Nelly Group Ab · OMXSTO:NELLY
Nelly Group Ab — Q1 2022 Earnings Presentation
12 slides from Nelly Group Ab's earnings presentation, Apr 28, 2022
Slide 1: Nelly Group AB Investor Presentation Q1 2022
Nelly Group AB INVESTOR PRESENTATION Q1 2022 28 April 2022
Slide 2: The Go-To Nordic Community for young Fashionistas
The Go-To Nordic Community for young Fashionistas Customer experience Frequency Continued efficencies Kristina Lukes John Afzelius, CEO CFA, CFO ir@nelly.com www.nellygroup.com
Slide 3: An integral part of the young woman's everyday life
An integral part of the young woman’s everyday life Founded in 2004 in Borås Built through influencer marketing Online only 2.1M 1.2M A community of Nordic consumers MEMBERS ON NELLY.COM ACTIVE Making 1.2 million customers CUSTOMERS look & feel fab 1.3M ~20% FOLLOWERS ON OF TARGET SOCIAL MEDIA GROUP
Slide 4: Our core target group is represented by "Denise"
Hair Beauty Our core target group is Jewelry represented by “Denise” Fashion She shops 18 times a year for her appearance Fashion Bag Fashion Intimate Nails Phone case
Slide 5: Q1 2022 Summary
Q1 2022 Summary -4% growth Investments Lower in Nordic in influencer warehousing core business marketing & costs social media
Slide 6: For the rainy Tuesday. For the Friday after work.
For the rainy Tuesday. For the Friday after work. For the graduation celebration. For every day. Nelly considered NO. 1 party/nightlife destination and growing Nr of visits to party wear pages at Nelly.com in target group 1) 60 +25% 55 50 45 40 35 30 Q3 2021 Q4 2021 Q1 2022 Q1 2021 Q1 2022 NELLY.COM
Slide 7: Successful marketing initiatives results in +9% direct traffic
Successful marketing initiatives results in +9% direct traffic and less dependency of paid channels in Q1 The Nelly target group is digital native and The Nelly House lives her life mobile first + 17M views on Nelly House content #nellycom hashtag more than doubled (6,7M) • 90% of 16-35 years old's
Slide 8: Q1 2022 Income statement
Q1 2022 Income statement 2% underlying gross revenue growth -4% growth in Nordic core business (SEK million) Q1 21 Q1 22 -8% net revenue growth Net revenue 312 288 Gross profit 136 127 -9 SEK 5m lower fulfilment and distribution cost, new automated warehouse drives Gross margin 43.7% 44.3% lower ful
Slide 9: Q1 2022 – Operational & Financials
Q1 2022 – Operational & Financials Fewer orders • 520k Orders, -6% YoY AOV growth • SEK 761 Average Order Value, +7% YoY Continued solid inventory • Continued strong inventory turnover turnover and a fresh • Inventory share of sales at 17.3% and low share of old stock inventory • SEK -147m net cash
Slide 10: Shaping a sound and sustainable Nelly, with her
Shaping a sound and sustainable Nelly, with her Empower Respect Fair & femininity the planet Equal Fortify self-esteem among Go circular Be responsible young women We want to reduce our climate We want to create a safe We want to create a community impact and manage our and sound environment where t
Slide 11: Our overall sustainability goals
OUR OVERALL SUSTAINABILITY GOALS Sustainable targets 2021 reached 2022 2023 2025 2030 Nelly’s own brand Nelly will achieve 50% of textile Emissions of products will only be net zero in its own products will be greenhouse gases in made by externally operations made of more the value chain will inspec
Slide 12: Thanks!
Thanks!