Camplify Holdings Ltd. · ASX:CHL
Camplify — Investor Presentation (August 2022)
36 slides from Camplify's investor presentation, Aug 11, 2022
Slide 1: Camplify Investor Presentation
For personal use only Camplify Investor Presentation Camplify AU | NZ | UK | ES April 2021 2022
Slide 2: Disclaimer & Important Notices
Disclaimer & Important Notices For personal use only The information contained in this presentation or subsequently provided, orally or in writing, to any recipient of this presentation, or any other consultants and advisers (each a Limited Party) accept no responsibility or liability (including, wi
Slide 3: Acknowledgment of Country
For personal use only Acknowledgment of Country Camplify pay our respects to the traditional owners, their elders past and present and value their care and custodianship of these lands Camplify is a proud Newcastle company built on the lands of the Awabakal & Worimi people. 3
Slide 4: Agenda
For personal use only Agenda 1. Introduction to Camplify 2. Company & Industry Overview 3. Performance by the Numbers 4. Innovation and Development 5. Focus on New Zealand 6. Summary & Annexures 4
Slide 5: 1. Introduction to Camplify
For personal use only 1. Introduction to Camplify Camplify AU | NZ | UK | ES Market Update Presentation JuneApril YTD 2022 2021
Slide 6: Presenting today
6 Presenting today For personal use only Justin Hales Trent Bagnall Andrea M acDougall Chief Executive Officer Chairman & Chief Financial Officer & Executive Director Non-Executive Director • Founder of Camplify • 10 years as MD of QMASTOR (ASX:QML) • Andrea is a n experienced CFO for • Previously H
Slide 7: What is Camplify?
What is Camplify? For personal use only Camplify is one of the leading leading P2P digital marketplaces connecting Owners of Thousands of vans, endless RVs such as caravans, campervans a n d motorhomes to Hirers. adventures Provide RV for Rent Pay for their rental Set their own pricing Pay for their
Slide 8: Revenue model
Revenue model For personal use only RV Owners Hirers 1. Hire revenue: platform Hirers c a n find a convenient fees charged to both Owners c a n post their RV RV Hirers a n d Owners a n d earn i ncome that meets their travel needs calculated as a percentage commission (RVs used on average 40 days Tot
Slide 9: Corporate Timeline
$27.8m Corporate $6.7m Timeline For personal use only $12.1m Total transaction value Net Revenue $7.9m $2.9m $1.6m FY15 FY16 FY17 FY18 FY19 FY20 FY21 F Idea for Camplify Officially launches $1.5m investment Camplify Camplify Camplify conceived by Camplify in round with Apollo launches in the UK laun
Slide 10: 2. Company & Industry Overview
For personal use only 2. Company& Industry Overview Camplify AU | NZ | UK | ES Market Update Presentation JuneApril YTD 2022 2021
Slide 11: Strategy, Mission, Vision and Values
Strategy Our Mission Van life accessible for all For personal use only Our Vision Become the leading RV rental platform in market Empowering our growing community of RV owners to make outdoor adventures accessible everywhere Our Values Grow current markets Enhance our platform development Help more
Slide 12: Why RV Owners and Hirers choose Camplify
W h y RV Owners a n d Hirers choose For personal use only Camplify RV Owners Hirers C am plif y provides Monetise underutilised assets significant value for Rent assets short term, on-demand 4.4 Hirers a n d Owners Owners earn approximately $5,000 per vehicle See immediate availability of all RVs wi
Slide 13: Case Studies: Owners who are building new businesses
Case Studies: Owners w ho are Julia &Sam, Brisbane QLD For personal use only • Launched o n C am plif y in winter 2020 as local building new COVID-19 restrictions lifted businesses • Started as a side hustle has resulted in a f ull-tim e business, ‘Open Road C am per v ans ’ • In just 9 months, thei
Slide 14: Competitive Landscape
Competitive Landscape For personal use only Other RV P2 P marketplaces Traditional RV rental companies In Australia, the primary competitors are: There are other RV P2P marketplaces that compete with Camplify. The Company considers the main • Tourism Holdings operates the Maui, Britz and Mighty comp
Slide 15: Industry Information (Australia)
Industry Information For personal use only (Australia) ● As at December 2021 there were approximately 773,000 RV registrations in Australia. 773,000 ● A substantial number of available RV assets that Camplify can potentially 12.6 Million Trips 74,000, capture and make available for rent. in 2022 ● 5
Slide 16: 3. Performance by the Numbers
For personal use only 3. Performance by the Numbers Camplify AU | NZ | UK | ES Market Update Presentation June YTD 2022 16
Slide 17: Marketplace Highlights June FY22 (Unaudited)
Marketplace Highlights June For personal use only FY22 (Unaudited) Highlights; $53.6 m $16.5 m ● Period YTD to end of June FY22 Total Transaction Value Total Revenue (unaudited) +63.14% (pcp FY21 YTD) +95.09% (pcp FY21 YTD) ● GTV growth of 63.14% (pcp) to over $53m YTD ● Revenue growth of 95% (pcp)
Slide 18: Marketplace Highlights May FY22 (Unaudited)
Marketplace Highlights May For personal use only FY22 (Unaudited) Highlights; ● Take Rate increasing up 5% from FY21 YTD (pcp). 30.76% 25% ● Increasing Camplify revenue take per booking to $349 Take Rate Retained hirers ● Retained hirers (repeat Increase from 25.73% YTD FY21 pcp customers) now at 25
