Slide 1: Entertainment Marketing and Rewards
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Entertainment Marketing and Rewards
Slide 2: Forward-looking statements
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION In addition to historical information, this presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-
Slide 3: Management Team: Robert F.X. Sillerman
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Robert F.X. Sillerman – Chairman & Chief Executive OfficerServes as Chairman and CEO of SFX Entertainment Inc. (NASDAQ:SFXE), a producer of live entertainment events and electronic music culture festivals Market capitalization: $638.9M1$260M IPO
Slide 4: Management Team (continued)
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Greg Consiglio – President & Chief Operating OfficerFormer Executive Vice President of Business Development at Ticketmaster EntertainmentFormer Senior Vice President at AOL, and served as Managing Director, AOL Asia Management Team (continued) |
Slide 5: Company Overview
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Company Overview Viggle Inc. is a mobile and web-based entertainment marketing platform that uses incentives to make content consumption and discovery more rewarding for media companies, brands and consumers Viggle helps guide consumers towards v
Slide 6: The Opportunity
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION The Opportunity Distributors Media consumers are harder to reach because viewer habits are changingFrom real-time to on-demand Fragmented & binge viewingSkipping commercialsMedia consumers are harder to retain because they have too many choicesBo
Slide 7: The Solution - Viggle Entertainment & Rewards Platform
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Media Companies Brands The Solution - Viggle Entertainment & Rewards Platform Our Entertainment & Rewards Platform connects media companies, brands and consumers Consumers Earn points and/or brand rewards through the consumption of and engagement
Slide 8: Viggle Uses Rewards to Drive Consumer Behavior
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Viggle Uses Rewards to Drive Consumer Behavior Rewards programs influence consumer behavior and drive recurring revenue in other industries, including Consumer retailHospitalityFinancial servicesIn 2013, the average U.S. household had ~21 rewards
Slide 9: FREE Rewards: Digital Downloads and Leading Brands
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION FREE Rewards: Digital Downloads and Leading Brands Digital downloadsWeb and mobile optimized digital store that accepts Viggle points for redemption of digital entertainmentItems include music, movies, TV shows, eBooks and audiobooks Recently Lau
Slide 10: Viggle Platform: Television Enhancement
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Viggle Platform: Television Enhancement Viggle has created a variety of technologies and services for entertainment promotion and engagementThe center of the platform is the Viggle App, which can be accessed through a consumer’s mobile deviceWhil
Slide 11: Viggle Platform: Distributed Reminders
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Viggle Platform: Distributed Reminders Viggle has created technology that helps consumers search for media and set reminders to watch their favorite TV shows and movies wherever they are offered Easily embedded onto any website, mobile app, banne
Slide 12: Viggle Platform: Publishing & Social Distribution
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Viggle Platform: Publishing & Social Distribution Viggle owns and operates a content publisher focused on millennials through its branded platform called WetpaintAttracts between 12-16 million monthly unique visitors and has a combined social rea
Slide 13: Viggle Platform: Music Discovery and Purchase
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Viggle Platform: Music Discovery and Purchase In December 2013, Viggle launched a music business, where users can earn rewards points for matching songs, and for purchasing music Music discovery program with integrated with user rewards featuresI
Slide 14: Sources of Revenue
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Sources of Revenue Sources of Revenue Media Companies Audience generation – creating verified mobile audiences targeted against entertainment contentMedia companies pay to have a particular show promoted (one-time airing or throughout season) Bra
Slide 15: Blue Chip Advertising and Strategic Relationships
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION The Viggle Entertainment Marketing & Rewards platform is attracting some of the top media companies and brand relationships in the industry Blue Chip Advertising and Strategic Relationships Driven increased viewership and engagement around progra
Slide 16: Future Growth Strategies
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Future Growth Strategies Retail distribution of Viggle cards Point earning on Wetpaint E-Commerce Digital entertainment rewardsViggle Digital Media StoreNationwide retail distribution of Viggle gift cardsRetail co-promotion with advertising clien
Slide 17: Viggle Data Unlocks Marketing Potential
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Viggle Data Unlocks Marketing Potential Demographic Data AgeGenderZip codeTV Provider Entertainment Behavior TV viewershipMusic matchingAd engagementsSocial media + Viggle collects data via registration and behavior tracking across our platform A
Slide 18: Intellectual Property
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Intellectual Property Average Time Spent per Day with Major Media US Adults, 2013 Viggle has filed for patents to protect its innovative model“System and Method for Tracking and Rewarding Media and Entertainment Usage Including Substantially Real
Slide 19: Market Opportunity
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Market Opportunity US Total Media Ad Spending, by Media 2011-2017 Average Time Spent per Day with Major Media US Adults, 2013 Viggle is the beneficiary of several important trendsFragmentation of the media industryMore quality choices than ever -
Slide 20: Engagement is Key Differentiator
FOR INTERNAL USE ONLY – NOT FOR EXTERNAL DISTRIBUTION Engagement is Key Differentiator Viggle’s key differentiator is our user engagement. Advertisers have many opportunities to purchase reach, but Viggle’s engagement metrics set us apart from other publishersViggle users spend an average of 768 min