Slide 1: Our Business Is All About Emotional Connections
Our Business Is All About Emotional Connections June 2022 Ticker: LVWD
Slide 2: Safe Harbor
Safe Harbor This presentation may contain forward-looking information concerning LiveWorld plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld’s current or future financial performance including but not limited to lists of clients,
Slide 3: Welcome
Welcome Peter Friedman David Houston Founder, Chief Financial Officer Chairman, & CEO 3 Confidential
Slide 4: Overview
Confidential © LiveWorld
Slide 5: LiveWorld's Business
LiveWorld’s Business We are a digital agency specializing in social media and technology solutions • Focusing on emotional connections that build brand-customer relationships • For the purpose of meeting objectives in: Marketing Customer Healthcare Support Outcomes 5 Confidential
Slide 6: Long-term Valued Relationships
Long-term Valued Relationships Years 14 11 11 7 7 11 6 5 2022 55 70 brands across 20 clients 4 6 6 Confidential
Slide 7: Business Model
Business Model High-value, high margin solutions • Annuity • Strategic • Competitively priced Vertical market focus for leverage • Currently: Healthcare (88% of revenue) • Opportunity: Expand further into hospitals • Later: Additional segments and verticals 7 7
Slide 8: Financials: Key Points
Financials: Key Points Ticker Share Price LiveWorld LVWD $0.14 - $0.17 SEC 15c2-11 We are compliant and freely tradable 2019 2020 2021 Revenue Net Income/(Loss) Cash Debt 8 Confidential
Slide 9: Leadership Team
Leadership Team PETER FRIEDMAN DAVID HOUSTON MARTIN BISHOP ANU SHAH MATTHEW HAMMER JASON LIEBOWITZ Founder, CFO VP, Client Services VP, Software VP, Marketing VP, Sales Chairman & CEO DAWN LACALLADE RISHI KADIWAR DANNY FLAMBERG JENA DENGROVE UMAR SIDDIQUI, MD Chief Social Strategist, VP, Strategy -
Slide 10: Business Solutions
Business Solutions Confidential
Slide 11: Emotional Connections
Emotional Connections Connections Conversations Relationships Behavior Change 11 Confidential
Slide 12: Integrated Model Creates More Value
Integrated Model Creates More Value Creating emotional connections to drive behavior change Three elements of our solution • Creative • Moderation • Technology Emotional Connections 12 Confidential
Slide 13: Integrated Model Creates More Value: Creative
Integrated Model Creates More Value Creating emotional connections to drive behavior change Creative • Inspires and taps into audience mindsets • Frames the emotional connection for moderation and technology Emotional Connections 13 Confidential
Slide 14: Integrated Model Creates More Value: Moderation
Integrated Model Creates More Value Creating emotional connections to drive behavior change Moderation • Activates human interactions to bring emotional connections alive • Stimulates user content and ideas for creative • Provides insight to inform creative, strategy, Emotional and technology Connec
Slide 15: How LiveWorld Moderation Works
How LiveWorld Moderation Works 15 Confidential
Slide 16: Adverse Events Moderation = Must Have For Pharma
Adverse Events Moderation = Must Have For Pharma June 07, 2022 [Code of Federal Regulation] [Title 21, Volume 7] [CITE: 21CFR600.80] The FDA can quickly TITLE 21—FOOD AND DRUGS shut down a multi-billion CHAPTER I—FOOD AND DRUG ADMINISTRATION DEPARTMENT OF HEALTH AND HUMAN SERVICES $ pharma product S
Slide 17: Integrated Model Creates More Value: Technology
Integrated Model Creates More Value Creating emotional connections to drive behavior change Technology • Enriches emotional connections • Scales customer experiences • Generates customer and market data for creative and moderation Emotional Connections 17 Confidential
Slide 18: How Our Technology Works: Conversation Engagement Platform
How Our Technology Works: Conversation Engagement Platform • Scales moderation • Automates front end of process • Enables live agents to go faster • Enables higher quality 18 Confidential
Slide 19: How Our Technology Works: Bots & Apps
How Our Technology Works: Bots & Apps Interactive experiences 19 Confidential
Slide 20: How Our Technology Works: Platform Approach
How Our Technology Works: Platform Approach Software: Build once and reuse/tailor across clients 20 Confidential
Slide 21: Integrated Model: Breadth and Depth
Integrated Solutions Model: Breadth Depth and Depth Creative Moderation Technology Research & Analytics Listening & content review Conversational Strategy & Process management platform Adverse events management Creative Concepting Bots & Apps Response & Engagement Campaign Planning Websites Customer
Slide 22: Integrated Model Creates More Value
Integrated Model Creates More Value Each enhances and drives demand for the others, increasing revenue per contract • Differentiates via disruptive creative • Attracts new business via awards, WOM Integrated • Flex workforce annuity revenue stream Value • Regulatory must-have for pharma • SaaS annui
Slide 23: 25+ Years Building Emotional Connections
25+ Years Building Emotional Connections LiveWorld: Strategy, Moderation, Technology 23 Confidential
Slide 24: 25+ Years Building Emotional Connections
25+ Years Building Emotional Connections LiveWorld: Strategy, Moderation, Technology 24 Confidential
