Zebra Technologies Corporation · NASDAQ:ZBRA

Zebra Technologies — Investor Presentation (April 2004)

22 slides from Zebra Technologies's investor presentation, April 2004

  1. Slide 1: Zebra P310i

    « §, Card 7\ Printer ‘Zebra Solutions Zebra P3110]

  2. Slide 2: Contents

    Contents  P310i Overview  Specifications  Where P310i fits  About the i Series Intelligent Printing System  Target Markets & Applications  Selling the P310i  Competition  Product Features CONFIDENTIAL Page 2

  3. Slide 3: P310i Overview

    P310i Overview Security, Convenience, Intelligence  New i Series Intelligent Printing System featuring advanced RFID technology  Popular P310 with i Series convenience and intelligence  Reliable P310 print engine  Easy to use  “Load and Go” Ribbon System  Quiet operation & small footprint CONF

  4. Slide 4: i Series Intelligent Printing System

    i Series Intelligent Printing System  Improved color reproduction with new High Color ribbon formulation  Wider ribbon means better edge to edge printing  Automatic ribbon detection minimizes errors and enhances usability  Head settings are automatically set to match ribbon type, reducing printi

  5. Slide 5: Enhanced Image Quality

    P310i Enhanced Image Quality • Superior print quality • Cards printed with greater detail, image sharpness, and color control • Improved color matching, especially in blues, greens, and purples • Enhanced color contrast in photo ID applications • More vibrant color range CONFIDENTIAL Page 5

  6. Slide 6: Specifications

    Specifications • Full-color 300 dpi printing •Single-sided 10-60 mil cards •25 seconds/card (144/hour) •New i Series features •Flash based firmware •2 MB image memory •75 card input & output •i Series Ribbons CONFIDENTIAL Page 6

  7. Slide 7: Where P310i Fits

    Where P310i Fits Functionality Print Volume Security P720 Card Security Card Durability P520 P420i Performance P320i P310i P210i Value P205 Market Size CONFIDENTIAL Page 7

  8. Slide 8: Markets & Applications

    Markets & Applications  Photo identification  Employee badges  Student ID cards  Club membership  Customer loyalty cards  Season passes CONFIDENTIAL Page 8

  9. Slide 9: Customer Profile

    P310i Customer Profile  High volume card printing  Single sided full-color or monochrome printing  Requires magnetic stripe or smart cards  Non-technical operators  Requires enhanced color image quality printing  Requires small footprint and quiet operation CONFIDENTIAL Page 9

  10. Slide 10: How to Sell the P310i

    How to Sell the P310i Are you regularly outsourcing high  Economical volume card printing?  High Image Quality Will the cards be used in a membership or retail program?  Convenient Will the printer be used on a desktop or in a reception area for on-demand printing?  Quiet Will the printer be in

  11. Slide 11: Competitive Positioning

    P310i Competitive Positioning Zebra P310i Fargo DTC 510 Datacard Imagecard S Automatic Ribbon Detection i Series Ribbon Traq Advanced Imaging Technology Ribbon includes free Ribbon Replacement Ribbon Only Ribbon Only Cleaning Roller Replacement Edge-to-Edge Printing 144 Cards per Hour 133 Cards per

  12. Slide 12: Lowest Cost of Ownership

    Lowest Cost of Ownership YMCKO 3 years at 3000 cards Printer Cost Ribbon Type Cost/card per year 200 images Zebra P310i $2895 .35 $6045 Bulk pack Fargo DTC 510 $3195 .48 250 images $7515 Fargo DTC 510 $3195 .45 400 images $7245 Datacard $3195 .34 200 images $6255 Imagecard M CONFIDENTIAL Page 12

  13. Slide 13: i Series Windows Driver

    i Series Windows Driver  InstallShield based wizard  Auto run CD  Single driver for all i Series card printers with model and ribbon auto detection  Firmware download capability  Improved user interface  Dynamic interchange of i Series printers on parallel port  Printer model auto detect on U

  14. Slide 14: i Series Windows Driver: Device Settings, Color Correction

    i Series Windows Driver New Device Settings Enhanced Color Correction CONFIDENTIAL Page 14

  15. Slide 15: i Series Windows Driver: Preferences, Tools Menu

    i Series Windows Driver New Tools Menu Expanded Preferences CONFIDENTIAL Page 15

  16. Slide 16: Electronics

    P310i Electronics  i Series Intelligent Printing System provides low ribbon alert and image counter for easy, economical printing  Bi-directional driver communication  2 MB image memory standard for edge-to-edge printing and full automatic error recovery  Flash-based firmware for easy download C

  17. Slide 17: Mechanics

    P310i Mechanics  Injection Molded Frame  Patented Card Cleaning Cartridge  Convenient Card Gate Design  Automatic Ribbon Synchronization  Enclosed Card Cartridge  Easily Accessible Output Hopper  LED Indicators  Magnetic Stripe Encoder  Smart Card Contact Station CONFIDENTIAL Page 17

  18. Slide 18: Consumables

    Consumables  Ribbons  Requires use of i Series printer ribbons for full color printing  Monochrome 1000 or 1500 cards per rolls  K resin plus O: 500 cards per roll  YMC: 300 cards per roll  YMCK: 400 cards per roll  YMCKO: 200 or 330 cards per roll  Cards  PVC and composite ISO CR-80-ISO 78

  19. Slide 19: Ship Kit

    Ship Kit • Convenient documentation and driver CD – Windows 98, 2000, NT, ME and XP drivers with install wizard and color profile tool – User’s manuals in six languages with embedded “How To” video clips. • Pocket Guide in four languages with ribbon loading, cleaning and error message information •

  20. Slide 20: Options

    P310i Options Serial Interface USB Interface Magnetic Stripe Encoder Smart Card Contact Station CONFIDENTIAL Page 20

  21. Slide 21: Feature Summary

    P310i Feature Summary  i Series Intelligent Printing System  New i Series Windows Drivers  Fast print speed  25 seconds/card color throughput  Reliable  Economical  Quiet operation  Small Footprint  Easy-to-use CONFIDENTIAL Page 21

  22. Slide 22: Zebra P310i

    « §, Card 7\ Printer ‘Zebra Solutions Zebra P310/

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