Slide 1: Strategy Update
Strategy Update September 2022
Slide 2: Our Journey So Far
Our Journey So Far 2004 2005 2008 2013 2016 2020 Airport Cruise Sale Finder Pandemic means Rentals Motorhome Republic Search Republic Online Republic Cruise Sale Finder acquired by Webjet Is closed
Slide 3: Good Foundations - 2019
Good Foundations - 2019 TTV $324m Brand spend 3% Bookings 505k 266 People Revenue $32m Engagement +24% EBITDA $13m
Slide 4: The Opportunity
The Opportunity
Slide 5: Large Attractive Addressable Market
Large Attractive Addressable Market NZ Australia Canada USA UK Rental Market $1B $4B $5B $69B $13B Car Share* 3% 2% 0.2% <0.1% <0.1% RV Share* 18% 12% 3% 5% 4% *Management estimates based on available market data, 2019 Currency $NZ
Slide 6: Our Roadmap To Something Great...
Our Roadmap To Something Great...
Slide 7: We listened…
We listened… Analysis of company Employee interviews performance data Customer Survey Partner interviews Global Research Agencies Global Intelligence Scan
Slide 8: We learnt…
We learnt… PPC is a strength, but creates Most of our customers found Most customers have only We had limited brand equity transactional relationships us via search booked once Massive opportunity in key Highly rated for customer Strong supplier relationships Spread thin geographically markets & aff
Slide 9: Step One – A Singular Brand
Step One – A Singular Brand
Slide 10: The Brand Challenge Identified
The Brand Challenge Identified Online Republic Airport Rentals Motorhome Republic ▪ Corporate brand unknown ▪ Low brand awareness ▪ Low brand awareness ▪ Disconnected from Airport ▪ Low repeat purchase ▪ Hard to remember Rentals & Motorhome ▪ Brand name cannot be ▪ Low repeat purchase Republic owned
Slide 11: Single Brand Benefits
Single Brand Benefits Brings together our business, products & services for Marketing spend efficiency customers, partners and employees Lead generation & cross promotion SEO authority though shared content & links Scalable across markets, languages, and product verticals Increasing technology effic
Slide 12: So, in Oct 2021 we launched...
So, in Oct 2021 we launched...
Slide 13: Go Destin ent lll Deals NNN explore NN Vehicles ardisapeia' an Hs1p eR ep
Go Destin ent lll Deals NNN explore NN Vehicles ardisapeia' an Hs1p eR ep Search car rentals worldwide Pickup location Pickup date onatime Bas. Auckland Aiport international (AKL) N 0AM Q Search Cars Return corte some leeation driver aged 25:69 ling in Now Zealand Seen mer [avis ent
Slide 14: A Modern, User-Friendly Interface And Innovative New Features
A Modern, User-Friendly Interface And Innovative New Features New search results & advanced search filtering SEO landing page New search results page and alternative search widget Visual communication of key terms to Upgrade features to maximise TTV minimise customer pain points Log into manage book
Slide 15: Impactful Marketing
Impactful Marketing Exclusive deals and offers from Encouraging customers for our largest suppliers repeat bookings One destination for all your car and motorhome rental needs Amplifying our industry leading customer service Digital billboards to grow brand awareness
Slide 16: Signature User Experiences
Signature User Experiences Vehicle upsell Cancellation timeline
Slide 17: Signature User Experiences
Signature User Experiences Motorhome layout filtering Page load Itineraries Closed user group pricing
Slide 18: Signature User Experiences
Signature Experiences Signature User Experiences Categorisation of insurance Improved location Quiz to guide first-time Trip comparison experience on SERPs motorhome renters
Slide 19: Step Two – Building The Foundations
Step Two – Building The Foundations
Slide 20: Reshaping The Business
Reshaping The Business Customer lifetime value One brand with significant brand investment Automated, easy to scale Cross functional, agile, value streams World-class technology solutions Customer centric Building people capability in the business
Slide 21: Scalable Technology
kubernetes Microsoft te, aor yA Dynamics 365 ambit c9 Silverstripe ‘y Terraform |) PowerBl = AWS _ afterpay we HubSpt lt;snowflake @) amazon fh React Gosee
Slide 22: Scalable Technology
Scalable Technology Driving customer life-time value
Slide 23: Scalable Technology
Scalable Technology Enabling data & insight driven decision making
Slide 24: Scalable Technology
Scalable Technology Interactive omni-channel service experiences
Slide 25: Scalable Technology
Scalable Technology Leveraging demand for BNPL payment options
Slide 26: Our Strategic Priorities
Our Strategic Priorities Improve underlying business performance World class customer experience Thriving partner relationships Aligning the business to value drivers Building a growth culture
Slide 27: From Good to Great...
From Good to Great... Strong Foundations Huge Opportunity One Brand, One Website, One Business Leveraging World Leading Technology Reshaping & Refocusing The Business
Slide 28: Questions
Questions