Slide 1: Results Presentation H1 2015
Title Slide moveable items test making brands famous Results Presenta4on | H1 2015
Slide 2: Our Business
Title and full pic Layout By John Kearon OUR BUSINESS Chief Juicer We do everything and anything, and we do mean ANYTHING to promote 5-‐Star MarkeCng that brings joy to our clients’ customers and fame and profitable growth to brands who achieve it. Most decisions are quick intui4ve emo4onal (System-
Slide 3: Summary
Title and Text SUMMARY S H1 2015 revenue grew modestly as we transi4oned Juice Gen to Brand Strategy S One-‐off costs reduced opera4ng profit by 24% S Core System 1 quan4ta4ve services con4nued to grow well S Zero debt and strong cash posi4on S Evalua4ng investment opportuni4es to enhance growth
Slide 4: Financial Results | Group
Two Content Layout FINANCIAL RESULTS | GROUP Revenue (£m) S Revenue up 4% 30 H2 25 S Overhead costs up 12% H1 20 ● Includes £0.32m one-‐off costs for new office and aborted 15 acquisi4on 10 5 ● Underlying overheads (before one-‐off costs) up 8% 0 2008 2009 2010 2011 2012 2013 2014 2015 S Opera4ng p
Slide 5: Financial Results | Segments
Title Only Layout FINANCIAL RESULTS | SEGMENTS Revenue – H1 2015 Juicy Twist Total Juicy vs Twist Twist 15% Quan4ta4ve research £8.55m £1.77m £10.32m Juice Genera4on £0.89m -‐ £0.89m Behaviour Change Unit £0.40m -‐ £0.40m Juicy Total £9.84m £1.77m £11.61m 85% Behaviour Change Growth – year on year
Slide 6: Financial Results | Geography
Title Only Layout FINANCIAL RESULTS | GEOGRAPHY Region Gross profit OperaCng profit Gross profit Brazil Asia UK £2.92m -‐ 9% £1.81m -‐ 21% UK Con4nental US £3.42m + 15% £1.81m + 14% Europe Con4nental Europe £1.62m + 23% £0.86m + 93% US China | Singapore £0.63m + 21% £0.24m + 16% India £0.05m -‐ 69%
Slide 7: Financial Results Cash Flow
Two Content Layout FINANCIAL RESULTS CASH FLOW H1 2015 H1 2014 Opera4ng cash flow £1.27m £0.59m S Consistent cash flow Tax paid £(0.48)m £(0.65)m ● Main difference year-‐on-‐year is staff bonus ● Large 2013 bonus paid in 2014 Capex £(0.23)m £(0.09)m ● Smaller 2014 bonus paid in 2015 Cash flow before fi
Slide 8: Outlook
Title and Text OUTLOOK S Con4nued modest growth with upside poten4al S Con4nued strong cash flow S Limited downside risk S Differen4ated posi4oning which is difficult to replicate S Well posi4oned for long term sustainable and profitable growth S Evalua4ng investment opportuni4es to enhance growth
Slide 9: Appendix | History
Three Content Layout APPENDIX | HISTORY 2000 2005 2010 to to to 2004 2009 2014 Founded company in 2000 – innova4ve Floated on AIM in 2006 Developed behavioural model online market research Developed Predic4ve Markets and Established Behaviour Change Developed MindReader and FaceTrace ComMo4on consul
Slide 10: Appendix | Fact Sheet
Title and Text APPENDIX | FACT SHEET S 13 offices in 11 countries UK (two), Switzerland, France, Germany, Holland, US (three), Brazil, Singapore, China, India S 152 employees (average headcount) in 2014 Up 10% over 2013 S 955 projects delivered in 2014, average revenue per project £26,000 892 proje
Slide 11: Appendix | Our Research Approach
Two Content Layout APPENDIX | OUR RESEARCH APPROACH S We are unreliable witnesses to our own behaviour… ©BrainJuicer® 11
Slide 12: Appendix | Our Research Approach
Two Content Layout APPENDIX | OUR RESEARCH APPROACH S Because we think much less than we think … S We are first and foremost emo4onal creatures, not thinking brains! ©BrainJuicer® 12
Slide 13: Appendix | Our Research Approach
Two Content Layout APPENDIX | OUR RESEARCH APPROACH S Our methodology is based on the latest developments in behaviour economics and design thinking. We uncover the underlying System 1 / emo4onal responses that maxer. S Research has historically S Despite behaviour centered around asking science
Slide 14: Appendix | Our Research Approach
Title Only Layout APPENDIX | OUR RESEARCH APPROACH System 2 System 1 How we think that we How we really feel think most of the 4me: most of the 4me: Logical IntuiAve Slow Fast Rule Based EmoAonal Tiring Effortless Considered AutomaAc ©BrainJuicer® 14
Slide 15: Appendix | Research Approach
Title and Text APPENDIX | OUR RESEARCH APPROACH S Truth is subjec4ve and completely connected to context. Perspec4ve is everything. ©BrainJuicer® 15
Slide 16: Appendix | Our System 1 Operating System
Title Only Layout APPENDIX | OUR SYSTEM 1 OPERATING SYSTEM Implicit Brand Predictive In-market Planning Markets Pack Testing Ad Testing Tracking MarkeAng ConsulAng NPD Pack & PromoAon AdverAsing Performance → Brand → → Brand → Brand → Brand → → Brand X X X X X Brand Planning Mix Prepara4on In-‐mark
Slide 17: For marketing with real precision
FULL pic Layout For markeCng with real precision | You have to comprehend decision | How we decide is the hidden key | To understanding you and me ©BrainJuicer® 17