Slide 1: Kaya Limited
Kaya Limited February 10, 2022 To, BSE Limited National Stock Exchange of India Limited Market Operations Department, 'Exchange Plaza', 5th Floor, 1st Floor, Phiroze Jeejeebhoy Towers, Plot No. C/1, G Block, Dalal Street, Bandra Kurla Complex, Mumbai – 400001 Bandra(E), Mumbai 400051 BSE Scrip Code:
Slide 2: Q3 FY22 Investor Presentation
Q3 FY22 Investor Presentation
Slide 3: Disclaimer
This investor presentation has been prepared by Kaya Limited (“Kaya”) and does not constitute a prospectus or placement memorandum or an offer to acquire any securities. This presentation or any other documentation or information (or any part thereof) delivered or supplied should not be deemed to co
Slide 4: Table of Contents
Table of Contents 1 2 3 About Us Digital Campaigns Financial Overview & New Initiatives 3
Slide 5: About Us
About Us Company at a Glance 4
Slide 6: Company at a Glance
Innovative, Technology Forward 100+ Dermatologists, State of Art Pioneering Skin Care Brand Technology, Customized Solutions • Incorporated in 2003, Kaya is a pioneer • Services and products designed and in speciality skin & hair care. Kaya is a formulated by in-house dermatologists at unique blend
Slide 7: Our Presence - India
Our Presence - India 16 Indian States 22 Cities 72 Clinics 6
Slide 8: Our Presence – Middle East
Our Presence – Middle East 23 Clinics 3 Countries 9 Cities 7
Slide 9: Aesthetic dermatologists world class services
Aesthetic dermatologists world class services | 18+ years of beauty expertise Anti-Ageing Acne & Scars Brightening & Laser Hair Reduction Treatments Treatment Pigmentation • USFDA approved • Dermal Fillers • Chemical Peels, • Insta Clarity Laser advance Laser • Skin Rejuvenation • Acne-Scar removal
Slide 10: Curated super efficacious products
100+Dermat Curated super efficacious products | 65+ strong mix 9
Slide 11: WHO certified 60+ safety measures in all clinics
Strictly adhering WHO certified 60+ safety measures in all clinics 10
Slide 12: Digital Campaigns & New Initiatives
Digital Campaigns & New Initiatives 11
Slide 13: Kaya Smiles Loyalty Program – Fresh Initiatives
Kaya Smiles Loyalty Program – Fresh Initiatives New Cohort targeting & Catchment Marketing DELHI KOLKATA MUMBAI BANGALORE 12
Slide 14: Kaya Rebrand #BeautifulisYou
Well Received and Appreciated Kaya Rebrand #BeautifulisYou Purpose Driven | Millennial Inspired| Yet steeped in legacy 13
Slide 15: Young Audience (18–35-year-olds)
Visual Narrative inspired by GenZs and Millenials Young Audience (18– 35-year-olds) reach grew New Creative from 69% Route: Minimalism (during Pre- covid period) to 83% in Q3 22 Festive Marketing Campaigns Topical Content Services like Laser Hair Reduction which caters prominently to young audience
Slide 16: LHR – Combating rising trend of home laser services
LHR – Combating the rising trend of home laser services by leveraging our Dermats | Young customers’ testimonials highlighted to drive relevance among GenZs and Millennials 15
Slide 17: Cool Sculpt Launch in mid-Dec
Cool Sculpt Launch in mid-Dec Kaya enters the Body Sculpting category with the launch of Cool Sculpt in North India 16
Slide 18: Dermat Speak on Social Trending Topics
Dermat Speak on Social Trending Topics based on the most searched queries on Google by audience between 18-30 years 17
Slide 19: New Product Launches Crafted by Kaya Dermats
