Adways, Inc. · TSE:2489

Adways — FY2019 Earnings Presentation

56 slides from Adways's earnings presentation, May 12, 2020

  1. Slide 1: Full Year FY2019 Presentation Material

    FULL YEAR FY2019 PRESENTATION MATERIAL MAY 12, 2020 2489 2020 5 12 2020 3

  2. Slide 2: ...P.3 ...P.14 ...P.24

    1. ...P.3 2. 4 ...P.14 3. ...P.24 4. ...P.26 5. ...P.45 chapter Copyright © Adways Inc. All Rights Reserved. 2

  3. Slide 3: Chapter 1: Full Year FY2019 results

    Fourth quarter Chapter1 : Full Year FY2019 results 1 . Copyright © Adways Inc. All Rights Reserved. 3

  4. Slide 4: Copyright © Adways Inc. All Rights Reserved.

    2020 3 [ ] 38,000 200 230 30 37,304 197 406 164 ▲1.8% ▲1.4% 76.9% 449.1% 2019 11 1 2 Copyright © Adways Inc. All Rights Reserved. 4

  5. Slide 5: Copyright © Adways Inc. All Rights Reserved.

    2021 3 [ ] 2021 3 41,662 402 418 137 2020 3 37,304 197 406 164 11.7% 104.4% 2.8% ▲16.7% 2 Copyright © Adways Inc. All Rights Reserved. 5

  6. Slide 6: Copyright © Adways Inc. All Rights Reserved.

    [ ] 2020 3 2019 3 37,304 41,857 ▲4,552 ▲10.9% 6,504 7,225 ▲721 ▲10.0% 6,307 6,503 ▲195 ▲3.0% 197 722 ▲525 ▲72.7% 406 903 ▲496 ▲55.0% 164 738 ▲574 ▲77.7% 45 52 10.9% 5 25 72.7% Copyright © Adways Inc. All Rights Reserved. 6

  7. Slide 7: UNICORN QR EC

    330 47 39 30 10.6% 45,000 41,857 40,000 37,304 186 45 4 57 2.4% 35,000 UNICORN QR 30,000 25,000 144 2 PCWeb Web 34 73 19.4% 20,000 EC 15,000 10,000 32 2 5,000 8 82 21.6% MBO 0 2019 3 2020 3 12 2020 3 Copyright © Adways Inc. All Rights Reserved. 2019 1 12 7

  8. Slide 8: Copyright © Adways Inc. All Rights Reserved.

    45,000 41,857 20.0% 65 4 7 21 10.0% 40,000 37,304 17.4% 0.1 19.0% 35,000 30,000 18.0% 25,000 17.4% 17.3% 20,000 17.0% 15,000 10,000 7,225 6,504 16.0% 5,000 0 15.0% 2019 3 2020 3 Copyright © Adways Inc. All Rights Reserved. 8

  9. Slide 9: Copyright © Adways Inc. All Rights Reserved.

    7,000 6,503 6,307 20.0% 63 7 1 95 3.0% 6,000 19.0% 16.9% 1.4 5,000 18.0% 1 14 4,000 17.0% 1 9 16.9% 80 3,000 16.0% 56 15.5% 2,000 15.0% 1,000 14.0% 0 13.0% 2019 3 2020 3 Copyright © Adways Inc. All Rights Reserved. 9

  10. Slide 10: Copyright © Adways Inc. All Rights Reserved.

    800 722 3.0% 1 97 5 25 72.7% 0.5 1.2 2.5% 600 2.0% 400 1.5% 1.7% 1.0% 197 200 0.5% 0.5% 0 0.0% 2019 3 2020 3 Copyright © Adways Inc. All Rights Reserved. 10

  11. Slide 11: Copyright © Adways Inc. All Rights Reserved.

    1,000 903 2.5% 800 738 2.5% 800 2.2% 2.0% 1.8% 2.0% 600 600 1.5% 1.5% 406 400 400 1.0% 1.0% 1.1% 164 200 200 0.5% 0.5% 0.4% 0 0.0% 0 0.0% 2019 3 2020 3 2019 3 2020 3 4 6 1 64 4 96 55.0% 574 77.7% 1.1 1.1 0.4% 1.4 Copyright © Adways Inc. All Rights Reserved. 11

  12. Slide 12: Copyright © Adways Inc. All Rights Reserved.

    +55 21 450 406 +19 400 +129 350 300 +11 +14 250 197 200 150 100 50 0 11 19 14 55 129 の 21 Copyright © Adways Inc. All Rights Reserved. 12

  13. Slide 13: Copyright © Adways Inc. All Rights Reserved.

    700 +198 +12 135 600 317 500 406 400 300 164 200 100 0 198 6 の135 13 12 の317 Copyright © Adways Inc. All Rights Reserved. 13

