Nelly Group Ab · OMXSTO:NELLY
Nelly Group Ab — Q3 2025 Earnings Presentation
19 slides from Nelly Group Ab's earnings presentation, Oct 23, 2025
Slide 1: Nelly Group Investor Presentation Q3 2025
Nelly Group INVESTOR PRESENTATION Q3 2025 23 October 2025
Slide 2: Nelly Group Q3 2025 Presentation
Nelly Group Q3 2025 Presentation Helena Karlinder-Östlundh Niklas Lingblom CEO CFO ir@nelly.com www.nellygroup.com
Slide 3: Today’s presentation
Today’s presentation • Introduction to NELLY • CEO’s comments on Q3 2025 • Financial summary • Q&A
Slide 4: CEO’s comments Q3 2025
CEO’s comments Q3 2025 • High growth & solid profitability • Growing customer base & stronger brand position • Further improvement driven by assortment & effective marketing
Slide 5: High growth & solid profitability
High growth & solid profitability • Net revenue growth 18.4% (1.4%) • Operating margin 15.3% (10.5%) • Operating profit 43.3 MSEK (25.1) • Consistent focus on expanding the profitable core business
Slide 6: Winning more new and returning customers
Winning more new and returning customers Growth in active customers Active customers Nordics LTM (000) 1150 • 4th consecutive quarter with active 1100 1070 1055 customer growth 1050 1032 1001 1000 973 968 • New customer acquisition accelerated 943 950 926 926 928 911 900 • More customers returned Q1
Slide 7: Leading assortment in key categories
Leading assortment in key categories Growth in own brand share Own brand share (%) 65% 62% • 62.2% (45.2%) 60% 55% 55% 50% 47% 50% • Leading assortment in jeans and sneakers 45% 44% 45% 41% 39% 40% 40% 36% 36% • Growth in knitwear, pants and shoes 35% 30% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2023 2023 2
Slide 8: Return rate always in focus
Return rate always in focus Further improvement Return Rate (%) 43% • 26.1% (27.1%) 38% 38% 38% 34% 33% 33% 33% 31% • Constant focus required to protect 28% 28% 27% 28% 26% 25% • Handling of returns moved in-house 23% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2023 2023 2023 2023 2024 2024 2024 2024 2025 2025
Slide 9: Gross margin improvement
Gross margin improvement Healthy development Gross margin (%) • 56.8% (54.5%) 60% 57% 55% 55% 55% 55% 53% 52% 50% 49% 51% 50% 49% • Positively impacted by growth in own 45% 41% brand share 40% 35% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 • Testament to our strong assortment 2023 2023 2023 2023 2024 2024 202
Slide 10: Long-term ambitions going forward
Long-term ambitions going forward NELLY Flagship store Targeted growth initiatives Copenhagen • Assortment the most important growth driver • New global brands elevate our offering • Expanding our presence in markets with strong growth potential
Slide 11: CEO’s comments Q3 2025
CEO’s comments Q3 2025 • High growth & solid profitability • Growing customer base & stronger brand position • Further improvement driven by assortment & effective marketing
Slide 12: Agenda
Agenda • Introduction to NELLY • CEO’s comments on Q3 2025 • Financial summary • Q&A
Slide 13: Accelerated growth rate in the third quarter
Accelerated growth rate in the third quarter Net revenue (SEK million) 400 +15.1% 350 362 +18.4% 300 314 318 +11.5% 302 289 284 250 248 236 240 234 200 222 150 100 50 0 Q1 Q2 Q3 Q4 2023 2024 2025
Slide 14: Solid operating profit and operating margin
Solid operating profit and operating margin Operating profit/loss (SEK million) and Operating margin (%) 60 55 20% 50 43 15% 40 36 30 10% 30 24 25 20 5% 20 13 10 8 0% 1 0 -5% -10 -10% -20 -15% -30 -34 -40 -20% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2023 2023 2023 2023 2024 2024 2024 2024 2025 2025 2025
Slide 15: Operating profit & margin LTM at record highs
Operating profit & margin LTM at record highs Operating profit/loss LTM (SEK million) and Operating margin LTM (%) 200 20% 155 150 137 15% 112 93 100 81 10% 69 46 50 5% 11 0 0% -15 -50 -40 -5% -66 -100 -10% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2023 2023 2023 2023 2024 2024 2024 2024 2025 2025 2025
Slide 16: Q3 2025 – Income statement
Q3 2025 – Income statement (SEK million) Q3 25 Q3 24 Net revenue 283.7 239.6 Gross profit 161.2 130.7 +30.5 Gross margin 56.8% 54.5% Warehousing and distribution costs -31.3 -28.0 -3.3 Marketing costs -26.8 -23.8 -3.0 Admin and other operating expenses -59.9 -53.8 -6.1 Operating profit 43.3 25.1 +18
Slide 17: Q3 2025 – Additional financial KPIs
Q3 2025 – Additional financial KPIs Healthy balance sheet Cash flow from operations (SEK million) 120 106 104 100 • Operating cash flow in line with last year 80 77 72 60 50 40 • Inventory build-up ahead of Q4 20 0 -20 -5 • Investments in IT infrastructure -40 -13 -14 -19 -19 -60 -54 -80 • Solid equ
Slide 18: Q&A
Q&A
Slide 19: Thanks!
Thanks!