Purple Innovation — ICR Conference 2025

5 slides from Purple Innovation's conference presentation, Jan 13, 2025

Slide 1: January 13, 2025 ICR Conference
January 13, 2025 ICR Conference
Slide 2:  Disrupting the mattress sector as a category innovator by leveraging proprietary technologies and
 Disrupting the mattress sector as a category innovator by leveraging proprietary technologies and driving market share gains in the premium mattress category.  Leading premium brand with a passionate consumer following and an NPS nearly 2x the largest competitor.  Robust business model – patent
Slide 3: 2024 Highlights
2024 Highlights In an environment of macro uncertainty and intensifying competitive pressures, we have been proactive to advance our Grid innovation and build momentum • Achieving Profitability through Path to Premium Sleep Strategy • Consolidating Manufacturing Operations • Restructuring and Delive
Slide 4: 2025 Strategic Pillars
2025 Strategic Pillars Gross Margin Delivery DTC Conversion Wholesale Partner Productivity Demand Generation Grid Leadership
Slide 5: Grid Leadership
Grid Leadership Purple is re - inventing luxury sleep with modern design and technology – replacing the traditional pillow top bed with all - new DreamLayer technology [PHOTO PLACEHOLDER]