Slide 1: An Introduction to Viggle
An Introduction to Viggle May 2013
Slide 2: Forward-looking statements
In addition to historical information, this presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are those that predict or describe
Slide 3: Viggle: the Indispensable Companion App for TV
Viggle: the Indispensable Companion App for TV Viggle: the Indispensable Companion App for TV Discover New Shows Play Along , Socialize , & Earn Points While Watching Get Rewarded
Slide 4: How Viggle Works
How Viggle Works How Viggle Works Check In Tap the app to check-in using our ACR technology and start earning points Play Along Interact Chat with Friends Use your Points Get bonus points for playing trivia games and fantasy sports Learn more about the show you are watching with Facebook, Twitter, o
Slide 5: How to Earn Points
How to Earn Points How to Earn Points Video Ads Users can earn points in five different ways 1 point per minute while checked in to any show Bonuses for watching promoted shows Points for playing trivia games and fantasy sports, based on how well you play Extra points for watching a series of shows
Slide 6: Viggle at a Glance
Viggle at a Glance Viggle at a Glance 2.6 MM registered users (1) 8.4 days active per active member per month (2) 56 minutes per user session (3) 228 MM TV program check-ins (4) 1.7 MM rewards redeemed (4) min Notes: (1) Represents net number of users who have registered for our app, less deactivate
Slide 7: Advertiser Value Proposition
Advertiser Value Proposition Advertiser Value Proposition Targeted Impressions Action Notes: (1) Calculated using data reported from ADTECH, our ad serving provider, this is calculated as the number of completed ad engagements (e.g. a video view) divided by the total number of ad impressions the use
Slide 8: The Second Screen can Complement TV Content
The Second Screen can Complement TV Content Second screen applications can counteract the distraction of a mobile device, and use it to enhance the TV viewing experience The Second Screen can Complement TV Content Trivia Gaming Commercial Recall Social
Slide 9: It can also Enhance TV Advertisements
It can also Enhance TV Advertisements 32% of users who watched the Golden Globes with Viggle checked into a Target commercial during the Golden Globe Awards on January 13 th It can also Enhance TV Advertisements In addition, 8% of users who checked-in to the commercial clicked through to the Target
Slide 10: Our Advertisers
Our Advertisers Our Advertisers We have run successful campaigns with over 50 brand advertisers
Slide 11: TV Network Value Proposition
TV Network Value Proposition Drive and measure viewership of series & season premieres • Video promos • Reminders • Incentivized tune-ins • Audio verified check-ins TV Network Value Proposition Deliver synchronized experiences to enhance live viewing • Polls & trivia • Fantasy sports • Network-provi
Slide 12: TV Network Case Study: The Bible
TV Network Case Study: The Bible TV Network Case Study: The Bible • Incentivized tune-ins with bonus points for audio-verified check-ins • Polls and trivia synchronized to what was happening on TV during live airings • Streak bonus for sustained viewership throughout the season The Bible Promotion
Slide 13: Ellen Partnership
Ellen Partnership Ellen Partnership • Ellen + Viggle are partnering during May sweeps to award $100K to five Viggle users in month long Watch & Win contest • Each week, someone will be on stage receiving a $20k check from Viggle. • In addition to Ellen's on-air mentions, other promotional channels i
Slide 14: Retailer Value Proposition
Retailer Value Proposition Database Marketing Reach over 2MM registered users with targeted email messaging Retailer Value Proposition Real-time Rewards Target coupons and offers to active Viggle users based on demographics and the shows they watch Retail Catalog Leverage placement in the retail cat
Slide 15: Retailer Value: Enhanced Rewards Catalog
Retailer Value: Enhanced Rewards Catalog Access Deals Cool New Stuff Retailer Value: Enhanced Rewards Catalog Over 180 new deals to choose from, 50 will go live at the launch of new Rewards and we receive new offers every day! New merchandise to be added alongside the Kindle Fire HD and Viggle Merch
Slide 16: Partnering for Scale
Partnering for Scale Partnering for Scale Additional Relationships
Slide 17: Financial Summary
Financial Summary
Slide 18: Registered user growth by month
New Registrations Registered Users Registered user growth by month Registered user growth by month
Slide 19: Active user growth by month
Monthly Active Users Average Daily Active Users Active user growth by month Active user growth by month
Slide 20: User Engagement by month
User Engagement by month Check-ins Points Earned & Redeemed User Engagement by month
Slide 21: Advertiser Growth
Advertiser Growth 5 1 4 1 4 1 4 Advertiser Growth F2012-2013 Booked Revenue by Advertiser Category No. of Advertisers by Level of F2012-13 Booked Revenue Notes: * “Other”includes the following six categories: Internet Services, Auto, Alcohol, Travel, Entertainment, Consumer Electronics Repeat Advert
Slide 22: Makes TV more rewarding for Viewers
• Makes TV more rewarding for Viewers • Delivers completed video views against a targeted and verified TV audience for Brands • Drives discovery, tune-in, engagement and loyalty for TV Networks • Drives store traffic and increased basket size for Retailers 2.6 MM registered users and growing
Slide 23: Thank You
Thank You