Hipages Group Holdings Ltd. · ASX:HPG
Hipages — H1 FY26 Earnings Presentation
40 slides from Hipages's earnings presentation, Feb 24, 2026
Slide 1: H1 FY26 Financial Results
H1 FY26 Financial Results 24 February 2026 ROBY SHARON-ZIPSER I CEO & Co-Founder JACO JONKER I CFOO
Slide 2: H1 FY26 Results Overview
H1 FY26 Results Overview R O B Y S H A R O N - Z I P S ER CEO & Co-Founder hipages Group | 5
Slide 3: hipages Group at a glance (ASX: HPG)
hipages Group at a glance (ASX: HPG) ANZ’s #1 platform to connect Strategic evolution from households and tradie businesses marketplace to SaaS platform Purpose: Transform the trade industry, Tradie Job Future Building better lives for everyone Marketplace + Management + Services H1 FY26 key highlig
Slide 4: Delivering sustainable growth
Delivering sustainable growth MRR excl. GST $m Total Revenue $m EBITDA1 $m Free Cash Flow $m 7.5 11.2 4.3 44.9 6.8 40.6 6.0 37.4 8.7 8.4 5.1 32.6 4.9 30.1 1.2 5.8 4.2 (0.1) (2.7) (3.3) H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 FY22 FY23 FY24 FY25 FY26 FY22 FY23 FY24 FY25 FY26 FY22
Slide 5: H1 FY26 Performance
H1 FY26 Performance JACO JONKER CFO & COO hipages Group | 8
Slide 6: H1 FY26 Group Financial Highlights
H1 FY26 Group Financial Highlights Revenue $7.5m $43.9m $44.9m MRR Recurring revenue Total revenue Up 9% Up 12% Up 11% Profitability 89% $11.2m $2.7m Gross profit margin EBITDA NPAT H1 FY25: 89% EBITDA Margin 25% (up 4ppt) H1 FY25: $0.1m Key drivers 35.3k $2,497 1.4m Subscription businesses Subscrip
Slide 7: New pricing plans deliver record yields, supporting strong MRR growth
New pricing plans deliver record yields, supporting strong MRR growth hipages Group MRR (excl. GST) Key drivers NSW COVID Post-COVID 7.5 lockdowns 7.4 home improvement • 100% of Australian customers migrated to boom the new platform1 plans (includes access to 6.8 leads and job management features) 6
Slide 8: Operating leverage at scale delivers record EBITDA margin
Operating leverage at scale delivers record EBITDA margin Group operating expenses 1 as % of total revenue Continued cost discipline delivered record 25% 86% EBITDA margin, up 4ppt 82% 10% 78% 79% Sales 75% 13% 3% 13% 13% • Increased efficiency delivered double-digit 12% revenue growth with stable s
Slide 9: Disciplined technology investment delivering long-term value
Disciplined technology investment delivering long-term value Group technology development spend (in $m)1 Tech spend declining as % of revenue while 27% accelerating product delivery and AI integration 25% 24% 24% 23% Total technology spend • Continued development of tradie platform alongside as a %
Slide 10: Australian Operations
Australian Operations
Slide 11: High connection rates and yield growth offset subdued connection volume
High connection rates and yield growth offset subdued connection volume Connection1 volume reflects High connection rate maintains subdued consumer confidence strong consumer experience hipages Australia -5% hipages Australia 86% 86% 84% 84% 84% 83% 78% 1,403 74% 1,376 1,362 1,339 1,267 1,307 1,292
Slide 12: Continued ARPU growth and stable subscription customer base
Continued ARPU growth and stable subscription customer base ARPU growth driven by migration Core customer base resilient with platform to new platform1 price plans evolution expected to drive further growth ARPU ($) - hipages Australia Paying trade business numbers (‘000) – hipages Australia +9% 47.
