Forrester Research, Inc. · NASDAQ:FORR

Forrester Research — Investor Presentation (March 2014)

38 slides from Forrester Research's investor presentation, Mar 12, 2014

1. Slide 1: The Future Of Business Is Digital

   #digitaldisruption The Future Of Business Is Digital Nigel Fenwick, Vice President, Principal Analyst Martin Gill, Vice President, Principal Analyst March 12, 2014 Please tweet us your questions: #DigitalDisruption @NigelFenwick @MartinJohnGill © 2014 Forrester Research, Inc. Reproduction Prohibited

2. Slide 2: Your business is not built to survive today's markets

   #digitaldisruption Your business is not built to survive today’s markets Your company will face an extinction event in the next 10 years. You may even see it coming, but you may not be able to avoid it.

3. Slide 3: Your customers are digital

   #digitaldisruption Digital has changed your markets Your customers are digital By 2017, 74% will own smartphones; 46% tablets © 2014 Forrester Research, Inc. Reproduction Prohibited

4. Slide 4: Your channels are digital

   #digitaldisruption Digital has changed your markets Your channels are digital © 2014 Forrester Research, Inc. Reproduction Prohibited

5. Slide 5: Your competitors are digital

   #digitaldisruption $145B in 2012 Your competitors are digital 44M subscribers $15.3T by 2030 © 2014 Forrester Research, Inc. Reproduction Prohibited

6. Slide 6: Your products are digital

   #digitaldisruption Your products are digital © 2014 Forrester Research, Inc. Reproduction Prohibited

7. Slide 7: Your insights are digital

   #digitaldisruption Your insights are digital © 2014 Forrester Research, Inc. Reproduction Prohibited

8. Slide 8: Your employees are digital

   #digitaldisruption Your employees are digital © 2014 Forrester Research, Inc. Reproduction Prohibited 8

9. Slide 9: Your business operations are digital

   #digitaldisruption Your business operations are digital © 2014 Forrester Research, Inc. Reproduction Prohibited

10. Slide 10: Executives know digital is a threat

    #digitaldisruption Executives know digital is a threat . . . © 2014 Forrester Research, Inc. Reproduction Prohibited

11. Slide 11: And no industry is immune

    #digitaldisruption … And no industry is immune © 2014 Forrester Research, Inc. Reproduction Prohibited

12. Slide 12: But businesses lack the right stuff to execute

    #digitaldisruption But businesses lack the right stuff to execute © 2014 Forrester Research, Inc. Reproduction Prohibited

13. Slide 13: 73% of executives believe their company has a digital strategy

    #digitaldisruption 73% of executives believe their company has a digital strategy 16% have the skills and capabilities to execute © 2014 Forrester Research, Inc. Reproduction Prohibited

14. Slide 14: 68% of executives believe functional units act as barriers

    #digitaldisruption 68% of executives believe functional units in their businesses act as barriers © 2014 Forrester Research, Inc. Reproduction Prohibited

15. Slide 15: Bolt-on is not a winning strategy

    #digitaldisruption Bolt-on is not a winning strategy © 2014 Forrester Research, Inc. Reproduction Prohibited

16. Slide 16: Digital business underpins all future customer value

    Digital business underpins all future customer value Digital businesses continuously exploit digital technologies to both create new sources of value for customers and increase operational agility in service of customers.

17. Slide 17: Digital customer experience; Digital operational excellence

    #digitaldisruption Digital customer experience Digital operational excellence © 2014 Forrester Research, Inc. Reproduction Prohibited

18. Slide 18: Consumers create dynamic ecosystems of value

    #digitaldisruption Consumers create dynamic ecosystems of value. © 2014 Forrester Research, Inc. Reproduction Prohibited 18

19. Slide 19: #digitaldisruption

    #digitaldisruption © 2014 Forrester Research, Inc. Reproduction Prohibited

20. Slide 20: Digital customer experience: BMW DriveNow reinvents car ownership

    Digital customer experience: BMW DriveNow reinvents car ownership.

21. Slide 21: Traditional linear value chains shift

    #digitaldisruption Traditional linear value chains shift . . . © 2014 Forrester Research, Inc. Reproduction Prohibited 21

22. Slide 22: To become dynamic ecosystems of value

    . . . to become dynamic ecosystems of value © 2014 Forrester Research, Inc. Reproduction Prohibited

23. Slide 23: #digitaldisruption

    #digitaldisruption © 2014 Forrester Research, Inc. Reproduction Prohibited

24. Slide 24: Digital operational excellence: British Airways RFID enables baggage handling

    Digital operational excellence: British Airways RFID enables baggage handling.

25. Slide 25: Digital business is different

    #digitaldisruption Digital business is different Traditional business Digital business Digital Bolt on touchpoints Organizational alignment Technology attitude © 2014 Forrester Research, Inc. Reproduction Prohibited 25

26. Slide 26: Digital business is different

    #digitaldisruption Digital business is different Traditional business Digital business Digitally enhanced Digital Bolt on products and touchpoints services Organizational alignment Technology attitude © 2014 Forrester Research, Inc. Reproduction Prohibited 26

27. Slide 27: Rolls Royce leases hours of propulsion

    Rolls Royce leases hours of propulsion.

28. Slide 28: Digital business is different

    #digitaldisruption Digital business is different Traditional business Digital business Digitally enhanced Digital Bolt on products and touchpoints services Organizational Functional efficiency alignment Technology attitude © 2014 Forrester Research, Inc. Reproduction Prohibited 28

29. Slide 29: Digital business is different

    #digitaldisruption Digital business is different Traditional business Digital business Digitally enhanced Digital Bolt on products and touchpoints services Organizational Cross-functional Functional efficiency alignment agility Technology attitude © 2014 Forrester Research, Inc. Reproduction Prohibi

30. Slide 30: Westpac organizes around the customer

    Westpac organizes around the customer.

31. Slide 31: Digital business is different

    #digitaldisruption Digital business is different Traditional business Digital business Digitally enhanced Digital Bolt on products and touchpoints services Organizational Cross-functional Functional efficiency alignment agility Technology Safety and cost attitude reduction © 2014 Forrester Research,

32. Slide 32: Digital business is different

    #digitaldisruption Digital business is different Traditional business Digital business Digitally enhanced Digital Bolt on products and touchpoints services Organizational Cross-functional Functional efficiency alignment agility Technology Safety and cost Speed and attitude reduction innovation © 201

33. Slide 33: Nike funds innovation

    Nike funds innovation. © 2014 Forrester Research, Inc. Reproduction Prohibited

34. Slide 34: NikeFuel Map London

35. Slide 35: Slide 35

36. Slide 36: Assess your starting point

    #digitaldisruption Assess your starting point © 2014 Forrester Research, Inc. Reproduction Prohibited

37. Slide 37: Thank you

    #digitaldisruption Thank you Nigel Fenwick Martin Gill @NigelFenwick @MartinJohnGill © 2014 Forrester Research, Inc. Reproduction Prohibited

38. Slide 38: Did you know?

    #digitaldisruption Did you know? › The data from today’s presentation came from Forrester’s Global Consumer Technographics® › Attendees can receive a discount to: • Forum For Marketing Leaders, April 10, San Francisco Forum Discount Code: ML14WEB ($100 savings)* Forum Website : http://forr.com/mlus1

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