Smith & Wesson Brands, Inc. · NASDAQ:SWBI

Smith & Wesson Brands — American Outdoor Brands — Investor Presentation (September 2018)

42 slides from Smith & Wesson Brands's investor presentation, Sep 17, 2018

  1. Slide 1: Investor Presentation September 2018

    Investor Presentation September 2018

  2. Slide 2: Legal Safe Harbor

    Legal SAFE HARBOR Certain statements contained in this presentation may be deemed to be forward-looking statements under federal securities laws, and we intend that such forward-looking statements be subject to the safe-harbor created thereby. Forward-looking statements include statements regarding

  3. Slide 3: Our Vision

    Our Vision is to be the Leading provider of quality products for the shooting, hunting, and rugged outdoor enthusiast Firearms Outdoor Products & Accessories Electro-Optics Manufacturing Services © 2017 AMERICAN OUTDOOR BRANDS CORP. ALL RIGHTS RESERVED. 3

  4. Slide 4: Establishing Centers of Excellence to Leverage Opex as We Grow

    ESTABLISHING CENTERS OF EXCELLENCE TO LEVERAGE OPEX AS WE GROW AMERICAN OUTDOOR BRANDS LEADERSHIP FIREARMS SEGMENT OUTDOOR PRODUCTS & ACCESSORIES SEGMENT Firearms Division Manufacturing Services —NEW— Manufacturing Expertise LOGISTICS & CUSTOMER Outdoor Products & Electro-Optics NPD Expertise SERVIC

  5. Slide 5: Multiple Paths to Market

    Multiple Paths to Market GOAL: BE THE PREFERRED VENDOR Two Step via Distributors 12,000+ Independent Retailers Logistics & Customer Direct to Strategic Retailers Large Strategic Retailers (e.g. Cabela’s) Services Facility in Missouri Direct to Buying Groups Buying Groups: 700 Member Retailers Direct

  6. Slide 6: Organic and Inorganic Growth

    ORGANIC AND INORGANIC GROWTH Organically: Building our business around Hunting the consumer we already know via product innovation, brand expansion, and new Shooting Fishing “Outdoor product introduction Recreation” Core Firearm Market Size Consumer ~$30-35 Billion* Archery Activities Camping Shooti

  7. Slide 7: Firearms Division

    FIREARMS DIVISION

  8. Slide 8: Adjusted NICS by AOB Fiscal Quarter

    Adjusted NICS by AOB Fiscal Quarter 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 FY Q1 FY Q2 FY Q3 FY Q4 FY’10 1,867,500 2,255,455 2,608,228 2,441,399 FY’11 1,856,796 2,343,844 2,863,690 2,798,070 FY’12 2,057,045 2,639,291 3,432,853 3,387,156 FY’13 2,540,204 3,169,177 5,553,062 4,32

  9. Slide 9: Firearms Division: Elements in Current Environment Q1FY19

    Firearms Division ELEMENTS IN CURRENT ENVIRONMENT – Q1FY19 • We are pleased with Q1 results which featured consumer adoption of new products and fewer promotions • New products represented 28.5% of our firearms revenue: • Strong sales of M&P Shield 380EZ – launched in February 2018. • Consumer deman

  10. Slide 10: Firearms Division 2018 New Products

    Firearms Division 2018 NEW PRODUCTS M&P380 Shield EZ Built for personal protection and every-day carry, the M&P380 Shield EZ is designed to be easy to use, featuring an easy-to-rack slide, easy-to-load magazine, and easy-to-clean design. M&P M2.0 Compact 3.6” The M&P M2.0 Compact series has expanded

  11. Slide 11: Protection Is the Key Purchase Motivator

    PROTECTION Firearms Division IS THE KEY PURCHASE MOTIVATOR Number of respondents who reported these reasons were important Handgun Respondents: Home Protection 94% Personal Protection 91% Vehicle Protection 60% Long Gun Respondents: Home Protection 75% Personal Protection 71% Hunting 56% © 2017 AMER

  12. Slide 12: Outdoor Products & Accessories Division

    OUTDOOR PRODUCTS & ACCESSORIES DIVISION

  13. Slide 13: Outdoor Products & Accessories Division Overview

    Outdoor Products & Accessories Division OVERVIEW We are solely focused on the rugged outdoor enthusiast. Whether it’s the Marksman, Hunter, Defender, or Adventurer, we offer a selection of products across shooting accessories, cutlery & tools, and survival categories. Our 15+ gear & accessory brands

  14. Slide 14: History of Strategic Acquisitions

    Outdoor Products & Accessories Division HISTORY OF STRATEGIC ACQUISITIONS A disciplined strategy focused on leveraging our existing competencies, while targeting a familiar consumer, have led us to seek acquisitions that have: 1) provided successful entry into previously targeted categories (camping

