Axis Bank Limited · NSE:AXISBANK
Axis Bank — Axis Capital India Financials Conference 2022
40 slides from Axis Bank's conference presentation, May 20, 2022
Slide 1: Analysts/institutional investors meet filing letter
AXIS/CO/CS/98/2022-23 May 20, 2022 Chief Manager, The Deputy General Manager, Listing & Compliance Department Listing Department National Stock Exchange of India Limited BSE Limited Exchange Plaza, 5th Floor 1st Floor, New Trading Ring, Plot No. C/1, “G” Block Rotunda Building Bandra-Kurla Complex P
Slide 2: Details of analysts/institutional investors meet held on May 20, 2022
Details of analysts/institutional investors meet held on May 20, 2022 Axis Capital India Financials Conference Sr. Institution Name No. 1 Amansa Capital 2 Azim Premji Investment 3 Club Millionaire 4 Deep Finance 5 Eastbridge 6 Enam Asset Management 7 Enam Holdings 8 Fiera Capital 9 Helios Capital 10
Slide 3: Digital Banking 2.0
Digital Banking 2.0 Axis Capital India Financials Conference May 2022 * Tablet based account opening process for Q2FY22 ^RBI data for 2M Q2FY22 by volume NSE: AXISBANK ^^Based on all financial transactions by individual customers in Q2FY22 ** through phygital and digital mode in H1FY22 BSE: 532215 #
Slide 4: India's Best Digital Bank
India’s Best Digital Bank National E-Summit & Awards 15% 14% 4.6 Market share in UPI Market share in Mobile App ratings transactions1 transactions1 (Apple store & Google Play store) 1. In terms of volumes for FY22 2
Slide 5: Digital Banking
Digital Banking 91% 78% 70% 68% 46% 46% 4.6 Digital Credit cards New SA Fixed deposits PL disbursed** New MF SIP Mobile App D2C products transactions^^ issued** (FY22) acquisition* opened (FY22) sales (FY22) ratings 250+ 15% 14% 76% 99,500+ 1000+ 300+ Services on Market share in Market share in Digi
Slide 6: Digital leadership and technology driven transformation are key pillars of our GPS strategy
Digital leadership and technology driven transformation are key pillars of our GPS strategy Strengthen the organizational core and quality of our balance sheet 1 significantly 2 Invest in technology capabilities to deliver on our Transformation plans 3 Act with relentless focus on making Axis digita
Slide 7: Our digital strategy is aligned with our GPS strategy
Our digital strategy is aligned with our GPS strategy A B C Reimagine Customer Transform Build Future-ready Proposition the Core Capabilities Digital-first products Ops excellence & institutionalization of Data architecture 3.0; moving beyond embedding design thinking data & tech enabled operating r
Slide 8: The OPEN philosophy underpins everything we do
The OPEN philosophy underpins everything we do 0-based redesign; customer Playbook for agile, customer centric design for all teams centric, design led and 0-operations to collaboratively change the Bank Building in-house capabilities on different elements such Proprietary in-house capabilities as d
Slide 9: We are working on 30+ initiatives to execute our digital strategy
We are working on 30+ initiatives to execute our digital strategy Acquisition Cross sell / Up sell Lifecycle management Risk management Retail liabilities LEAP: Digital journey for CASA opening Pre-approved and e2e Archetype based personalized Thanos: Insurance marketplace Partnerships for SA acquis
Slide 10: Our digital strategy is aligned with our GPS strategy
Our digital strategy is aligned with our GPS strategy A B C Reimagine Customer Transform Build Future-ready Proposition the Core Capabilities Digital-first products embedding Ops excellence & institutionalization of Data architecture 3.0; moving design thinking data & tech enabled operating rhythm b
Slide 11: Digital is an important customer acquisition engine for the Bank
Digital is an important customer acquisition engine for the Bank, which continues to achieve scale Where we were Latest update Product (Sep ’21) (Mar’ 22) Deposits Video KYC enabled Savings 2 20% 24% Accounts (non salaried)* 1 Video KYC enabled Current 2 Accounts (individuals) ~20% 29% Fixed Deposit
Slide 12: We continue to introduce and scale new products
We continue to introduce and scale new products driven by our zero-based redesign philosophy Our product portfolio New launches Buy Now Paylater GrabDeals Cards lifecycle Auto loan Digital PPF Digital Gold Merchant Cash CA Sole Proprietor Advance 0-operations based redesigned journey with customer a
Slide 13: Buy Now Pay Later on Freecharge
Buy Now Pay Later on Freecharge Insta onboarding, decisioning & activation – all in 3 steps in less than 3 minutes Customer clicks on paylater Customer Also available for new-to-Bank provides basic banner and can customers personal details view details Launched on the Bank’s proprietary Jarvis loan
Slide 14: Partner Engagement Layer / Jarvis lending platform