  14. Slide 14: Chapter 2: Fourth quarter results

    Fourth quarter 4 Chapter2 : Fourth quarter results 2 . Copyright © Adways Inc. All Rights Reserved. 14

  15. Slide 15: Copyright © Adways Inc. All Rights Reserved.

    [ ] 2020 3 2019 3 4 2020 3 3 4 10,155 9,330 +824 +8.8% 9,125 +1,029 +11.3% 1,854 1,672 +182 +10.9% 1,680 +174 +10.4% 1,656 1,637 +19 +1.2% 1,576 +80 +5.1% 198 34 +163 +472.6% 103 +94 +90.7% 264 228 +35 +15.7% 163 +101 +62.3% 309 346 ▲37 ▲10.8% 83 +225 +271.4% 8 24 8.8% 1 63 472.6% 10 29 11.3% 94 90.

  16. Slide 16: QR VOD

    4 [ ] [ ] 2020/4Q 2020/3Q 2020/4Q 2020/3Q 4,957 4,765 191 699 605 94 3,784 3,379 405 1,167 704 463 50 79 28 9,909 8,849 1,059 649 525 123 [ ] [ ] [ 1 91 ] 1 2 3 QR [ 4 5 ] VOD [ 4 63 ] Copyright © Adways Inc. All Rights Reserved. 16

  17. Slide 17: QR VOD

    87 42 5 96 7.3 12,000 49 57 10,155 1 91 4.0% 10,000 9,125 1 2 3 QR 8,000 37 84 PCWeb web 4 5 12.0% 6,000 VOD 4,000 11 67 4 63 65.7% 2,000 0 12 2020 3 2020/3Q 2020/4Q 4 2019 10 12 Copyright © Adways Inc. All Rights Reserved. 17

  18. Slide 18: 2020/3Q 2020/4Q Copyright © Adways Inc. All Rights Reserved.

    12,000 20.0% 18 54 10,155 1 74 10.4% 18.3% 0.1 10,000 9,125 19.5% 8,000 19.0% 6,000 18.4% 18.5% 18.3% 4,000 18.0% 1,680 1,854 2,000 17.5% 0 17.0% 2020/3Q 2020/4Q Copyright © Adways Inc. All Rights Reserved. 18

  19. Slide 19: 2020/3Q 2020/4Q Copyright © Adways Inc. All Rights Reserved.

    1,800 1,656 20.0% 16 56 1,576 80 5.1% 1,600 19.0% 16.3% 1.0 1,400 18.0% 1,200 1,000 17.0% 17.3% 16.3% 800 16.0% 600 15.0% 400 14.0% 200 0 13.0% 2020/3Q 2020/4Q Copyright © Adways Inc. All Rights Reserved. 19

  20. Slide 20: 2020/3Q 2020/4Q Copyright © Adways Inc. All Rights Reserved.

    250 2.5% 1 98 94 90.7% 198 2.0% 0.9 200 2.0% 2.0% 150 1.5% 103 100 1.1% 1.0% 50 0 0.5% 2020/3Q 2020/4Q Copyright © Adways Inc. All Rights Reserved. 20

  21. Slide 21: 2020/3Q 2020/4Q 2020/3Q

    350 3.5% 350 3.5% 309 300 264 3.0% 300 3.0% 250 250 3.0% 2.5% 2.5% 2.6% 200 163 200 2.0% 2.0% 150 150 1.8% 1.5% 83 1.5% 100 100 1.0% 1.0% 50 50 0.9% 0 0.5% 0 0.5% 2020/3Q 2020/4Q 2020/3Q 2020/4Q 2 64 3 9 1 1 62.3% 2 25 271.4% 2.6% 0.8 3.0% 2.1 Copyright © Adways Inc. All Rights Reserved. 21

  22. Slide 22: Copyright © Adways Inc. All Rights Reserved.

    +16 18 264 300 +29 +35 250 198 +3 200 150 100 50 0 3 16 35 の 18 29 Copyright © Adways Inc. All Rights Reserved. 22

  23. Slide 23: Copyright © Adways Inc. All Rights Reserved.

    +144 7 92 450 400 309 350 264 300 250 200 150 100 50 0 144 2 の7 の92 Copyright © Adways Inc. All Rights Reserved. 23

  24. Slide 24: Chapter 3: Shareholder returns

    Fourth quarter 3 Chapter3 : Shareholder returns . Copyright © Adways Inc. All Rights Reserved. 24