Slide 13: Increased platform engagement driving improved retention
Increased platform engagement driving improved retention ~15% of customers now using job management, Increased job management use frequency of use increasing delivering clear retention benefits Number of Monthly Active Users1 (000's) of Customer Retention Rate vs. job mgmt. feature usage job managem
Slide 14: Doubling down on our market leadership position
Doubling down on our market leadership position Homeowners Tradie #1 Top of Mind Awareness 1,3 For websites/apps that connect you with tradies #1 Top of Mind Awareness 1 For websites/apps that help you find clients/more work #1 Preferred 1 Way to connect with tradies #1 Return On Investment 2 For di
Slide 15: hipages is the #1 place for tradies to grow their businesses
hipages is the #1 place for tradies to grow their businesses New creative leveraging our New interactive product feature page, highlighting full #1 positioning functionality of hipages for business TVC norm Likeability 74% 62% Motivation 55% 42% Recall 33% 27% Radio norm Likeability 77% 49% Motivati
Slide 16: New Zealand Operations
New Zealand Operations
Slide 17: NZ shift to subscription model resulted in a more engaged and higher yield customer base
NZ shift to subscription model resulted in a more engaged and higher yield customer base and strong revenue growth ARPU growth accelerates as we optimise Subscription customer numbers growing by the NZ subscription model double-digits after shift to subscription ARPU (A$) - hipages New Zealand Payin
Slide 18: Strategic evolution
Strategic evolution R O B Y S H A R O N - Z I P S ER CEO & Co-Founder hipages Group | 21
Slide 19: Unlocking a significantly larger addressable market with future new services
Unlocking a significantly larger addressable market with future new services hipages core Geographic expansion: Evolution from Expansion services & business #1 across ANZ Marketplace to Platform householder monetisation TAM1: $1.2B TAM1: $1.6B TAM1: $1.8B Householder monetisation (AUS Tradies spend
Slide 20: Expansion services will be rolled out at pace and engage both sides of the marketplace
Expansion services will be rolled out at pace and engage both sides of the marketplace Extending our value Monetising both sides Capital light & speedy proposition of the marketplace development • Servicing tradie • Tradie businesses: businesses beyond lead active customers, • Primarily delivered ge
Slide 21: Continued progress on our technology roadmap
Continued progress on our technology roadmap H1 H2 FY24 FY25 FY26 FY26 New platform New features Platform enhancement launched in Q4 released Estimate Customer management Desktop version Single tradie platform function enhancement function enhancement Product available: merged 2 Development: service
Slide 22: Released in H1
Released in H1 Saves time & admin load Reduces time spent creating quotes so tradies can focus on their work Provides market-rate insights Offers pricing guidance based on job details Smart Quotes Enables quoting on-the-go Makes it easier to create quotes while Scheduling on the field Delivers a mor
Slide 23: Released in H1
Released in H1 Reduces double bookings Combines personal and work calendars Smart Quotes to avoid conflicts Reduce manual entry Scheduling Exports job schedules to personal calendars, removing duplicate entry Better time optimisation Estimates Improves forward planning with day/week/month views and
Slide 24: Released in H1
Released in H1 Lightweight alternative to formal quotes Share quick, professional pricing without full commitment Smart Quotes Speed and responsiveness Send estimates in as little as 13 seconds after accepting a lead Scheduling Increased conversion and job wins Tradies are 144% more likely to mark j
Slide 25: hipages AI journey
hipages AI journey We think of AI as an opportunity across 3 areas of our business: AI in search AI in our product AI in our operations How users find us How we can enhance How we can achieve user experience productivity gains hipages Group | 28
