Slide 1: 2026 Q1 Sales
2026 Q1 SALES APRIL 28TH, 2026
Slide 2: Disclaimer
DISCLAIMER Certain information contained in this presentation includes projections and forecasts. These projections and forecasts are based on SMCP management's current views and assumptions. Such forward-looking statements are not guarantees of future performance of the Group. Actual results or per
Slide 3: Isabelle Guichot, CEO
ISABELLE GUICHOT CEO 2026 Q1 SALES PUBLICATION 3
Slide 4: Resilient Q1 sales despite a challenging global environment
RESILIENT Q1 SALES DESPITE A CHALLENGING GLOBAL ENVIRONMENT Q1 SALES MAINLY DRIVEN BY AMERICA AND EMEA • Positive organic trend in America, EMEA and APAC €287M OF SALES • France sales impacted by several factors including challenging macro economic context, -0.8% ORGANIC network contraction and high
Slide 5: Q1 sales driven by retail's partners activity
Q1 SALES DRIVEN BY RETAIL’S PARTNERS ACTIVITY in M€ LFL -0.9% 4,6 -0,7 -6,4 * -6,8 297 294 287 Organic -0.8% 2025 Q1 Comparable Network Evolution Wholesale 2026 Q1 excl FX FX impact 2026 Q1 Contribution -0.2% -2.2% +1.5% -2.4% to growth * Mostly Saks and BHV-SGM impacts 2026 Q1 SALES PUBLICATION 5
Slide 6: Performance mainly driven by America and EMEA; encouraging quarter in APAC
PERFORMANCE MAINLY DRIVEN BY AMERICA AND EMEA; ENCOURAGING QUARTER IN APAC 2026 Q1 SALES ORGANIC GROWTH BY REGION -13% +5% +12% +3% France EMEA America APAC SALES BREAKDOWN By region By Brand By channel Other APAC brands Wholesale 18% 11% 13% France Sandro 31% 50% America 15% Maje Retail 39% 87% EME
Slide 7: Brand desirability – Lunar New Year
BRAND DESIRABILITY – LUNAR NEW YEAR 2026 Q1 SALES PUBLICATION 7
Slide 8: Brand desirability – Ramadan capsule
BRAND DESIRABILITY – RAMADAN CAPSULE 2026 Q1 SALES PUBLICATION 8
Slide 9: Brand desirability – Sandro FW26 collection presentation
BRAND DESIRABILITY – SANDRO FW26 COLLECTION PRESENTATION Opéra Comique, Paris 2026 Q1 SALES PUBLICATION 9
Slide 10: Brand desirability – Maje FW26 collection presentation
BRAND DESIRABILITY – MAJE FW26 COLLECTION PRESENTATION Studio 02, Paris 2026 Q1 SALES PUBLICATION 10
Slide 11: Brand desirability – Claudie Pierlot and Fursac collection's animation
BRAND DESIRABILITY – CLAUDIE PIERLOT AND FURSAC COLLECTION’S ANIMATION Claudie FW26 collection presentation Fursac KOL Pierre Lotin Lucas Drag 2026 Q1 SALES PUBLICATION 11
Slide 12: Q1 partners openings
Q1 PARTNERS OPENINGS Santiago, Chile Bangkok, Thailand 2026 Q1 SALES PUBLICATION 12
Slide 13: Patricia Huyghues Despointes, CFO
PATRICIA HUYGHUES DESPOINTES CFO 2026 Q1 SALES PUBLICATION 13
Slide 14: Solid performance in EMEA offset by decline in France
SOLID PERFORMANCE IN EMEA OFFSET BY DECLINE IN FRANCE • Q1 2026 sales down by -13.0% vs last year in a challenging macroeconomic environment and on Q1 sales a high basis of comparison • Revenue impacted by weak consumer demand, especially in provincial stores, and by a negative perimeter effect (clo
Slide 15: Continued momentum in America and return to growth in APAC
CONTINUED MOMENTUM IN AMERICA AND RETURN TO GROWTH IN APAC Q1 sales • Q1 2026 sales up +11.7% vs last year thanks to good momentum for both Sandro and Maje • Sales growth in the US and Canada driven by like-for-like performance in both B&M and Organic +2% +12% digital channels AMERICA • Full-price s
Slide 16: Conclusion
CONCLUSION Q1 2026 Resilient sales despite a complex and volatile macroeconomic & geopolitical environment o Contrasted regional trends, with solid momentum in America and EMEA, return to growth in APAC and an atypical quarter in France linked to various factors o Network optimization largely comple
Slide 17: 2026 Q1 Sales
2026 Q1 SALES APRIL 28TH, 2026
Slide 18: Appendix
APPENDIX 2026 Q1 SALES PUBLICATION 18
Slide 19: Financial agenda
FINANCIAL AGENDA Next financial publication JUNE 11TH, 2026 JULY 28TH, 2026 OCTOBER 22ND, 2026 Annual Shareholders 2026 HY Results 2026 Q3 Sales meeting 2026 Q1 SALES PUBLICATION
Slide 20: Quarterly net sales by region and by brand
QUARTERLY NET SALES BY REGION AND BY BRAND In €m Q1-25 Q1-26 Reported % Organic % France 102,1 88,8 -13,0% -13,0% EMEA 98,0 102,6 +4,7% +4,9% America 43,9 44,4 +1,3% +11,7% APAC 52,7 51,3 -2,6% +2,6% Total 296,6 287,2 -3,2% -0,8% Sandro 147,5 141,6 -4,0% -1,4% Maje 110,7 113,0 +2,1% +5,0% Other bran
Slide 21: Breakdown of POS
BREAKDOWN OF POS Directly operated stores Var Q1 26 vs Var Q1 26 vs Number of DOS Q1-25 2025 Q1-26 FY 25 Q1 25 By region France 464 424 423 -1 -41 EMEA 387 396 394 -2 +7 America 162 168 160 -8 -2 APAC 245 239 226 -13 -19 By brand Sandro 550 539 528 -11 -22 Maje 454 453 441 -12 -13 Claudie Pierlot 17