  25. Slide 25: Copyright © Adways Inc. All Rights Reserved.

    2020 3 1 2 50 2019 3 3 2019 3 2021 3 1 20 19% 1 1 2 40 10 1 20 1 2 50 3 2019 3 2021 3 19 20 21 2019 3 2020 3 2021 3 18% 19% 20% 1 2 40 1 2 50 1 2 60 Copyright © Adways Inc. All Rights Reserved. 25

  26. Slide 26: Chapter 4: Business overview

    Fourth quarter 4 Chapter4 : business overview . Copyright © Adways Inc. All Rights Reserved. 26

  27. Slide 27: COVID-19

    (COVID-19) 2020 3 VOD c c c c Copyright © Adways Inc. All Rights Reserved. 27

  28. Slide 28: COVID-19

    (COVID-19) 2020 3 c c 2021 3 1 1 2 3 12 1 3 2021 3 EC 1 2 2020 3 c c 3 Copyright © Adways Inc. All Rights Reserved. 28

  29. Slide 29: Copyright © Adways Inc. All Rights Reserved.

    2021 3 2020 3 4 2021 3 Copyright © Adways Inc. All Rights Reserved. 29

  30. Slide 30: COVID-19

    (COVID-19) 28 96 2020 4 Copyright © Adways Inc. All Rights Reserved. 30

  31. Slide 31: Internet exceeds TV

    Fourth quarter 2019 2.5 2019 2.0 1.5 1.0 internet exceeds TV 0.5 0 2019 2000 2010 2019 Copyright © Adways Inc. All Rights Reserved. 31

  32. Slide 32: Performance Ad, Branding Ad, 3D AR

    PERFORMANCE AD BRANDING AD 3D AR Copyright © Adways Inc. All Rights Reserved. 32

  33. Slide 33: DY Adways

    DY 2019 11 22 DY DY ADWAYS Copyright © Adways Inc. All Rights Reserved. 33

  34. Slide 34: DY Adways

    Fourth quarter DY ADWAYS × DY Copyright © Adways Inc. All Rights Reserved. 34

  35. Slide 35: Fourth quarter

    Fourth quarter Copyright © Adways Inc. All Rights Reserved. 35

  36. Slide 36: Banner/Video, Reward Video, Native/Interactive

    Fourth quarter Banner／Video Reward Video × Native／Interactive Creative-Tech UNICORN Copyright © Adways Inc. All Rights Reserved. 36

  37. Slide 37: 3D AD, AR AD

    Fourth quarter Branded AD 3D AD AR AD Mini-Game AD 360° 3D Copyright © Adways Inc. All Rights Reserved. 37

  38. Slide 38: Brand ads

    Fourth quarter NEW! SUV Brand ads Cookie Copyright © Adways Inc. All Rights Reserved. 38

  39. Slide 39: UNICORN

    UNICORN Fourth quarter UNICORN About UNICORN Copyright © Adways Inc. All Rights Reserved. 39

  40. Slide 40: UNICORN

    UNICORN Fourth quarter UNICORN UNICORN ROAS 1 (2020 1 155 % ) 2 17 /2 Q 3 Q 4Q 1Q 2 Q 3 Q 4Q 1Q 2 Q 3 Q 4Q 1Q 2 Q 3 Q 4Q 18 / 19 / 20 / ROAS ※1 ROAS(Return On Advertising Spend) ※2 5 About UNICORN Copyright © Adways Inc. All Rights Reserved. 40

  41. Slide 41: UNICORN

    UNICORN Fourth quarter 2020 3 1Q 2020 3 2Q 2020 3 3Q 2020 3 4Q 39% 37% 30% 34% 61% 63% 70% 66% UNICORN About UNICORN Copyright © Adways Inc. All Rights Reserved. 41

  42. Slide 42: UNICORN

    UNICORN Fourth quarter 2020 3 1Q 2020 3 2Q 2020 3 3Q 2020 3 4Q 4% 6% 2 % 8% 1% 16% 21% 17% 91% 84% 75% 75% VOD VOD About UNICORN Copyright © Adways Inc. All Rights Reserved. 42

  43. Slide 43: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 43

  44. Slide 44: P27 P28 Copyright © Adways Inc. All Rights Reserved.

    2020 5 12 P27 P28 Copyright © Adways Inc. All Rights Reserved. 44

  45. Slide 45: Chapter 5: Supplementary materials

    Fourth quarter 5 Chapter5 : Supplementary materials . Copyright © Adways Inc. All Rights Reserved. 45

  46. Slide 46: PC / 42,329 41,501 41,857 39,613 37,304 35,890 31,521 22,639 2006 17,972 15,907 13,157

    PC / 42,329 41,501 41,857 39,613 37,304 35,890 31,521 22,639 2006 17,972 15,907 13,157 8,302 4,919 4,918 3 3 3 3 3 3 3 3 3 3 3 3 3 3 20 08 09 10 12 13 15 11 18 19 14 16 07 17 20 20 20 20 20 20 20 20 20 20 20 20 20 20 Copyright © Adways Inc. All Rights Reserved. 46

