Yougov Plc · LSE:YOU
Yougov — FY2023 Earnings Presentation
25 slides from Yougov's earnings presentation, Oct 10, 2023
Slide 1: YouGov FY23 Results Presentation
YouGov FY23 Results Presentation 10 October 2023 Consumer Intelligence | corporate. yougov.com
Slide 2: business.yougov.com
This presentation contains forward-looking statements that reflect YouGov's current views with respect to future events and financial and operational performance. These forwarc-looking statements are based on YouGov's beliefs, assumptions and expectations regarding future events and trends that affe
Slide 3: Contents
FY23 Results presentation Contents YouGov’ Steve Hatch CEO 01 Key highlights FY23 and SP3 update =p. 5 Sundip Chahal CBO 02 GfK CPB update p. 13 Alex McIntosh CFO 03 Financial review p. 18 Steve Hatch CEO 04 Summary p. 24
Slide 4: Key highlights
Key highlights 4 Operational Updates Technology: Continued investment in technology, including the completion of the first version of the YouGov Platform Products: Launched YouGov Surveys, our self-service survey tool Acquisitions: Announced the Group’s intention to acquire the Consumer Panel Busine
Slide 5: Outperformance against the market research industry with further margin improvement
Key highlights 5 YouGov Outperformance against the market research industry with further margin improvement @ Fevenue(em) Ad, Operating Profit Margin % 300 19% 20% 18% 16% 14% 12% 10% 8% 6% 4% %
Slide 6: Outcome achieved: Revenue and adjusted operating margin
Outcome achieved Revenue Adj. operating margin
Slide 7: YouGov is in the best position to deliver connected solutions
Key highlights 7 YouGov is in the best position to deliver the connected solutions clients need | Industry problem oe Our industry is dysfunctional because it is fragmented [x] It cannot offer clients the solutions they need and want (x) No one has a genuinely global panel an offer representative an
Slide 8: YouGov is still the industry-leading pioneer
Key highlights 8 YouGov YouGov is still the industry-leading pioneer We led on using ML-driven analytics (e.g. MRP) and we now offer the ideal source data with the required characteristics for the next phase of Al: ‘ain 20 =] y 3 @ Genuinely Continuously Multi-level Combining connected updated profi
Slide 9: The YouGov Platform is a virtuous circle
Key highlights 9 Public The YouGov Platform is a virtuous circle providing mutual benefit to the public, members, and clients demonstrates value Better products u Expands and services public data Acquire and retain members Clients Rewards and transparency Faster and better data
Slide 10: Growing the YouGov Platform: FY24 Priorities and Opportunities
Key highlights 10 Growing the YouGov Platform FY24 Priorities and Opportunities Yout Gov Q 4 oe GI © Panel Product Commercial USA YouGov Quality Innovation Rigour Expansion Platform
Slide 11: Growing the YouGov Platform: FY24 Priorities and Opportunities
Key highlights " YouGov’ Growing the YouGov Platform FY24 Priorities and Opportunities Q [eA Panel Quality Product Innovation oy Commercial Rigour A USA Expansion G YouGov Platform Customers value the superior quality of YouGov's data Understand the importance. panel members place on their data d fo
Slide 12: GfK CPB Update
02 GfK CPB Update
Slide 13: households
36. households shopper KPls shopping trips SKUs retailers
Slide 14: Together We Provide a 360° View of the Consumer
GfK CPB update Together We Provide a 360° View of the Consumer GfK CPB < j YouGov Retail Measurement j Survey research Panels ' —_—. GfK CPB offers clients rich household purchase and behavioural data and brand 3 % x)
Slide 15: Acquisition of GfK CPB Highly Aligned with YouGov Strategy
GfK CPB update 15 YouGov Acquisition of GfK CPB Highly Aligned with YouGov Strategy Our CMD Objectives Underpenetrated Access Genuinely Syndicated Technology New Products Sectors to People Connected Data Great Data Products Investment Focus How GfK CPB Meets Them
Slide 16: Integration planning and delivery
• • • • • • • • integration planning and delivery • •
Slide 17: Financial review
e@ 03 e@ Financial review
Slide 18: • • • 42% 35% 36% 33% 22% 23% 20% 21% 18% 19% 15%
• • • 42% 35% 36% 33% 22% 23% 20% 21% 18% 19% 15% 16%
Slide 19: 4% 4% 5% 5% 6% 6% 7% 6% • 8% 8% • • 10%
4% 4% 5% 5% 6% 6% 7% 6% • 8% 8% • • 10% 9% 8% 9% • 13% 12% 15% 14%
Slide 20: Financial review: Adjusted Operating Profit
Financial review 20 Adjusted Operating Profit growth through cost discipline and operating leverage Operating profit margin expanded to 18.7% (FY22: 16.4%) despite inflationary pressures and continued investment in the business * US remains the biggest profit driver and the region with the highest m
Slide 21: Financial review: Cash generation
Financial review 21 Stable cash generation amid continued investment Stable cash generation from operations at £69.0m (FY22: £69.7m) * Cash conversion at 93% of adjusted EBITDA lower than prior year due to deferred consideration payments and outflow from working capital + Ongoing investment in futur
Slide 22: Current Trading and Outlook
Financial review 22 YouGov’ > Current Trading and Outlook Remain confident in meeting stand-alone FY24 expectations * Early trading in line with management expectations * Seeing sales momentum from the technology sector starting to return * Expect overall Group performance to build through the cours
Slide 23: Summary
Summary
Slide 24: Becoming the world's #1 market research company
Becoming the world’s #1 market research company YouGov’s history has been successive cycles of building a strategy that leads to differentiated long-term performance. We are laying the groundwork in FY24 for continued growth
Slide 25: Thank you
hank you Living Consumer Intelligence corporate.yougov.com YouGov, 2023, all rights reserved. All materials contained herein are protected by copyright lawsAny storage, reproduction or distribution of such materials, in whole or in part, in any form without the prior written permission of YouGov is