Holidaycheck Group Ag · HAM:HOC

Holidaycheck — Stifel German SMID Cap Conference 2021

26 slides from Holidaycheck's conference presentation, May 2021

  1. Slide 1: Corporate Presentation

    Corporate Presentation Markus Scheuermann (CFO) May 2021

  2. Slide 2: Agenda

    Agenda 1 Who we are 2 Financials 3 Current situation 4 Outlook 2

  3. Slide 3: Who we are

    Who we are 3

  4. Slide 4: The HolidayCheck Group

    The HolidayCheck Group Online travel brands in the DACH market Core business: Growth driver: Start-up: Leading German hotel Innovative tour operator International car rental review and booking platform portals Business model: Online Business model: Dynamic Business model: Online price travel agency

  5. Slide 5: Our business model: High organic traffic combined with unique inventory to accelerate growth

    Our business model: High organic traffic combined with unique inventory to accelerate growth Conversion optimization and Wide range of third-party and holidaymaker-oriented sales and own inventory with competitive marketing to accelerate bookings pricing to accelerate bookings CUSTOMERS Content Offe

  6. Slide 6: Travel & tourism market growing healthily pre-COVID with package tours being the strongest segment

    Travel & tourism market growing healthily pre-COVID with package tours being the strongest segment; online share growing still with headroom Development of the DACH region travel & tourism market Development of the DACH travel & tourism market by product, in EUR billion by distribution channel, in p

  7. Slide 7: Current situation

    Current situation Corporate Presentation 2021 7

  8. Slide 8: Current demand for holiday trips during COVID-19 crisis

    Current demand for holiday trips during COVID-19 crisis • Vaccination of the German population started at the end of December 2020; Lockdown in Germany is partly relaxed, especially for vaccinated and recovered persons • While there are currently only a few package trips, we see an increasing demand

  9. Slide 9: HolidayCheck during COVID-19

    HolidayCheck during COVID-19 • Despite continuous booking restraint, interest Visits on HolidayCheck (desktop and mobile) in holiday trips came back during summer in million (IVW) 25 season. Also, incoming reviews of holidaymakers who travelled during COVID-19 were mainly positive 20 • Current lockd

  10. Slide 10: Current situation: Solid financing thanks to successful capital increase

    3. Current situation: Solid financing thanks to successful capital increase • Cash and cash equivalents at appr. EUR 58.8 million as of 31 March 2021 (compared with EUR 33.7 million as of 31 December 2020) • The revolving credit instruments drawn in 2020 already fully repaid - Swiss COVID 19 loans o

  11. Slide 11: HolidayCheck Flex

    HolidayCheck Flex HolidayCheck Reisen offers new package holiday product with full cancellation flexibility HolidayCheck Reisen offers customers package tours that fulfil current needs • Cancellation up to 6 days prior to departure free of charge • Payment 6 days prior to departure; no upfront payme

  12. Slide 12: Financials

    Financials 12

  13. Slide 13: Overview Q1 2021: Strict lockdown leads to weak booking situation

    Overview Q1 2021: Strict lockdown leads to weak booking situation Market segment development • The travel industry still severely affected by the COVID 19 pandemic and the associated global travel warnings and restrictions in Q1 2021. • Demand for package tours and hotels remained at low level. • Sh

  14. Slide 14: Overview Q1 2021: Restrained demand – costs under control

    Overview Q1 2021: Restrained demand – costs under control Development of HolidayCheck Group: • Demand for holiday travels remained subdued. • Along with rising vaccination rates, there has been a slight increase in holiday bookings since the beginning of the year (compared to Q4 2020). • Significant

  15. Slide 15: Reduction of costs and complexity

    Reduction of costs and complexity • Structural reduction of all costs (personnel and non-personnel) planned and mostly already implemented for the core brand HolidayCheck • Full focus on the core market DACH and significant reduction of complexity: Withdrawal from the Dutch market by selling Zoover

  16. Slide 16: Financials Q1 2021

    Financials Q1 2021 In EUR million Q1 2021 Q1 2020 Revenue 1.7 -6.7 Cost of Goods Sold -0.2 -1.5 Gross Margin 1.4 -8.3 Marketing expenses -0.1 -7.6 Personnel expenses -5.1 -9.2 Net impairment losses on financial assets 0.0 0.6 Other expenses -2.6 -5.7 EBITDA -5.5 -29.0 Operating EBITDA -5.9 -29.2 Dep

  17. Slide 17: Outlook 2021

    Outlook 2021 hi a ter: en

  18. Slide 18: Outlook 2021 – our initial view

    Outlook 2021 Outlook 2021 – our initial view • Along with rising vaccination rates, we see a slight increase in holiday bookings since the beginning of the year (compared to Q4 2020). This gives reason to hope that this positive trend could continue in the coming months. • Overall, the summer season

  19. Slide 19: Guidance 2021

    Outlook 2021 Guidance 2021 • Due to the continuing uncertainties in the market, we are unable to make a quantitative forecast for gross margin and operating EBITDA. Instead, we have developed a positive and a negative scenario based on planning: • In a positive scenario, we expect that demand will p

  20. Slide 20: Our long-term objectives

    Our long-term objectives Foster a profitable growth culture and create value for our customers and HolidayCheck • We leverage our content and our position as trusted authority to expand our industry leading position in traffic • We build-out our tour operator to become the best in the market in orde

  21. Slide 21: Our vision

    Our vision We want to build the most holidaymaker-friendly company in the world! Corporate Presentation 2021 21

  22. Slide 22: Appendix

    wee Appendix a —_— ae C% ,. 4 eee ’ La 2

  23. Slide 23: Financials FY 2020

    Financials FY 2020 In EUR million FY 2020 Adj. FY 2020* FY 2019** Revenue 14.5 27.1 133.0 Cost of Goods Sold (COGS) -7.2 -7.2 -1.8 Gross Margin 7.3 19.9 131.2 Marketing expenses -8.6 -13.6 -66.7 Personnel expenses -26.7 -26.7 -34.9 Net impairment losses on financial assets 2.5 2.1 -3.6 Other expense

  24. Slide 24: Financials 2020 by quarters

    Financials 2020 by quarters In EUR million Q1 2020 Q2 2020 Q3 2020 Q4 2020 FY 2020 Revenue -6.7 4.9 13.0 3.3 14.5 Cost of Goods Sold (COGS) -1.5 -0.1 -3.5 -2.0 -7.2 Gross Margin -8.3 4.9 9.5 1.3 7.3 Marketing expenses -7.6 -0.5 -0.7 0.2 -8.6 Personnel expenses -9.2 -6.9 -6.4 -4.2 -26.7 Net impairmen

  25. Slide 25: Financial calendar 2021

    Financial calendar 2021* 11 May: Stifel German SMID Cap One-on-One Forum (virtual) May 17 Jun: Annual Shareholder Meeting 2021 (virtual) Jun 09 Aug: Publication of Q2 2021 Interim Report Aug 08 Nov: Publication of Q3 2021 Interim Statement Nov Nov: German Equity Forum 2021 Nov *Provisional dates Cor

  26. Slide 26: Contact

    Contact Dr. Marc Al-Hames Markus Scheuermann Armin Blohmann CEO CFO Director Group Comm. & Investor Relations +49 89 357 680 911 +49 89 357 680 917 +49 89 357 680 901 marc.al-hames@holidaycheckgroup.com markus.scheuermann@holidaycheckgroup.com armin.blohmann@holidaycheckgroup.com www.holidaycheckgro

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