivery users) directly related to delivery rather than user retentio
Slide 48: The Seven Deadly Sins In-App Campaign
Portfolio In-App Campaign The Seven Deadly Sins Netmarble Mobile Traffic Optimization App Campaign Increased budget during the first two months to secure volume due to the nature of the launch campaign Conducted intermittent campaigns by focusing the budget in line with update timings (Simultaneousl
Slide 49: Portfolio
@ Portfolio wadiz Seep). |
Slide 50: Portfolio
Portfolio . PLAY.D
Slide 51: Slide 51
Slide 52: PlayD welcomes all businesses seeking growth
Contact Us Pangyo Imae PlayD welcomes all businesses Imae Station Station Station seeking growth. Pangyo Station Seohyun Neighborhood Park 5F-6F, 11 Hwangsaeul-ro 359beon-gil, Bundang-gu, Seongnam-si, Gyeonggi-do, Republic of Korea 5th and 6th floors of Mirae Asset Place Phone number. 1566-3265 Bund
Slide 53: Thank you!
~LAAY .LJ Experience continuous growth with PlayD! Thank you! PLAY.D