Fluent, Inc. · NASDAQ:FLNT
Fluent — 22nd Annual Needham Growth Conference 2020
18 slides from Fluent's conference presentation, Jan 14, 2020
Slide 1: Fluent, Inc. at 22nd Annual Needham Growth Conference
Vv Fluent, Inc. (Nasdaq: FLNT) 22nd Annual Needham Growth Conference January 15, 2020
Slide 2: Forward-Looking Statements Safe Harbor
Forward-Looking Statements Safe Harbor This presentation contains “forwarc:looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements speak only as of the date hereof and are based on the Company's current plans and ex
Slide 3: Company Overview
Company Overview Leading digital performance marketplace, delivering measurable results to advertiser clients “ag 500+ clients across multiple industries ” ~190 Employees L::] 4 offices: NYC (HQ), Toronto, Boca Raton, Kansas City | | Founded in 2010 (NYC), founder led/ managed ‘S FLUENT NASDAQ: FLNT
Slide 4: Industry Leader in Data-Driven Digital Marketing Services
Industry Leader in Data-Driven Digital Marketing Services Aggregate & qualify consumers first-hand through fun, relevant & safe digital environments... AUDIENCE ADVERTISERS Re Qe Portfolio of 080 500+ clients in 2019 h ry promotional media brands Bivcas& aeereirnat + Financial Products & a ~900K dai
Slide 5: O&O Media Brands
O&O Media Brands Flash ly Rewards &S Smartwallet FindDreamJobs © Snatwallet DFinddreamrods Get rewarded 23 Stupid Simple Ways to in a flash. Make Extra Cash in 2019 tensor Ores Find new job listings work rom home 43201 Get Started PROMOTIONS CONTENT EMPLOYMENT ‘S FLUENT
Slide 6: Consumer Promotional Experience
Consumer Promotional Experience REGISTRATION SURVEYS OFFERS CRM so tenoyonseyur DISCOVER “ardtomaean one pause? loin 3.Deat © $100 VISA Gift Card Helping consumers earn, win & save. ‘S FLUENT 4
Slide 7: Vertically Diversified Client Base
= FLUENT Vertically Diversified Client Base HEALTH & WELLNESS STAFFING & RECRUITMENT MEDIA & ENTERTAINMENT = FINANCIAL PRODUCTS & SERVICES
Slide 8: Longer-Term Opportunity
Longer-Term Opportunity Full suite of data-driven, lifecycle marketing services 4 ie) ‘Acquisition {| |_| |# =a ; Vv Oo + f=-He] + hee . =~] ‘ - E Loyalty PERFORMANCE MARKETPLACE DATA & INSIGHTS SERVICES ‘S FLUENT
Slide 9: Revenue Profile
Revenue Profile Annual: ane = 2017 2018 (Smit) amp? Quarterly: ame changes ‘Fluent. ne. (om copes) ansns, ‘aequred ePacor onns, 1, O23, 04, OT 16” 16 16° 16 17,1717 a2 93 a4 a1 Q2 a3 a4 at 1818 18 (mil) | (1) The figures presented for 2016 represent the portion of revenue reported by ID|/Cogint attr
Slide 10: Media Margin
Media Margin") (mil) mil) Annual: Quarterly: $94.0 $300 $92.2 $250 $200 voen $150 2016 2017 2018 2019” Qi G2 O38 O4 QI Q2 Q3 Q4 OI Q2 O38 OF OI O2 a3 a4 16 16 16 16 17 17 17 17 18 18 18 18 19 19 19 199% (1) Forthe definition of Media Margin anda reconciliation tonet (loss) income from continuing ope
Slide 11: Adjusted EBITDA
Annual: $44.1 2017 2018 (1) Forthe definition of Adjusted EBITDA anda reconciliation tonet (loss) income from continuing operations ts most rectly comparable financial measurepresented in accordance with GAAP, see the Appendichereto, | Adjusted EBITDA” (mil) Quarterly: sto sro $100 380 $60 sao $20 Q
Slide 12: Balance Sheet Summary (as of 9/30/19)
Balance Sheet Summary (as of 9/30/19) Liabilities & SIH Equity @™) Cash $24.2 Current Liabilities excl. Debt $38.0 Other Current Assets 47.8 Current Portion LT Debt! 61 PP&E 3.0 Long-Term Debt, Net? 46.9 Goodwill & Intangibles 223.3 Other Long-Term Liabilities 10.2 Other Long-Term Assets 12.4 Shareh
Slide 13: Appendix
Appendix ‘ FLUENT
Slide 14: Non-GAAP Financial Measures
Non-GAAP Financial Measures We present non-GAAP measures, such as Media Margin, Adjusted EBITDA and ratios based on these financial measures, herein as supplemental measures of our financial and operating performance because our management believes that such information provides useful information t
Slide 15: Media Margin Reconciliation
Media Margin Reconciliation ee oo @ @ © 6 o @ @ w wy 2 @ @ ao Nee name fom comin agra) R27) B7HH) RAED (ast) seals suas Siete ssieesiote aris aes 2 ase aAne west pens nt vay tase acess gas es tases nike aera ae ee en ee. ‘General and administrate Product development Cn a Sales and marketing expenses
Slide 16: Media Margin Reconciliation (continued)
Media Margin Reconciliation (continued) Reconciliation of net (loss) income from continuing operations tomedia margin: Net (loss) reported by ID1/Cogint Net (loss) income fom discontinued operations? 955 Net (loss) income from continuing operations ($3817) Incometaxes 536) Non-cath loss on amendment
Slide 17: Adjusted EBITDA Reconciliation
Adjusted EBITDA Reconciliation a 2018 Ps fcovciniang option adios G2 Yt a @ ® Neon ecome tem coring gga) G27) (1075) (GRANT) (N170H SEH ROHS SAD STAD SI |SlaMSTSas nome aes ¢ er) Sonath on anaieno tos 1008 eres expense net zor 2s 2a mes gem | 2a sma | te er 8 Witecft of ongived assets 2628 2628 17 a
Slide 18: Fluent, Inc.
Fluent, Inc. Fluent, Inc. — Investor Relations www.investors.fluentco.com InvestorRelations@fluentco.com (917)310-2070