Buy Now Pay Later on Freecharge | Developed on ‘Jarvis’: our in-house developed, cloud native, API oriented lending platform JARVIS - Axis’ Digital Lending System New-age Loan Management System Downstream Supports small ticket, small tenor, Applications limit/loan, multiple interest rate/fee struc
Slide 15: Leap | Digital Savings Account onboarding
Leap | Digital Savings Account onboarding After choosing from 5 SA Customer Mobile first, customer driven design with variants, provides higher flexibility on schemes vs. peers Customer shares personal, family Aadhaar, PAN and address and mob number details for EKYC Axis Bank’s first application to
Slide 16: Grabdeals e-commerce marketplace has gained significant customer traction
Grabdeals e-commerce marketplace has gained significant customer traction Simple 3-step process to avail cash back on Grab Deals: Browse → Authenticate → Shop Integrated with WhatsApp channel Seamless CX due to close integration with Axis mobile and internet banking Planned integration with Axis’s U
Slide 17: Partnerships as a channel has significant potential to expand our customer base
Partnerships as a channel has significant potential to expand our customer base We have 80+ Partnerships across Ecosystems Product Specific (API banking) Transaction banking (White-labelled banking) • Channel to acquire & service customers, complete customer ownership with Bank • Banking as a Servic
Slide 18: Credit Card issuances at an all time high
Credit Card issuances at an all time high Increase in Cards in force (CIF) mkt share with increasing card issuances aided by KTB^ partnerships 2.67 mn cards issued in FY22, highest ever yearly card issuances for the Bank New Launch Highest number of net cards issued in the industry for the month of
Slide 19: End to End Digital KTB acquisition journey for Flipkart Axis Bank Credit Card
End to End Digital KTB1 acquisition journey with best in class early activation and spend metrics for Flipkart Axis Bank Credit Card Customer clicks on Customer fills up the Flipkart Axis Bank form and submits the Credit card banner application and can view details 2.22 mn CIF for Flipkart Axis Bank
Slide 20: We are among the top rated players in mobile banking
We are among the top rated players in mobile banking Axis Bank Mobile App 9 Mn 60% Axis Bank Mobile Banking Spends (in Cr) and Volumes (in Mn) Monthly active users on MB customers banking Axis Mobile Banking only on mobile app Mobile banking spends (in ` Cr) 14% YOY ~5.6 Mn 16x 4,76,612 5,05,504 5,4
Slide 21: WhatsApp Banking emerging as a significant channel
WhatsApp Banking emerging as a significant channel Insta Opt-In, real-time fulfilment of request on WhatsApp with 24x7 availability AI enabled Axis Aha integration to answer all FAQs Hosted and managed on Axis Bank private cloud Seamlessly integrated with WhatsApp for an almost native Comprehensive
Slide 22: Setting up best-in-class personalization engine
Setting up best-in-class personalization engine to deliver distinctive customer experience… CUSTOMER Creating Digital DNA What is the current life stage of a customer? – Married with kids elements for more than – Self Employed - Doctor 28 Mn customers What does a customer do? How much does the custo
Slide 23: 100+ nudges developed & deployed via custom cloud native serving layer
100+ nudges developed & deployed via custom cloud native serving layer Leveraging situational triggers to craft a multistep curricula for ETB* … … & NTB^ to develop depth in engagement 1st March - Account ₹30,000 credited to 30th March -Bill Opened the account Pay set-up Payments Spends Recency Free
Slide 24: We are building a banking of the future framework for corporates
We are building a “banking of the future” framework for corporates “APIs (Application Programming interface) are fueling new digital transformations, powering innovative customer experiences and hiding complexity in the back end.” Wide Transaction Banking API Suite API Developer Portal Partnerships
Slide 25: Our digital strategy is aligned with our GPS strategy
Our digital strategy is aligned with our GPS strategy A B C Reimagine Customer Transform Build Future-ready Proposition the Core Capabilities Digital-first products embedding Ops excellence & institutionalization of Data architecture 3.0; moving beyond design thinking data & tech enabled operating r
Slide 26: Branch of the Future
Branch of the Future | Transform the way Axis Bank engages with and serves its customers Re-engineer key service requests to release frontline capacity from servicing and enable focus on relationship building & sales 250+ services available digitally – amongst the highest in industry Enters Aadhar O
Slide 27: Our Cloud leadership continues with progress made towards adoption