Slide 19: Strong Business Growth Drivers
Strong Business 30.00% Hirer Rebooking % $1,500 Global average booking value $1,398 Growth Drivers 26% 26% 23% 23% 23% $1,247 $1,285 For personal use only 21% $1,133 20.00% $1,000 10.00% $500 ● Increase in hirers rebooking by over 5% in the last 12 months. 0.00% Dec, 2021 Jan, 2022 Feb, 2022 Mar, 20
Slide 20: Future Bookings
Future Bookings For personal use only FY22 YTD FY21 PCP Note; ● Future bookings are bookings that have been booked and paid for via the Camplify $14.7m $6.93m platform. ● These take place in the future Tot generally within the next 12 Total Future Bookings GTV Total Future Beyond June 22 Bookings GT
Slide 21: Market Performance
Market Performance For personal use only 79% 98% 31% 46% Australia GTV Growth Revenue Growth Booking Growth Fleet Growth New Zealand 146% 223% 121% 388% GTV Growth Revenue Growth Booking Growth Fleet Growth 103% 155% 91% 55% UK GTV Growth Revenue Growth Booking Growth Fleet Growth Spain 577% 441% 32
Slide 22: Marketing Update
Marketing Update For personal use only Highlights; ● Owner acquisition cost reduced from $326 average at H1FY22 $258 $13 ● Hirer acquisition consistent from $13 average at H1 FY22 Owner Acquisition Cost Hirer Acquisition Cost 22
Slide 23: 4. Innovation & Development
For personal use only 4. Innovation & Development Camplify AU | NZ | UK | ES Market Update Presentation June YTD 2022 23
Slide 24: Powered by proprietary tech
Powered by The Owner Preparedness Journey is identified as one of the key processes for Camplify, recruiting a n d empowering owners on the platform as quickly as possible proprietary tech For personal use only 99%of listing are completed in the first d ay Average booking within the first week C a m
Slide 25: Seamless automated processes
Seamless Sea r c h Results Filter Selection Request automated For personal use only processes Hirers Confirmation Chat U p c o m i n g bookings ü Low fric tio n RV disc o v e r y a n d booking ü End t o e n d t r a n s a c t i o n o n t h e platform Ratings trust s y s t e m RV Owners ü ü ID a n d v
Slide 26: New Initiatives Launched in FY22
New Drivers Launched in For personal use only FY22 Instant Book Managed Services Temporary Hirer App Accommodation program (TAP) Instant book functionality has a Having piloted this for several Piloted initially in March 2020, Camplify has rolled out it’s proven track record of years, we will be par
Slide 27: New for FY23
New for 22 For personal use only Automated Driver Licence Checks (UK) Variable Minimum Nights Premium Membership Integration Integrating the PM subscription service more thoroughly Automated drivers licence checks, against the DVLA in the UK Allowing owners to set a ‘Minimum Nights’ amount, per-day,
Slide 28: 5. Focus on New Zealand
For personal use only 5. Focus on New Zealand Camplify AU | NZ | UK | ES Market Update Presentation June YTD 2022 28
Slide 29: NZ Expansion
NZ Expansion Pre-COVID 39.6% $125m 3271 Fleet Major Market Tourists Combined Combined For personal use only from NZ is a major tourism Bookings Australia road trip destination for international THL & Apollo 107k bookings 1,537,988 Mill tourists Bookings (GTV) 4 other major Visitors from 2 leading op
Slide 30: Significant Uplift in NZ Activity
Significant Uplift 500 Sharp increase in BRs from new fleet 70 Booked Days Increasing Significantly in NZ Activity 449 For personal use only 60 400 MW / SaC Finalised Restriction announcement 50 300 267 40 200 30 Highlights; 184 100 129 20 ● Booking request volumes are significantly increasing since
Slide 31: Aussies are keen to cross the ditch
Aussies are keen to cross For personal use only the ditch Intended timing of next trip to NZ Intended type of trip to NZ The intention of Aussies to visit New % those likely to certain to visit % those likely to certain to visit Zealand in the next two years is increasing. 41% of recipients are now
Slide 32: 6. Summary & Appendix
For personal use only 6. Summary & Appendix Camplify AU | NZ | UK | ES April 2021
Slide 33: Summary
Summary Dominant position in Australia with >8000 of the 740,000 vans (<1%) with 80% of For personal use only customers last year were new a n d of the 25% returning this has doubled Capital light model, scalable business with global market entry including in UK, NZ and Spain in another language whi
Slide 34: Key risks
Key risks Platform risks As the Company operates a two-sided platform, the Company’s future growth and profitability is dependent on that platform being vibrant and active. The Company’s business relies on both Hirers utilising the platform and on Owners listing RV’s on the platform. The growth of t
Slide 35: Key risks (cont'd)
Key risks Suppliers The Company’s business utilises third party suppliers, including companies which offer insurance and roadside assistance services. There is a risk that suppliers may become unable or unwilling to do business with the Company, or to renew contracts with the Company once they expir
Slide 36: Camplify
For personal use only Camplify AU | NZ | UK | ES April 2021
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