Slide 1: Coty Investors Call March 8th, 2021
Slide 2: Stabilize
STABILIZE BRAND EQUITY POSITIONING IN KEY TRENDS MEDIA ALLOCATION/INNOVATION IN-STORE EXECUTION 2
Slide 3: CoverGirl
a “COVERGIRL ——
Slide 4: Two Strong Trends in Cosmetics
TWO STRONG TRENDS IN COSMETICS CLEAN BEAUTY SKINIFICATION OF MAKEUP
Slide 5: Before
BEFORE lashblast FUSION VOLUME + LENGTH VOLUME + LONGUEUR mascara =I S > UL, ») -~ lashblast
Slide 6: Brown
875 BROWN COVERGIRL LASH BLAST FUSION MASCARA UPTO 10X VOLUME +LENGTH VOLUME+LENGTH ozs WATERPROOF WERY BLACK 6 COVERGIRL LASH BLAST VOLUME MASCARA urto 10X VOLUME 2019
Slide 7: Mascara
MASCARA COVERGIRL 860 VERY BLACK of LASH BLAST. i TRES NOIR VOLUME + LENGTH PLUS DE VOLUME ET LONGUEUR 810 BLACK BROWN BRUN-NOIR ur 10 susou'a VOLUME PLUS DE VOLUME COVERGIRL cS Bim 044FL0Z) = 2021
Slide 8: Media Allocation & Innovation
MEDIA ALLOCATION & INNOVATION COVERGIRL $ SELL-OUT MAGNIFICENT 8 REPRESENT ALL CLEAN ~ 70% OF THE BUSINESS OTHERS & PERFORMING IN LINE WITH THE MASS COLOR COSMETICS MAGNIFICENT LASH CATEGORY BLAST EYE EIGHT ENHANCER PERFECT STABLE COVERGIRL SHELF POINT TRUE SPACE IN SPRING 2021 AND OUTLAST BLEND LIK
Slide 9: Win on E-Commerce
E-COMMERCE WIN ON COTY MARKET SHARE CO-LOCATED UK WAREHOUSING 1ST TIME SPANISH LANGUAGE DOUBLED REDUCED DELIVERY LEAD TIME AMAZON MEDIA CAMPAIGN (2QFY21) FROM 7 DAYS TO 3 DAYS 70% NEW TO BRAND Source: Amazon data for U.S., U.K., and Germany 9
Slide 10: Broad-Based E-Commerce Growth
E-COMMERCE BROAD-BASED E-COMMERCE GROWTH AMERICAS EMEA Q2 E-COMMERCE NET REVENUES +51% +30% PENETRATION PENETRATION >10% >20% +40% PRESTIGE MASS PENETRATION +45% +20% 19% PENETRATION PENETRATION MID-20s HIGH SINGLE DIGITS Based on Coty Inc. And 3rd party data, includes contribution from Kylie 10
Slide 11: Partnering with Leading and Emerging E-Retailers
E-COMMERCE PARTNERING WITH LEADING AND EMERGING E-RETAILERS TODAY TOMORROW EUROPE NORTH AMERICA ASIA PACIFIC 11
Slide 12: Accelerating Skin Care in China
SANYA ACCELERATING SKIN CARE IN CHINA 12
Slide 13: Opportunities in China, Particularly for Gucci and Burberry
OPPORTUNITIES IN CHINA, PARTICULARLY FOR GUCCI AND BURBERRY CHINA LUXURY BEAUTY MARKET $14.5B (SIMILAR SIZE TO U.S. ONE), WITH COTY HOLDING MINOR MARKET SHARE FRAGRANCES SMALL ($1B) BUT RAPIDLY ACCELERATING IN USAGE AND GROWTH, WITH DEC. Q AT +45% AHEAD OF CATEGORY AT +37% BASED ON 3RD PARTY DATA, C
Slide 14: Already High-Door Productivity in China
CHINA ALREADY HIGH-DOOR PRODUCTIVITY IN CHINA SHANGHAI - IFC 222 SKUs 155 SKUs 613 SKUs Source: Beauté Research sell-out data, CY20 period 14
Slide 15: Gucci T-Mall Launch – A Key Opportunity
CHINA GUCCI T-MALL LAUNCH – A KEY OPPORTUNITY 15
Slide 16: Slide 16
Slide 17: Disclaimer
DISCLAIMER Forward-Looking Statements Certain statements in this presentation are forward-looking statements. These forward-looking statements reflect the Company's current views with respect to, among other things, the impact of COVID-19 and potential recovery scenarios, the Company’s comprehensive