Tesla, Inc. · NASDAQ:TSLA

Tesla — Tesla Motors — Investor Presentation (2011)

15 slides from Tesla's investor presentation, 2011

  1. Slide 1: lsxaL.r

    lsxaL.r

  2. Slide 2: Best of Silicon Valley and Auto

    Best of Silicon Valley and Auto Elon Musk JB Straube! Deepak Ahuja Product Architect CTO CFO Amnon Geshuri Ricardo Reyes Gilbert Passin VP, Human Resources ¥VP, Communications VP, Manufacturing @&@® TOYOTA en Jim Dunlay George Blankenship John Walker VP, Hardware SVP, Sales G&ED Pars VP, N. American

  3. Slide 3: Engineering Team Growth

    Engineering Team Growth | 500 @ Manufacturing Engineering @ Vehicle Engineering ace @ Powertrain Engineering 400 350 300 250 200 150 100 50 0 Qi 10 Includes employees and contractors © Copyright 2011 Testa Motors, inc. Proprietary and Confidential, disclosed under NDA Q3 10

  4. Slide 4: Toyota

    Toyota we * $50M investment at IPO * Executed $9M prototype contract for RAV4 EV (Se) * Executed development contract TOYOTA — Developing full integrated powertrain with battery, charger, motor, gearbox and control software — Expecting revenue of $60M * RAV4 EV Development progressing — Delivering e

  5. Slide 5: Panasonic

    Panasonic Panasonic. * $30 million investment in Q4 2010 * Builds upon long standing relationship * No requirements to use Panasonic cells exclusively * Custom 18650 automotive cell in development — Improved cycle life — Improved performance — Improved safety — Lower cost “Tesla leads the auto batte

  6. Slide 6: Daimler

    Daimler * Smart fortwo electric drive — Order for 1,500 vehicles — Shipping production battery packs and chargers since late 2009 * Mercedes A-Class electric vehicle - Order for 500 vehicles expected — Completed all development milestones in Q4 2010 — Now shipping production battery packs and charge

  7. Slide 7: Roadster Leading the Way

    Roadster Leading the Way ~ . a] * New stores in Tokyo, Copenhagen, Milan, Newport Beach and Paris * Over 1,400 Roadsters on the road in 31 countries * Over 8 million miles driven wb Ol ce. . c + i ; TM d a . 4 @ Existing @ Planned © Copyright 2011 Testa Motors, inc Probrietary and Confidential, disc

  8. Slide 8: Model S

    Model S * 20,000 units annually* * ~1% share of premium global market

  9. Slide 9: In a Class of its Own

    In a Class of its Own More cargo room than any other sedan 5 star crash rating 17 inch 3DFX touchscreen computer 4G wireless connectivity Applications platform Up to 300 miles per charge 45 minute quick charge Rapid battery swap 0-60 mph: under 6 seconds Exceptional handling © Copyright 2011 Testa M

  10. Slide 10: Cumulative Model S Reservations

    Cumulative Model S Reservations 2,000 1,500 1,000 ~ i Qiog = Q209 Q309 Q409 Q110 Q210 Q310 Note: Sales team not actively focused on getting Model S reservations Minimum $5,000 reservation price

  11. Slide 11: Platform for Broader Market Opportunity

    Platform for Broader Market Opportunity Cabriolet Van Crossover/SUV \ 7 Common Powertrain Revolutionary Packaging Adaptabl Common Platform

  12. Slide 12: Progressing on Model S

    Progressing on Model S 2010 2 Alpha build $ External body design and > engineering W = Safety and structural design K-.) = Supplier sourcing Site preparation "Planned 2011 Beta build Crash test program begins Stamping facility online Paint shop operational Installation of tooling equipment Release c

  13. Slide 13: Fremont Facility

    Fremont Facility * Purchase Price: $42MM * Historical annual capacity of over 400,000 units * Proven facility used until recently to produce high quality cars * Offers several advantages for Model S production * Ideal for Gen Ill EV BBB Planned Mode! s Facilities” ) Future Programs “Wustrative Drawi

  14. Slide 14: Strategic Asset Purchases

    Strategic Asset Purchases [at = ee © Copyright 2011 Testa Motors, inc. Proprietary and Confidential, disclosed under NOA T=SLA

  15. Slide 15: Fremont Facility

    Fremont Facility * Ownership transfer complete * Legacy equipment removal on schedule * Executing on detailed plans with suppliers in each shop (stamping, body, plastics, paint and final assembly) * Manufacturing equipment arriving * Preparing facility and processes for prototype builds in 2011 © Co

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