  47. Slide 47: Copyright © Adways Inc. All Rights Reserved.

    1,320 1,057 860 847 688 722 687 413 315 299 204 221 197 ▲517 3 3 3 3 3 3 3 3 3 3 3 3 3 3 08 10 2 3 5 11 18 19 14 16 07 7 20 09 1 1 1 1 20 20 20 20 20 20 20 20 20 20 20 20 20 20 Copyright © Adways Inc. All Rights Reserved. 47

  48. Slide 48: 2020/1Q 2020/2Q 2020/3Q

    11,443 12,000 11,169 11,044 10,038 10,155 10,000 9,330 9,125 9,026 8,997 8,000 6,000 4,000 2,000 0 2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q Copyright © Adways Inc. All Rights Reserved. 48

  49. Slide 49: 2020/3Q 2020/4Q 2018/4Q

    10,000 9,000 8,000 85.8% 84.4% 83.7% 7,000 82.9% 82.7% 83.5% 83.3% 81.8% 82.4% 83.5% 83.7% 83.7% 83.9% 83.2% 6,000 81.5% 82.1% 81.6% 81.7% 5,000 4,000 3,000 2,000 1,000 0 2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q Copyright © Adways Inc. All Rights Reserved. 49

  50. Slide 50: 2018/4Q 2019/1Q 2019/2Q

    2,000 1,800 1,600 1,400 1,200 1,000 800 17.6% 17.3% 17.3% 16.3% 16.8% 600 15.7% 14.9% 14.9% 15.1% 400 200 0 2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q Copyright © Adways Inc. All Rights Reserved. 50

  51. Slide 51: 2020/1Q 2020/2Q 2018/4Q

    600 411 500 3.6% 400 198 300 154 121 103 2.0% 200 88 1.4% 1.2% 34 1.1% 0.8% 109 4 100 0.4% -% 0.1% 0 -100 -200 2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q Copyright © Adways Inc. All Rights Reserved. 51

  52. Slide 52: 4 Q 3Q Copyright © Adways Inc. All Rights Reserved.

    [ ] 2020 3 4Q 2020 3 3Q 16,348 15,077 +1,270 +8.4% 9,727 9,710 +17 +0.2% 2,638 2,791 ▲152 ▲5.5% 18,986 17,868 +1,117 +6.3% 6,390 5,360 +1,030 +19.2% 147 247 ▲100 ▲40.5% 6,537 5,608 +929 +16.6% 12,448 12,260 +187 +1.5% Copyright © Adways Inc. All Rights Reserved. 52

  53. Slide 53: 2020/1Q Copyright © Adways Inc. All Rights Reserved.

    12,000 10,155 9,330 9,026 9,125 10,000 8,997 8,000 6,000 4,000 2,000 0 2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q 4,198 4,525 4,396 4,765 4,957 +191 +4.0％ 4,037 3,567 3,670 3,379 3,784 +405 +12.0％ 871 705 624 704 1,167 +463 +65.7％ 156 150 156 153 162 +9 +6.2％ 67 78 148 122 82 ▲40 ▲32.7％ 9,330 9,026 8,9

  54. Slide 54: 2020/1Q Copyright © Adways Inc. All Rights Reserved.

    1,000 198 800 34 103 600 ▲109 4 400 200 0 -200 -400 -600 -800 2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q 606 416 480 605 699 +94 +15.6% ▲86 ▲94 ▲100 ▲79 ▲50 +28 － 10 15 15 14 10 ▲4 ▲27.7% ▲20 ▲41 1 ▲21 ▲38 ▲16 － ▲474 ▲405 ▲393 ▲414 ▲423 ▲8 － 34 ▲109 4 103 198 +94 +90.7% 2020/1Q Copyright © Adways Inc.

  55. Slide 55: Copyright © Adways Inc. All Rights Reserved. MBO

    1,200 1,048 919 908 902 891 914 900 904 915 1,000 800 600 400 200 0 2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q 509 521 512 509 510 533 521 512 506 73 72 80 80 78 84 95 91 88 92 0 0 0 0 0 0 0 0 79 84 82 93 90 102 99 96 100 106 98 91 91 90 85 87 92 96 189 144 143 129 123 1

  56. Slide 56: Adways Inc.

    Adways Inc. 2001 2 28 1,605 [ 2020 3 ] 37,304 [ 2020 3 ] 915 [ 2020 3 ] Copyright © Adways Inc. All Rights Reserved. 56

Adways — FY2019 Earnings Presentation on 6ix