Slide 25: 25+ Years Building Emotional Connections
25+ Years Building Emotional Connections LiveWorld: Strategy, Moderation, Technology 25 Confidential
Slide 26: 25+ Years Building Emotional Connections
25+ Years Building Emotional Connections How real curves can grow your brand LiveWorld: Strategy, Moderation, Technology 26 Confidential
Slide 27: 25+ Years Building Emotional Connections
25+ Years Building Emotional Connections LiveWorld: Moderation, Technology 27 Confidential
Slide 28: 25+ Years Building Emotional Connections
25+ Years Building Emotional Connections LiveWorld: Moderation, Technology 28 Confidential
Slide 29: 25+ Years Building Emotional Connections
25+ Years Building Emotional Connections LiveWorld: Strategy, Creative, Moderation, Technology 29 Confidential
Slide 30: 25+ Years Building Emotional Connections
25+ Years Building Emotional Connections LiveWorld: Strategy, Creative, Moderation, Technology 30 Confidential
Slide 31: 25+ Years Building Emotional Connections
25+ Years Building Emotional Connections LiveWorld: Strategy, Moderation, Curation 31 Confidential
Slide 32: 25+ Years Building Emotional Connections
25+ Years Building Emotional Connections LiveWorld: Creative, Moderation, Technology 32 Confidential
Slide 33: 25+ Years Building Emotional Connections
25+ Years Building Emotional Connections LiveWorld: Strategy, Creative Moderation, Technology 33 Confidential
Slide 34: How The Revenue Grows: $80K to $2 Million+ Per Client
How The Revenue Grows: $80K to $2 Million+ Per Client Referrals to other brands in company: 4 Successful programs expand: Emotional Connections 3 • More social properties, larger programs Drag along creative, moderation, tech: 2 Initial sell in: 1 • Small creative, moderation, or tech project • Agen
Slide 35: Market Opportunities
Market Opportunities Confidential
Slide 36: Healthcare Market Opportunity
Healthcare Market Opportunity 20% = $4.1 Trillion US Economy • 30 Pharma Co. Over $10B • 100 Pharma Co. Over $1B • 6,000 US Hospitals 36 Confidential
Slide 37: U.S. Healthcare Marketing Spend
U.S. Healthcare Marketing Spend Medical Devices $2.8 B Pharma $13.2 B Hospital $14 B Total Healthcare $30 Billion (Reuters) 37 37 Confidential
Slide 38: U.S. Healthcare Digital Ad Spend ($ Billions)
U.S. Healthcare Digital Ad Spend ($ Billions) $11.25 $9.53 $8.34 $7.23 $5.94 (Statista) 2017 2018 2019 2020 2021 38 Confidential
Slide 39: Healthcare is the third largest usage pattern in social media
Healthcare is the third largest usage pattern in social media 39 39 Confidential
Slide 40: COVID-19 conversations around disease states have increased
COVID-19 conversations around disease states have INCREASED 1,000% among healthcare Professionals (HCPs) & 81% 2,500% of physicians use social media in their practice among consumers, with (Reuters) both sharing the same types of content FiercePharma April 2020 40 Confidential
Slide 41: LiveWorld Enabling Healthcare Companies To Succeed
LiveWorld Enabling Healthcare Companies To Succeed 9 K+ Managing 300+ healthcare social healthcare moderation & media properties engagement hours per year 41 Confidential
Slide 42: Company Financials
Company Financials Confidential
Slide 43: LiveWorld Healthcare Revenue
LiveWorld Healthcare Revenue $8.8M $7.1M $5.8M 2019 2020 2021 43 43 Confidential
Slide 44: Revenue and Annuity Revenue Growth
Revenue and Annuity Revenue Growth 2019 2020 2021 Total Revenue Annual Growth Rate Total Annuity Revenue Annuity % of Total 44 Confidential
Slide 45: Annual P&L ('000s)
Annual P&L (‘000s) 2019 2020 2021 Revenue COGS Gross Margin Operating Expenses Operating Income Cash Confidential
Slide 46: Q1 P&L ('000s)
Q1 P&L (‘000s) Q1 2020 Q1 2021 Revenue COGS Gross Margin Operating Expenses Operating Income Cash Confidential
Slide 47: Balance Sheet
Balance Sheet Mar-22 Dec-21 Assets Cash AR Other Total Assets Liabilities Current Deferred Revenue Total Current Liabilities Owners Equity Total Liabilities and O/E 47 Confidential
Slide 48: Shareholder Base
Shareholder Base Peter Friedman Mike Gold (Chairman & CEO) (Board Member) Individual Individual Individual Starbucks WPP Other 48 Confidential
Slide 49: LiveWorld Valuation
LiveWorld Valuation Industry standard for LiveWorld LiveWorld using industry marketing agencies current $7.7M valuation standard for agencies • Average share price of $0.17 • 3x revenue: $0.66 share • Shares outstanding 45.6M • Does not factor in • Moderation annuity streams • Tech platform upside 4
Slide 50: Company and Shareholder Path to Liquidity
Company and Shareholder Path to Liquidity 1 2 3 4 Focus on healthcare Demonstrate Re-engage with Next steps when growth & investor appropriate Expand to digital agency profitability community • Look at OTC • Audit • SEC compliant • Acquisitions 2014 - 2021 2019 - 2021 2022 - 2023 Future 50 Confident
Slide 51: Investment Highlights
Investment Highlights • Strong client base: Primarily Fortune 100 • Long term client relationships • Proven business model • Providing key digital specialized marketing services • Recent track record of growth and profit • Growth opportunities • Primarily recurring revenues: Annuity streams and repe
Slide 52: IR@liveworld.com
IR@liveworld.com 52 Confidential