Smith & Wesson Brands, Inc. · NASDAQ:SWBI
Smith & Wesson Brands — Investor Day (July 2026)
19 slides from Smith & Wesson Brands's investor day presentation, Jul 15, 2026
Slide 1: Investor Day 2026: Building the Next Chapter of American Firearms Leadership
Exhibit 99.1 INVESTOR DAY 2026 BUILDING THE NEXT CHAPTER OF AMERICAN FIREARMS LEADERSHIP NASDAQ: SWBI © 2026 SMITH & WESSON BRANDS, INC. ALL RIGHTS RESERVED.
Slide 2: Forward Looking Statements
FORWARD LOOKING STATEMENTS Certain statements in this presentation may be deemed to be forward-looking statements under federal securities laws, and we intend that such forward-looking statements be subject to the safe-harbor created thereby. We caution that these statements are qualified by importa
Slide 3: Experienced Management Team
EXPERIENCED MANAGEMENT TEAM Mark Smith Deana McPherson Kevin Maxwell Kyle Tengwall President & CEO EVP, CFO & Treasurer Sr. VP. GC, CMO, CCO & Secretary Vice President, Corporate Strategy Chad Patrick Rachel Reel Thale Barber Venu Madduri Vice President, Vice President, Vice President, Vice Presiden
Slide 4: Built for Every Market. Positioned for Every Cycle.
Since 2020, Smith & Wesson has transformed into a BUILT FOR EVERY MARKET. focused firearms manufacturer with broad growth platforms – streamlining operations, investing in POSITIONED FOR capabilities, expanding into new categories, and building multiple avenues for future growth. EVERY CYCLE. 2020 F
Slide 5: FY26 Year in Review
FY26 YEAR IN REVIEW 1.1M $523.8M 37.7% Firearms shipped, a 12.7% increase YoY Net Revenue Growth > 10% YoY Increase in Net Income YoY $114.2M $60M $23.2M Cash generated from operations on strong working capital management Reduction in debt Dividends paid +1.2B +20 $21.4M Media impressions Industry a
Slide 6: We Did Not Just Grow. We Took Share.
WE DID NOT JUST GROW. STRONGLY POSITIONED WE TOOK SHARE. US COMMERCIAL UNIT SHARE 16% 15% 17% SHARE IN HANDGUN UNITS 14% 13% • Maintain core category leadership 12% • Move up the value chain 12% • Expand professional 10% OUR 8% OPPORTUNITY 6% 6% 4% Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY24 FY25 FY25 FY25 FY25
Slide 7: Multiple Runways for Future Growth
*TOTAL ADDRESSABLE MARKET SMALL ARMS GLOBAL MARKET SIZE 2025 ESTIMATES International MULTIPLE Law Enforcement, 8% RUNWAYS FOR FUTURE GROWTH International Military, 22% US Commercial, 43% • *2025 Global Total Addressable Market: $8B - $10B • *Expected Growth: ~4-6% CAGR through 2032 • *Scope: Handgun
Slide 8: Our Path Forward: Growth Lanes
OUR PATH FORWARD GROWTH LANES STRENGTHENING PROFESSIONAL CORE CATEGORY CATEGORY SUPPRESSOR CUSTOMER MARKET LEADERSHIP EXPANSION GROWTH RELATIONSHIPS EXPANSION 8 © 2026 SMITH & WESSON BRANDS, INC. ALL RIGHTS RESERVED. SMITH & WESSON INVESTOR DAY 2026
Slide 9: Protecting and Extending Core Category Leadership
PROTECTING AND EXTENDING CORE CATEGORY LEADERSHIP Leadership categories are the foundation that funds future growth. • Strong positions in core categories create scale advantages. PROOF WE’RE EXECUTING • Brand trust with consumers built over decades can be New products driving 38.1% of sales reinfor
Slide 10: Winning More Within the Largest Part of the Market
WINNING MORE WITHIN THE LARGEST PART OF THE MARKET STRENGTHENING CUSTOMER RELATIONSHIPS We are focused on continuing our momentum in the markets we know best. • Commercial firearms remains the largest portion of our business today. PROOF WE’RE EXECUTING • Modest share gains in large categories can c
Slide 11: Going Beyond Commercial Firearms: Professional Market Expansion
GOING BEYOND COMMERCIAL FIREARMS PROFESSIONAL MARKET EXPANSION Professional customers represent one of the largest opportunities to deepen our participation in the firearms ecosystem beyond PROOF WE’RE EXECUTING traditional commercial demand. Over 625 agencies shipped last year • LE agency, military
Slide 12: Entering Into New Categories
ENTERING INTO NEW CATEGORIES CATEGORY EXPANSION Some of the most attractive growth opportunities are found in categories where consumer demand already exists, but our current participation remains modest. • We have one of the most recognized brands in the industry. • Many adjacent categories are ser
Slide 13: Building a Long-Term Suppressor Growth Platform
BUILDING A LONG-TERM SUPPRESSOR GROWTH PLATFORM SUPPRESSOR GROWTH Suppressors represent an adjacent category with strong consumer overlap and increasing importance within the shooting ecosystem. • Suppressor consumers participate in the same purchase journey as many consumers of our core products. •
Slide 14: Our Pillars for Success
OUR PILLARS FOR SUCCESS NON-NEGOTIABLES Quality KEYS TO SUCCESS Cost Increased Market Share EFFICIENCY Execution MARKETING FLEXIBLE THROUGH Business Simplicity DRIVEN MANUFACTURING AUTOMATION Compliance Market Leading Portfolio nd 2 Amendment Shareholder Return Safety Business Ethics FOUNDATION ENGA
Slide 15: Our Marketing-Driven Approach Amplifies Every Growth Opportunity
OUR MARKETING-DRIVEN APPROACH AMPLIFIES EVERY GROWTH OPPORTUNITY TRADESHOWS ADVERTISING AND EVENTS #1 #1 #1 TRADITIONAL WEBSITE MEDIA Brand Reliability Brand GUN Trust Awareness BUYER SOCIAL MEDIA INNOVATION #1 #1 #1 High Share of Tried/Owned Quality Voice Brand WINNING AT RETAIL #1 #1 #1 Consumers
Slide 16: Built for Growth. Built for Any Business Environment
BUILT FOR GROWTH. BUILT FOR ANY BUSINESS ENVIRONMENT FLEXIBLE Faster ramp-up Faster ramp-down MANUFACTURING Improved capital utilization Reduced inventory risk OPERATIONAL DIGITAL BETTER RESILIENCY TRANSFORMATION DECISION-MAKING • Infrastructure modernization • Tennessee headquarters investment• Bus
Slide 17: Efficiency Through Automation
Using automation and analytics to EFFICIENCY THROUGH improve quality, throughput, and AUTOMATION decision-making. BUSINESS OPERATIONS ANALYTICS PROCESSES • Expansion of Robotics / Automated Cells• Master Data Standardization• Business reporting drill down capabilities • Best-in-class Distribution &
Slide 18: Our Brand Has More Momentum Than Ever
OUR BRAND HAS MORE MOMENTUM THAN EVER th 175 Anniversary Celebrating one of America’s most iconic brands • 175-year milestone reinforces heritage, trust, and authenticity • Creates opportunities for consumer engagement Smith & Wesson Academy Extending the brand beyond products into education and exp
Slide 19: Questions?
QUESTIONS? 19 © 2026 SMITH & WESSON BRANDS, INC. ALL RIGHTS RESERVED.