  15. Slide 15: Repeatable Innovation Drives Organic Growth

    Outdoor Products & Accessories Division REPEATABLE INNOVATION DRIVES ORGANIC GROWTH Our brands provide inspiration for product innovation. Each of our brands stands for something with consumers – each has a unique character that establishes its “permission to play” in defined product categories. Thi

  16. Slide 16: Future Expansion Opportunities for Division

    Outdoor Products & Accessories Division FUTURE EXPANSION OPPORTUNITIES FOR DIVISION Example Market Product Categories & Items Camping • Backpacks & Bags Backpacking packs, day packs Opportunity to & Hiking • Camp Cooking Stoves, cookware, utensils, coolers • Tents Backpacking tents, camping tents, s

  17. Slide 17: Electro-Optics Division

    ELECTRO-OPTICS DIVISION

  18. Slide 18: Electro-Optics Division Business Strategy

    Electro-Optics Division BUSINESS STRATEGY • Organic: • Expand Electro-Optics product categories to address market opportunity • Variable Cost reduction • Leverage intra-division sourcing model: • Introduce new product categories quickly and efficiently • Harvest cost reductions within core product o

  19. Slide 19: 2018 Innovation: Expansion of Product Line

    Electro-Optics Division 2018 INNOVATION: EXPANSION OF PRODUCT LINE New Dual-Purpose Flashlight Line • CTC’s initial entry into large and diverse flashlight market • Focused on tactical products for consumers already familiar with Crimson Trace brand • Four SKUS, all feature M-LOK® / KEYMOD and Picat

  20. Slide 20: Manufacturing Services Division

    MANUFACTURING SERVICES DIVISION

  21. Slide 21: Manufacturing Services Division: Accessing New Markets

    Manufacturing Services Division – Accessing New Markets NEW BRAND LAUNCH: JANUARY 2018 • New brand, logo, and website (www.swpc.com) • Provides industrial B2B umbrella brand for existing services • Simplifies go-to-market messaging for sales team, enabling cross-selling of services • Leverages stren

  22. Slide 22: Logistics & Customer Services Division

    LOGISTICS & CUSTOMER SERVICES DIVISION

  23. Slide 23: New Building – Boone County, MO

    Logistics & Customer Services Division NEW BUILDING – BOONE COUNTY, MO Capital Investment of $75 million Facilities Overview • $47M construction, site prep, etc. • Approx. 600,000 sq. ft. distribution facility • $3.1M land (Included in above) • Expandable to 1,200,000+ sq. ft. • No cash outlay: Sale

  24. Slide 24: Significant Benefits of Logistics Facility

    Logistics & Customer Services Division SIGNIFICANT BENEFITS OF LOGISTICS FACILITY Better Service to Improved Acquisition Operational & Customers Integration Financial Efficiencies • Centralized distribution • Timely harvesting of • Centralized location allows for consolidation of synergies adds sign

  25. Slide 25: Logistics Facility – Financial Impact

    Logistics & Customer Services Division LOGISTICS FACILITY – FINANCIAL IMPACT Project Costs • Non-cash capital lease of land & building (20 years) • FY19 capital expenditures for equipment and IT • Additional freight from Firearms Division to L&CS Estimated Rate • Other costs (utilities, maintenance,

  26. Slide 26: Financial Review

    American Outdoor Brands Corporation FINANCIAL REVIEW

  27. Slide 27: Q1 Condensed Income Statement – Non-GAAP

    Q1 CONDENSED INCOME STATEMENT – NON-GAAP (U.S.$ Thousands, except per share data) FOR THREE MONTHS ENDED Q1 FY19 Q1 FY18 Net sales $138,833 $129,021 Cost of sales 86,261 88,389 Gross profit 52,572 40,632 % of net sales (gross margin) 37.9% 31.5% Total operating expenses 33,500 37,418 % of net sales

  28. Slide 28: Balance Sheet and Cash Flow Information

    Financial Review BALANCE SHEET AND CASH FLOW INFORMATION (UNAUDITED) CONDENSED BALANCE SHEET CONDENSED CASH FLOWS As of: (U.S.$ Thousands) For the three months ending: (U.S.$ Thousands) July 31, 2018 April 30, 2018 July 31, 2018 July 31, 2017 Net cash provided by/(used in) Cash and cash equivalents

  29. Slide 29: Reconciliation of Net Operating Free Cash Flow

    Reconciliation of Net Operating FREE CASH FLOW (Unaudited) FREE CASH FLOW For the three months ending: (U.S. $ Thousands) July 31, 2018 July 31, 2017 Net cash provided by/(used in) $10,639 ($34,492) operating activities Net cash used in Capex and patent (7,108) (4,788) spending Free cash flow $3,531