State of Art New Product Launches : Crafted by Kaya Dermats AHA BHA Range Super Hydrator Retinoboost Serum 18
Slide 20: Awards won by Kaya India
Awards won by Kaya India IMAGES Most Admired Retailer: MAPIC India Most Admired Specialty Marketing Promotions- Beauty Retailer Of The Year- Beauty & Wellness Kaya Safe campaign Kaya Smiles program 19
Slide 21: Build new Verticals of Body & Plastic Surgery in KME
Enhance & Build new Verticals of Body & Plastic Surgery in KME Body Solutions grew by 1.9x Plastic Surgery increased by 2.9x in Q3 FY22 over Q3FY21 20
Slide 22: Festive Campaigns to increase Client Flow
Festive Campaigns to increase Client Flow – Season of Surprises, Diwali and National Day • New client count was at 99% of Pre-Covid avg in Q3 FY22 • Ticket size grew by 1% over Q3 FY21 and 4% over Q2 FY22 • Lead to Appt also improved from an average of 59% in Q3 FY21 to 64% in Q3 FY22 21
Slide 23: Skin & Hair Launches across KME
Skin & Hair Launches across KME – contributing to 11% of Total Business Micro Needling Solutions NGF Hair Therapy Fountain of Youth Rejuvenation Services Launches focused on Skin Rejuvenation & Hair Solutions V Carbon, SPN6, and P2G were among the new debuts in the Skin vertical in early December'21
Slide 24: Q3 Financials
Q3 Financials 23
Slide 25: Highlights – Q3
Highlights – Q3 Kaya India Clinics KME Count ATS (in Rs.) Count ATS (in AED) 14,270 40,000 15,000 1,900 1,930 11,377 13,000 14,000 1,856 11,000 30,000 9,000 1,830 34,509 7,000 20,000 31,627 12,000 13,941 5,000 12,505 3,000 10,000 1,000 10,000 1,730 Q3 FY 21 Q3 FY 22 Q3 FY 21 Q3 FY 22 Collection in
Slide 26: Kaya Group Highlights
Kaya Group Highlights Collection (INR Crs) Net Revenue (INR Crs) • Collection in Q3 FY 22 was at 90% of Q3 FY 20 (pre- 110.0 110.0 covid), and it grew by 9% in over Q3 FY 21 101.3 90.8 87.9 100.0 90.0 93.1 • Net Revenue in Q3 FY 22 was at 87% of Q3 FY 20 90.0 70.0 (pre-covid), and it grew by 3% in o
Slide 27: Kaya India Highlights
Kaya India Highlights Collection (INR Crs) Net Revenue (INR Crs) • Service Business in Kaya in Q3 FY 22 grew by 11% 60.0 50.0 over Q3 FY 20 (pre-covid) on SSG basis, and grew 52.9 44.9 45.0 41.1 by 37% over Q3 FY 21 on SSG basis 50.0 40.0 41.0 40.0 35.0 • Hair free grew by 37%, Anti ageing grew by 1
Slide 28: Kaya Middle East Highlights
Kaya Middle East Highlights • In Middle East, in Q3 FY 22 collections at 89% of Collection (INR Crs) Net Revenue (INR Crs) pre-covid level, declined by 7% in Q3 FY 22 as 50.0 48.1 47.1 compared to Q3 FY 21. Segments like Body Solutions grew by 1.9x, Plastic Surgery by 2.9x 60.0 52.1 48.4 40.0 over Q
Slide 29: Financial Highlights: Q3 FY22
Financial Highlights : Q3 FY 22 Kaya India Kaya Middle East Kaya Group Collection grew by 9% over LY Particulars (INR crs) Q3 Q3 Q3 FY22 Gr % Q3 FY22 Q3 FY21 Gr % Q3 FY22 Gr % FY21 FY21 Net Revenue grew by 3% over LY Collection 52.9 41.0 29% 48.4 52.1 -7% 101.3 93.1 9% EBITDA margin is 13% of NR as
Slide 30: Financial Highlights: YTD Dec 21
Financial Highlights : YTD Dec 21 Kaya India Kaya Middle East Kaya Group Collection grew by 34% over LY Particulars (INR crs) YTD Dec YTD Dec YTD Dec YTD Dec YTD Dec YTD Dec Gr % Gr % Gr % 21 20 21 20 21 20 Net Revenue grew by 29% over LY Collection 115.2 76.3 51% 147.0 119.3 23% 262.2 195.6 34% EBI
Slide 31: Thank You
Thank You 30