Forrester Research, Inc. · NASDAQ:FORR
Forrester Research — Conference Presentation (February 2009)
33 slides from Forrester Research's conference presentation, Feb 3, 2009
Slide 1: Forrester
FORRESTER’
Slide 2: Cloud Computing for the Enterprise
Cloud Computing for the Enterprise James Staten Principal Analyst Forrester Research February 3, 2009
Slide 3: Cloud computing has the potential to disrupt today's data center model
Cloud computing has the potential to disrupt today’s data center model 3 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 4: Agenda
Agenda • IT implications of business at Internet speed • Cloud computing defined • Who is using it and how? • Where this is headed • Additional resources 4 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 5: Agenda
Agenda • IT implications of business at Internet speed • Cloud computing defined • Who is using it and how? • Where this is headed • Additional resources 5 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 6: New means of communication are driving changes in business interactivity
New means of communication are driving changes in business interactivity 6 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 7: The paranoid thinking: What it takes to compete now
The paranoid thinking: What it takes to compete now • Get to market faster • Fail fast • Do now, plan later • Act below the budget line If it succeeds: • Build upon it faster • Take it global fast • Scale it fast (cloud scale) 7 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 8: The need for speed is fueling the IT-Business disconnect
The need for speed is fueling the IT-Business disconnect Business wants IT wants • A place to experiment • Plenty of notice • Fast integration • Predictability • Looser IT restrictions • Stability • Responsiveness • Justification Wham! 8 Entire contents © 2008 Forrester Research, Inc. All rights res
Slide 9: What's filling the gap? Cloud computing
What’s filling the gap? Cloud computing 9 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 10: Agenda
Agenda • IT implications of business at Internet speed • Cloud computing defined • Who is using it and how? • Where this is headed • Additional resources 10 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 11: Definition: cloud computing
Definition: cloud computing • A standardized IT capability (services, software, or infrastructure) delivered via the Internet in a pay-per-use and self-service way. 11 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 12: The major cloud service categories
The major “cloud” service categories Cloud-based services Abstracted middleware infrastructure Abstracted virtual server/grid-like infrastructure Traditional hosting model (dedicated server or dedicated virtual server) Source: August 2008 “Future View: The New Tech Ecosystems Of Cloud, Cloud Service
Slide 13: The cloud value proposition
The cloud value proposition • Instant, easy access to resources • No commitment • Pay for it with a credit card • Instant scale if you need it • Try first, justify second 13 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 14: Cloud computing architectural fundamentals
Cloud computing architectural fundamentals Source: March 7, 2008 “Is Cloud Computing Ready For The Enterprise?” 14 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 15: Different clouds appeal to different developers
Different clouds appeal to different developers Depth of knowledge Cloud level of abstraction • Excel, Web page • SaaS configuration, • Access, SQL Server simple PaaS • Scripting • Scripting/ • Basic coding configuration platform • Advanced coding • Advanced coding and • Coding platform integration
Slide 16: The leading Platform as a Service cloud providers today
The leading Platform as a Service cloud providers today Company Offering Description Leaders Google Google App Engine Platform for building and hosting web-scale Python applications Leading abstracted web services platform for building and hosting Salesforce.com Force.com multitenant applications. P
Slide 17: The leading Infrastructure as a Service cloud providers today
The leading Infrastructure as a Service cloud providers today Company Offering Description Leaders EC2: virtualized self-service infrastructure and a growing Amazon Elastic collection of middleware services; Simple Storage Service (S3): Amazon.com virtualized storage; various cloud implemented middl
Slide 18: Agenda
Agenda • IT implications of business at Internet speed • Cloud computing defined • Who is using it and how? • Where this is headed • Additional resources 18 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 19: Cloud's customers
