Publicis Groupe Sa · EURONEXT:PUB
Publicis Groupe Sa — Investor Day (January 2024)
30 slides from Publicis Groupe Sa's investor day presentation, Jan 25, 2024
Slide 1: After another record year Publicis unveils AI strategy
After another record year Publicis unveils AI strategy 25 January 2024
Slide 2: But first… A trading update to warm you up
2 But first… A trading update to warm you up
Slide 3: Legal disclaimer
Legal disclaimer 2023 numbers presented today are preliminary and non audited. Certain information contained in this document, other than historical information, may constitute forward- looking statements or unaudited financial forecasts. These forward-looking statements and forecasts are subject to
Slide 4: Another strong year in 2023
Another strong year in 2023 +6.3% FY +5.7% Q4 After 2 years at double-digits Strong finish to the year by an estimated 450bps(1) for FY & Q4 (1) based on consensus
Slide 5: Delivering above expectations in both FY'23 and Q4'23
Delivering above expectations in both FY’23 and Q4’23 Go-to-market in Media A balanced revenue mix 1/3 of revenue 1/3 of revenue 1/3 of revenue Media Data & Tech Creative +6.3% FY’23 Strongly accretive Very solid Very resilient Organic growth Market share gains Different dynamics between despite ant
Slide 6: Very solid organic performance in key geographies
Very solid organic performance in key geographies U.S. Europe Asia-Pacific FY +5.0% FY +10.3% FY +2.9% Q4 +6.1% Q4 +4.3% Q4 +4.0% in Asia despite after 2 years at +10% after 2022 above +10% macro conditions in China in Q4 Q4 at with China thanks to new business ramp up on tough comparable returning
Slide 7: A strong and sustainable performance over the years
A strong and sustainable performance over the years U.S. Europe Asia-Pacific +24% +18% +13% FY Organic FY Organic FY Organic vs. 2019 vs. 2019 vs. 2019 Groupe Organic Growth since 2019 +33% +29% FY Organic FY Organic vs. 2019 vs. 2019
Slide 8: Back to AI
Back to AI
Slide 9: AI at Publicis wasn't born with ChatGPT
9 1 at Publicis wasn’t born with
Slide 10: We started early
10 We started early: “AI is the most transformative technology of our time, but its real power lies in how it can be applied to amplify human ingenuity. That’s the beauty of Marcel and what makes our collaboration with Publicis so seamless and natural.” Satya Nadella CEO of Microsoft
Slide 11: And took it seriously
And took it seriously Data Optimisation Audience Creation Content Personalisation People Management
Slide 12: We have a model to differentiate even further
We havea > model to even further
Slide 13: Indispensable partner in our clients' transformation
Indispensable partner in our From To Holding Company Platform Company
Slide 14: Outperforming our industry
Outperforming our industry 2023 2023 margin 4Y CAGR +6.3% 18% +4.7% #1 in New Business organic growth expected vs +2.2% * *average top 4 competitors IPG, Omnicom, WPP & Dentsu
Slide 15: Proprietary data, single platform, engineers and data analysts
Proprietary data A single platform structure 45 000 engineers / data analysts
Slide 16: We are shifting to an intelligence-led company
3 We are shifting to an company
Slide 17: An Intelligent System
An Intelligent System connects the knowledge of the enterprise to the individual – to Intelligent operate at the speed of AI. System
Slide 18: Data assets: profiles, creative assets, bids, data points
2.3B profiles 650B impression globally Millions of creative bids daily assets Trillions of data points 35Y of business on perfomance transformation data
Slide 19: Core: Unified Experience
Unified Experience A digital experience that allows us to seamlessly benefit from all of the capabilities as they work Insight Media Creative Software Operations Realizing content Bringing the to build and providing sharpen hypotheses, to predict better business clients with planning and speed with
Slide 20: Human-First, Ethics-Led
Human-First e Ethics-Led
Slide 21: What's Next?
What’s Next?
Slide 22: Our investments to get us there
Our to get us there $8bn €1bn bolt-on M&A in the last 3 years €300M Opex over next 3 years 2024 Not dilutive on margin €100M Opex in 2024 2025 €50M €50M Accretive on margin in people in tech
Slide 23: Next Steps
23 Next Steps MVPs Launch at VivaTech Iterative releases as we mature each capability Iterative releases Test and learn will bring in more users for feedback and expanded functionality MVPs of key components of Development continues, AI Groupe-wide rollout begins all capabilities begin alpha models
Slide 24: Leapfrog our industry
By starting first: Leapfrog our industry Outperform on growth Best in class margin Intelligent System
Slide 25: Merci
Merci See you on February 8th
Slide 26: Appendices
Appendices
Slide 27: Net Revenue by Geography
Q4 2023 NET REVENUE BY GEOGRAPHY Net Revenue by Geography
Slide 28: Net Revenue by Geography
FY 2023 NET REVENUE BY GEOGRAPHY Net Revenue by Geography
Slide 29: Definitions
Definitions Net revenue: Revenue less pass-through costs which comprise amount paid to external suppliers engaged to perform a project and charged directly to clients. Those costs are mainly production & media costs and out of pocket expenses. Organic growth: Change in net revenue excluding the impa
Slide 30: Contact
Contact Press Amy Hadfield, Group Communications Director | Tel. + 33 144 43 70 75 | Email. amy.hadfield@publicisgroupe.com Investor Relations Alessandra Girolami | Email. alessandra.girolami@publicisgroupe.com Jean-Michel Bonamy | Email. jean-michel.bonamy@publicisgroupe.com Loréne Fleury | Email.