Slide 26: AI in Search: The changing AI landscape and how we make the tools work for us
AI in Search The changing AI landscape and how we make the tools work for us How is AI changing search How we are tracking AI/LLMs: behaviour? Primary tool for AI tracking. Monitors our visibility, brand sentiment and average position vs. AI and LLMs are changing search competitors in popular LLMs a
Slide 27: AI in Search: hipages is leading AI/LLM visibility vs. competitors
AI in Search hipages is leading AI/LLM visibility vs. competitors Line graph shows average visibility for hipages and competitors across ChatGPT, Perplexity, Gemini & AI Mode. 1 LLM visibility – Percentage of chats mentioning each brand hipages Other Australian online marketplaces and directories in
Slide 28: AI in Search: ChatGPT integration brings households and trades closer
AI in Search ChatGPT integration brings households and trades even closer together hipages Group | 31
Slide 29: AI in Product: AI Assistant delivers a seamless homeowner experience
AI in Product AI Assistant delivers a seamless end-to-end homeowner experience hipages Group | 32
Slide 30: AI in Product: New AI features coming in H2
AI in Product New AI features coming in H2 Voice in Smart Quotes Location Tracker Route Optimisation Follow Up Questions hipages Group | 33
Slide 31: AI in Operations
AI in Operations We're embedding AI workflows and tools across the business AI in Sales AI in Customer Service AI in Software Development More efficient frontline team Faster case resolution Core Software Development Workflows • AI-generated call summaries reducing admin • AI chat to triage and hand
Slide 32: FY26 outlook
FY26 outlook R O B Y S H A R O N - Z I P S ER CEO & Co-Founder hipages Group | 35
Slide 33: FY26 targets: continued strong growth in revenue, profitability and cash
FY26 targets1: continued strong growth in revenue, profitability and cash • Total revenue $90m - $91m • EBITDA margin 24% - 26% • Free Cash Flow $8m - $10m 1 Assuming no material deterioration in macroeconomic conditions impacting the Group's key markets under the existing strategy hipages Group | 3
Slide 34: Questions & answers
Questions & answers hipages Group | 37
Slide 35: Appendices: Financial summary
Appendices Financial summary hipages Group | 38
Slide 36: H1 FY26 Financial summary
H1 FY26 Financial summary $’000 H1 FY22 H1 FY23 H1 FY24 H1 FY25 H1 FY26 Recurring 28,768 30,601 35,169 39,182 43,893 ● H1 FY26 recurring revenue 98% of total revenue (H1 Transactional 737 1,472 1,747 1,414 1,006 Total Operating revenue1 29,505 32,073 36,916 40,596 44,899 FY25: 97%) Other revenue 632
Slide 37: H1 FY26 Cash flow
H1 FY26 Cash flow $’000s H1 FY22 H1 FY23 H1 FY24 H1 FY25 H1 FY26 Receipts from customers (inclusive of GST) 31,514 34,567 39,965 43,413 47,915 ● Positive operating cash flow up 37% to $12.9m Payments to suppliers and employees (inclusive of GST) (27,364) (28,508) (31,168) (34,458) (35,332) Transacti
Slide 38: H1 FY26 Statutory balance sheet
H1 FY26 Statutory balance sheet $’000s H1 FY22 H1 FY23 H1 FY24 H1 FY25 H1 FY26 Cash 13,121 7,428 17,918 21,202 29,870 Funds on deposit - - - - - Trade and other receivables 1,681 1,852 1,399 1,438 1,394 Other assets 2,522 2,288 1,260 1,768 1,344 Current tax asset - - - 19 8 Total current assets 17,3
Slide 39: Glossary and definitions
Glossary and definitions Annual revenue per user (ARPU) The annual operating revenue divided by the average of the opening and closing number of total hipages Australia and hipages NZ (Builderscrack) tradies for the period. For H1 FY26, hipages Group ARPU of $2,497 is the blended result of hipages'
Slide 40: Disclaimer
Disclaimer Important notice The material in this presentation has been prepared by hipages Group Holdings Limited (ASX: HPG) ABN 67 644 430 839 (“hipages” or the Company") and is general background information about hipages’ activities current as at the date of this presentation. The information is
hipages Group Holdings — H1 FY26 Earnings Presentation on 6ix