  30. Slide 30: Annual Revenue

    Financial Review ANNUAL REVENUE ($ In Millions) $1,000 $900 Notes $800 Estimate $620-$630 Note: Guidance for revenue, GAAP $700 earnings per share, non-GAAP earnings per share, tax rate, and $600 share count reflects information as of August 30, 2018. The Company is not updating any of $500 this gui

  31. Slide 31: Diluted Earnings Per Share

    Financial Review DILUTED EARNINGS PER SHARE U.S. $ Represents non-GAAP Note: Represents GAAP Guidance for revenue, GAAP earnings per share, non-GAAP earnings per share, tax rate and FY19-Estimate share count reflects information as of August 30, 2018. The Company is not updating any of this guidance

  32. Slide 32: Financial Guidance

    Financial Review FINANCIAL GUIDANCE (Fiscal Year Ending April 30) Fiscal Second Quarter Estimate Note: Guidance for revenue, GAAP earnings per share, non-GAAP earnings Revenue $150M to $160M per share, tax rate, and share count GAAP Earnings Per Share $0.04 to $0.08 reflects information as of August

  33. Slide 33: Adjusting to Industry Conditions

    Adjusting to Industry Conditions FOCUS ON PROFITABILITY, CONTINUE TO INVEST • Focus on profitability, reducing costs, and generating cash across the entire business to facilitate further investment in: • Startup and ramp of new Logistics & Customer Services facility in Missouri • Increased incentive

  34. Slide 34: Positioning Our Company for Future Growth

    Positioning Our Company For FUTURE GROWTH With strong leadership teams operating each division, we can unlock further value, while we explore acquisitions that have the potential to add value and expand our addressable market: Our objective is to leverage our focused, • Focus on tuck-in opportunitie

  35. Slide 35: Proxy Access: Responding to Stockholder Activists

    Proxy Access RESPONDING TO STOCKHOLDER ACTIVISTS • Activists have called on us to issue a report related to gun safety measures and mitigation of harm associated with gun products, including: • Evidence of monitoring of violent events associated with our products. • Efforts we are undertaking to res

  36. Slide 36: Appendices

    American Outdoor Brands Corporation APPENDICES

  37. Slide 37: Q1 Condensed Income Statement—GAAP

    Q1 CONDENSED INCOME STATEMENT—GAAP (U.S.$ Thousands, except per share data) FOR THREE MONTHS ENDED Q1 FY19 Q1 FY18 Net sales $138,833 $129,021 Cost of sales 86,411 88,389 Gross profit 52,422 40,632 Total operating expenses 38,946 43,832 Operating income/(loss) 13,476 (3,200) Total other (expense)/in

  38. Slide 38: Condensed Consolidated Statements of Income/(Loss)

    American Outdoor Brands Corporation and Subsidiaries CONDENSED CONSOLIDATED STATEMENTS OF INCOME/(LOSS) For the Three Months Ended July 31, 2018 July 31, 2017 (Unaudited) (Unaudited) (In thousands, except per share data) Net sales $ 138,833 $ 129,021 Cost of sales 86,411 88,389 Gross profit 52,422 4

  39. Slide 39: GAAP to Non-GAAP Reconciliation

    American Outdoor Brands Corporation GAAP TO NON-GAAP RECONCILIATION (Unaudited) (U.S. $ thousands, except per share data) For the Three Months Ended July 31, 2018 July 31, 2017 $ % of Sales $ % of Sales GAAP gross profit $ 52,422 37.8% $ 40,632 31.5% Fair value inventory step-up 150 0.1% — Non-GAAP

  40. Slide 40: Net Sales and EPS Guidance – GAAP to Non-GAAP Reconciliation

    American Outdoor Brands Corporation Net Sales and Earnings Per Share Guidance – GAAP to Non-GAAP Reconciliation (EPS) (Unaudited) Range for the Three Months Ending October 31, 2018 Range for the Year Ending April 30, 2019 Net sales (in thousands) $ 150,000 $ 160,000 $ 620,000 $ 630,000 GAAP income p

  41. Slide 41: GAAP to Non-GAAP Reconciliation

    GAAP to NON-GAAP RECONCILIATION In this presentation, certain non-GAAP financial measures, including “non-GAAP net income,” “Adjusted EBITDAS,” and “free cash flow” are presented. From time-to-time, the company considers and uses these supplemental measures of operating performance in order to provi

  42. Slide 42: Investor Relations Contact

    Elizabeth Sharp Vice President – Investor Relations 2100 Roosevelt Avenue Springfield, MA 01104 Phone: 413 747 6284 Email: lsharp@aob.com www.aob.com

American Outdoor Brands — Investor Presentation (September 2018) on 6ix