Cloud’s customers • Startups – Web-based business, SaaS, collaboration services, widget providers, mobile services, social networking • Gaming and entertainment companies – Driving a lot of use of Amazon EC2 • Small businesses – Online businesses, online presence, collaboration, enterprise integrati
Slide 20: Delivering nostalgia: The New York Times
Delivering nostalgia: The New York Times • Objective: – Make all public domain articles from 1851-1922 available free of charge – 11M articles to be scanned, assembled and PDF’d • Approach: – Batch process all 11M articles – Required hundreds of servers; up to 4TBs • Solution: – Amazon EC2 and S3 •
Slide 21: Other examples
Other examples • SmugMug – online photo exchange • ESPN – fan communities • Animoto – turn photos into music videos. Went from 25,000 clients on 300 servers to 250,000 on 3,400 in one week. • Starbucks – My Starbucks Ideas online customer collaboration built on Force.com • DigitalChalk – Online trai
Slide 22: But they have a lot of work to do to meet enterprise needs
But they have a lot of work to do to meet enterprise needs • SLAs, proof of 99.99+% uptime • SAS-70 audits • Security and compliance services • Enterprise peer references • But… – Good enough for startups and SMBs – “Cheap” computing 22 Entire contents © 2008 Forrester Research, Inc. All rights rese
Slide 23: Agenda
Agenda • IT implications of business at Internet speed • Cloud computing defined • Who is using it and how? • Where this is headed • Additional resources 23 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 24: Cloud computing: The latest evolution of hosting
Cloud computing: The latest evolution of hosting Source: March 7, 2008 “Is Cloud Computing Ready For The Enterprise?” 24 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 25: Recommendations to Enterprise Customers
Recommendations to Enterprise Customers • Start experimenting with the cloud. – Learn about its security, processes, HA • Be prepared for your business to experiment with it. – Endorse 1-2 clouds as IT approved – Create an inviting atmosphere for collaboration and learning (ITOps learning from the d
Slide 26: Who can help you build an internal cloud?
Who can help you build an internal cloud? Company Offering AppLogic is the leading cloud infrastructure software offering available 3tera today. Grid-like Q-layer Agile data center in the cloud is cloud infrastructure software Sun available today. NephOS enables virtual private data center clouds El
Slide 27: One potential strategy: a hybrid model
One potential strategy: a hybrid model SOA/ Web Services Outsourcing Omnisourcing Cloud Computing 27 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 28: Agenda
Agenda • IT implications of business at Internet speed • Cloud computing defined • Who is using it and how? • Where this is headed • Additional resources 28 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 29: Forrester Consulting Can Help You With Cloud Computing
Forrester Consulting Can Help You With Cloud Computing • We answer questions like: – How should I prioritize my cloud computing efforts? – How can I prepare my organization to move to the cloud? – What are the best practices in evaluating cloud computing alternatives? – How can I ensure corporate bu
Slide 30: What are some of the relevant research reports?
What are some of the relevant research reports? • “Should Your Windows Apps Move To The Cloud?” December, 2008 • “Future View: The New Tech Ecosystem Of Cloud, Cloud Services, And Cloud Computing” August, 2008 • “Inquiry Insights: Cloud Computing, Q2 2008” August, 2008 • “Get Ready For Collaboration
Slide 31: The Infrastructure & Operations Council
The Infrastructure & Operations Council • Members are VPs of Infrastructure or senior-most IT staff from multi- national organizations. • Benefits of the council include access to a dedicated relationship manager, peer insight, regional and annual member meetings, and member-driven conference calls.
Slide 32: Upcoming Events for Infrastructure & Operations Professionals
Upcoming Events for Infrastructure & Operations Professionals • Infrastructure & Operations Forum – March 18-19th, 2009- San Diego, CA • This forum is designed for I&O professionals interested in: • Virtualizing infrastructure to transform your IT services. • Consolidating assets to transform your I
Slide 33: Thank you
Thank you James Staten Danielle Palumbo +1 650.581.3824 +1 617.613.6465 jstaten@forrester.com dpalumbo@forrester.com 33 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
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