Slide 1: The innovations driving growth in Tech & Durables
The innovations driving growth in Tech & Durables Namrata Gotarne | Michael Rotolo | Frank Landeck October 2024 © 2024 Nielsen Consumer LLC. All Rights Reserved. Confidential and proprietary
Slide 2: TCG shows steady post pandemic recovery
TCG shows steady post pandemic recovery Sales value in US$ – growth % per year 395bnUSD 12.8% (-0.6%) Total sales value USD and growth % YTD January to 4.6% June 2024 2.6% -0.6% -2.0% -2.1% -8.0% 2018 2019 2020 2021 2022 2023 2024 YTD Source: Market Intelligence Sales Tracking Global excl. NA Period
Slide 3: Divergence across regions
Divergence across regions Global (ex NA) Tech and Durables | Sales Value USD (NSP) share | Growth rate YoY | Year To Date: Jan 24 – Jun 24 -9.1% +4.3% Developed Asia -0.9% Eastern Europe Turnover Western Europe -1.5% $395bn +8.0% Middle East & Africa China Growth rate -0.6% -3.7% +5.7% Global Latin
Slide 4: Consumers are buying, whilst prioritizing affordability & value
Consumers are buying, whilst prioritizing affordability & value Global (ex NA) Tech and Durables | Sales Value USD (NSP) | Sales Units | Growth rate YoY | Year To Date: Jan 24 – Jun 24 Sales Value USD Sales Volume 3% 3% 2% 2% 2% 1% -1% -1% -1% -2% -2% -5% TCG Telecom Small Domestic CE & Photo Major
Slide 5: Niche growth driven by innovative features
Niche growth driven by innovative features Premium segment example (colour data) vs. category total (grey data point) Jan–Jun 24 | Sales value USD growth YoY % 90% Refresh Rate >=256GB >=240 hz Integrated Storage Wet & Dry Hood 3+Door +75” Vacuum and flex Cleaner Espresso induction Steam French Scre
Slide 6: Innovation in challenging times is critical
Innovation in challenging times is critical “ The clear lesson is those who innovate through a crisis come out stronger.” McKinsey & Co “Innovation: The Launchpad out of the Crisis” September ‘21 Source: McKinsey & Co “Innovation: The Launchpad out of the Crisis” September 2021 Confidential and prop
Slide 7: Core principles of successful innovation
Core principles of successful innovation Experiences System Culture Process 1 2 3 4 Confidential and proprietary © 2024 Nielsen Consumer LLC. All Rights Reserved. 7
Slide 8: Successful innovation examples
Successful innovation Examples $67m $45m 18% 5% value value share share Dyson Supersonic Amazon Echo Source: GfK MI data | Sales Value / Value Share 12 months after launch within EU5 (France, Germany, Great Britain, Italy and Spain) Dyson Supersonic launched April 2016, Amazon Echo September 2016 Co
Slide 9: Innovation Framework
Innovation Framework Very important to consumers for getting “value” from a product or a service (ranking) Business Model 2024 Convenience Durability #1 Quality 2 Performance Convenience 3 and connectivity Trust 4 Eco-friendly 5 Health, hygiene Personalization 6 and wellbeing Feature-rich 7 Affordab
Slide 10: Almost half of products sold claim three or more eco messages
For almost half of the products sold, marketing claims three or more eco messages – and those products are the growth engine of the market Smart+Mobile Phones | January to November 2023 | Feature Shares and Growth Eco claims 0 1 2 3+ 2.3% 18.4% 9.1% 46.3% Sales value growth rate (EUR) +16.6% Total -
Slide 11: Questions?
Questions? Confidential and proprietary © 2024 Nielsen Consumer LLC. All Rights Reserved. 11
Slide 12: Thank you
Thank you Namrata Gotarne | Michael Rotolo | Frank Landeck October 2024 © 2024 Nielsen Consumer LLC. All Rights Reserved. Confidential and proprietary