Slide 1: South Deep On-Site Vaccination Campaign
SOUTH DEEP ON-SITE VACCINATION CAMPAIGN GERRIT LOTZ VP People and Organisational Effectiveness 5 August 2021
Slide 2: 2020 Timeline
2020 TIMELINE 7 eS a as ee > WwW WwW ww , a wy wy wyv Preliminary information Return to work and self- Four categories of PCR ‘Ongoing messaging Phased retum of Retum to work for Appeal to avoid travel to and COVID-19 response || declaration protocols testing implemented and consistent with eased co
Slide 3: Consistent, transparent communication
Presentation title inserted here 3
Slide 4: Consistent, transparent communication
Consistent, transparent communication Presentation title inserted here 4
Slide 5: Vaccination survey results
Vaccination survey results Do you plan to take the vaccine when it becomes Do family members plan to take the vaccine available? when it becomes available? 32% 26% 24% 26% 25% 29% 74% 76% 71% 74% 75% 68% Survey 1 Survey 2 Survey 3 Survey 1 Survey 2 Survey 3 Yes No Yes No Summary • Three questions se
Slide 6: Preparation for on-site vaccination
Preparation for on-site vaccination Administration Communication perspective perspective Ndlovu • Brief Laboratories • Posters • Q&As On-mine resources • Schedule • Signage Buy-in from organised labour • Photo booth and stickers • Media releases 6
Slide 7: Build-up to vaccination week
Build-up to vaccination week EVDS registration consent Posters, on-site screens and social media 7
Slide 8: Build-up to vaccination week
Build-up to vaccination week Executive brief and WhatsApp Flyer 8
Slide 9: Vaccination week
Vaccination week At the vaccination site – pull-up banners 9
Slide 10: Vaccination week
Vaccination week At the vaccination site – photo booths and stickers • Employees encouraged to photograph themselves having received their vaccination • These photos were submitted to a central WhatsApp number for use in social media / on-site screens • Each vaccinated employee received a hard hat s
Slide 11: Vaccination profile
Vaccination profile Slump Intensive Vaccinated 3,122 employees Great start begins intervention and contractors - 73% of our 3500 workforce 3000 13% of employees not eligible at this time 2500 Around 79% of eligible 2000 employees and contractors vaccinated 1500 Highest throughput – 726 1000 vaccinat
Slide 12: One message, 3 messages over 3 days
Immediate action plan • Availability bias • Omission bias Remove Tap into • Confirmation bias barriers biases One message, 3 messages Visible multiple over 3 days leadership channels
Slide 13: Reality of COVID
Targeted messaging: Day 1 • WhatsApp, posters, on-site screens and social media Reality of COVID Wednesday, 16:00 13
Slide 14: Leadership accountability
Leadership accountability • Visible leadership on mine, in working places and at the vaccination sites • Strong union collaboration • Cascaded through supervisors 14
Slide 15: Tapping into FOMO
Targeted messaging: Day 2 • WhatsApp, posters, on-site screens and social media Tapping into FOMO Thursday, 06:00 15
Slide 16: If babies can be vaccinated…
Targeted messaging: Day 3 • WhatsApp, posters, on-site screens and social media If babies can be vaccinated… Friday, 06:00 WhatsApp, posters, on-site screens and social media 16
Slide 17: Targeted messaging: Day 3
Targeted messaging: Day 3 BRIEF TO THE PEOPLE OF SOUTH DEEP LET’S TALK ‘Our on-site vaccination privilege Os t Coronavirus) tier 2 430 Soewepermomere ee hin Bare 02998 900 Hem @ If you are still wondering about getting the vaccination, please consider the following: Getting vaccinated can mean the d
Slide 18: Media engagement
Media engagement Presentation title inserted here 18
Slide 19: In closing
In closing Presentation title inserted here 19
Slide 20: Way forward
Way forward We will bring Ndlovu Laboratories back for the 350 and rest of workforce that did not or could not vaccinate We will continue to pursue primary site registration We intend vaccinating families and community members Our aim is to achieve 100% of employees vaccinated 20