Our Cloud leadership continues with progress made towards adoption Initiatives Outcomes • Landing Zones: 1st among peers to create 3 landing 55+ customer facing CIS score 98% in VA / IPT closure is zones (AWS, Azure, GCP) to support multi-cloud strategy applications on both AWS & Azure 99% across Cl
Slide 28: CI/CD deployments through the Jenkins pipeline
500 deployments in CI/CD mode through the ‘Jenkins’ pipeline The DevSecOps Build Farm for Axis is capable of handling multi cloud CI CD All security tools have embedded security tolerance Platform supports the entire spectrum from (Selenium) monolithic deployment in traditional application servers t
Slide 29: Resiliency at Axis being built through multiple initiatives
Resiliency at Axis being built through multiple initiatives Built for Resiliency Continuous Technology Refresh - Year-on-year >25% Refresh towards Latest Technology Adoption Data Centre New Age Tech. Data Network Continuous Re-skilling - Data Centers Expansion Adoption of SDN, Latest Maximum availab
Slide 30: Developing in-house tech, design and AI capabilities
Developing in-house tech, design and AI capabilities The Bank is focusing on developing its in-house capabilities Enterprise Agile Centre of Excellence Customer Experience will be IA center of excellence Architecture Practice (CoE) to build capabilities to a focal point of all technology (CoE) to cr
Slide 31: Sub-zero design platform for a unified user experience
Sub-zero design platform for a unified user experience Subzero is a collection of guidelines and components shared among designers and developers in order to create a streamlined and enjoyable user experience for all Axis Bank customers. At its centre is the pattern library which contains reusable c
Slide 32: Committed to Highest Standards of Data Security and Customer Privacy (1/2)
Committed to Highest Standards of Data Security and Customer Privacy (1/2) Security by Design Defence in depth though best in Vulnerability and threat management 24 x 7 events monitoring by SOC class security technology and across the entire tech. landscape through Next Gen SIEM, threat process cont
Slide 33: Committed to Highest Standards of Data Security and Customer Privacy (2/2)
Committed to Highest Standards of Data Security and Customer Privacy (2/2) Key Capabilities In-House Cyber Breach 24x7 Dark Web Monitoring Cyber Security Threat Intelligence Assessment a. Fraudulent / Phishing sites from best-in-class commercial sources For safely simulating multiphase, real- b. Art
Slide 34: Our digital strategy is aligned with our GPS strategy
Our digital strategy is aligned with our GPS strategy A B C Reimagine Customer Transform Build Future-ready Proposition the Core Capabilities Digital-first products embedding Ops excellence & institutionalization of Data architecture 3.0; moving beyond design thinking data & tech enabled operating r
Slide 35: Best in class analytics solution leveraging alternate data
Best in class analytics solution leveraging alternate data to implement large scale models 1 We have begun our cloud data infrastructure 1 2 journey Data and Alternate Information 2 We are building alternate data platforms to data architecture enable score-based underwriting for next 100 million+ cu
Slide 36: We are moving to Data Architecture 3.0
We are moving to Data Architecture 3.0 Building data stack 3.0 for next level of analytics and have created service data lake for enhanced customer experience Data Stack 3.0 - Cloud Building alternate data platforms to enable score-based underwriting large cross section of lendable population 100+ n
Slide 37: Building the right team with the right talent
Building the right team with the right talent 76% …new hires from non-banking background 1500+ 350+ Fintech’s Consulting …people dedicated .. member strong in- E-commerce Campus to digital agenda house tech team IT Others .. across roles forming full service teams Design Digital mark
Slide 38: The organization is moving to more flexible ways of working
The organization is moving to more flexible ways of working… Future of work 2.0 12,000 Employees continue to be in hybrid model in large offices full-time employees now working from anywhere; reinforcing Axis group’s position as a leader 3,607 in employee flexibility ~100% Hybrid work the new normal
Slide 39: Creating a future-ready workspace
… and creating a future-ready workspace One Axis App App with enhanced Self-Service and access to required information through ~30 modules Onboarding Virtual ID, visiting card & mandatory declarations for new joinees Active One screen view of benefits, employee profile, payroll and reimbursements, l
Slide 40: Thank you
Thank you A's BANK
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