Affle 3i Limited · NSE:AFFLE
Affle 3i — Affle (India) — Investor Presentation (November 2019)
27 slides from Affle 3i's investor presentation, Nov 15, 2019
Slide 1: Submission of Investor Presentation to BSE and NSE
AIL/IP/2019-20/01 November 15, 2019 To BSE Limited National Stock Exchange of India Ltd Phiroze Jeejeebhoy Towers, Exchange Plaza, 5th Floor, Plot No. C-l, G Dalal Street, Mumbai 400 001 Block, Bandra Kurla Complex, Bandra (East), Mumbai - 400 051 Scrip Code: 542752 Symbol: AFFLE Re: Latest Investor
Slide 2: Affle (India) Limited Investor Presentation November 2019
Affle (India) Limited Investor Presentation November 2019 Consumer Intelligence Driven Global Technology Company
Slide 3: Affle | At a Glance
Affle | At a Glance ABOUT BUSINESS SEGMENTS GLOBAL REACH o Global technology company with a leading 1) Consumer Platform: Delivers acquisitions, India, South East Asia (SEA), Middle East and market position in India and a profitable engagements & transactions for leading brands and Africa (MEA), Nor
Slide 4: Cost Per Converted User (CPCU) Business
Affle | Cost Per Converted User (CPCU) Business 94.0% of Consumer Platform revenue contributed by CPCU model in H1 FY2020 and 6.0% from Non-CPCU (CPC/CPM1 type advertising) New user conversion Existing user repeat New/existing user (online) conversion (online) conversion (offline) Use Case – Targete
Slide 5: End to End Technology Platform
End to End Technology Platform Indian Ad Tech ~39% CAGR 2017-22 Smartphone segment India ~27.1% CAGR 2017-21 10 patents filed mDMP Advertisers DIGIXX award 2019 Digital Marketing Shoppers Excellence in Technology >250 bn mFaaS Data points (H1 FY20) IAMAI award - Best ROI Big Data Tech >2.13 bn Platf
Slide 6: Key Investment Highlights
Key Investment Highlights 1 Deep learning based understanding of consumer intent and behavior 2 End to end mobile advertising platform based solution 3 Profitable, low-cost business model with an asset light, automated and scalable platform 4 Addressing key industry issues related to consumer privac
Slide 7: Deep understanding of consumer intent & behavior
1 Deep understanding of consumer intent & behavior Over 2.1 billion connected devices profiled across India and International markets For the 6 months period (April 1, 2019 to Sept 30, 2019) 285mn 410mn Europe Over North America 121mn Japan, Korea 275 bn 598mn & Australia India 182mn Middle East & A
Slide 8: End to End mobile advertising platform based solution
2 End to End mobile advertising platform based solution o Affle is uniquely positioned to offer end to end platform based solutions to deliver higher ROI to its customers Key Components of Affle’s Consumer Platform Audience Data Quality Experience Publishers integrated over SSP/API* Appographic data
Slide 9: Consumer Platform Value Chain
2 Consumer Platform Value Chain Drive walk ins & Identify measure impact interested users Re-engage users Acquire new users & Maximize transactions Build engagement 8
Slide 10: Asset light, automated and scalable platform
3 Asset light, automated and scalable platform o Scalable and proven technology platform has delivered outcomes profitably despite operating in a low CPCU market Strong Network effects In-house platform leveraging Flexible and Scalable Enhanced ability to generate cloud computing infrastructure acti
Slide 11: Addressing key industry issues related to privacy and ad fraud
Addressing key industry issues related to privacy and 4 ad fraud Robust IP Portfolio | Real time fraud detection through mFaaS | Platform accredited by SG:D Data Privacy / IP Portfolio Ad Fraud Accreditation 8 Patents in US & Singapore 10 Patents filed in US & India related to digital ad fraud detec
Slide 12: Proven international track record with significant growth potential
Proven international track record with significant growth 5 potential Leveraging big data and machine learning capabilities to drive deeper penetration in emerging markets and deliver higher conversions # Converted users (mn) Average CPCU (Rs.) Revenue (Rs. mn) H1 FY2020 35.1 41.3 1,450 H1 FY2019 25
Slide 13: Well defined strategic roadmap for organic and inorganic growth
Well defined strategic roadmap for organic and inorganic 6 growth Enabled by enhancing strengths and leveraging market opportunities in India and International markets Invest in to develop and continuously enhance technological capabilities Drive deeper penetration in emerging Further develop the fr
Slide 14: Inorganic Growth Plan
6 Inorganic Growth Plan Pre Deal Assessment: Key Capability Attributes Strategic Focus Financial Knowledge: Complementing teams, tech and data strengthen our strategic focus Sustainability and enable efficient Platform (Data) expansion to other emerging markets M&A Targets must Customers: Complement
Slide 15: Leading Position in India
7 Leading Position in India o Affle holds a leading position in the fast growing Indian market and has demonstrated consistent profitability in a market which has substantial barriers to entry Indian digital market to post strong growth while it is characterized by low prevailing CPCU’s and other un
Slide 16: India, a high growth market: internet, e-commerce and digital advertising
India, a high growth market characterized by rapid growth 7 in internet, e-commerce and digital advertising o Positive outlook for the advertising industry, backed by a rapid economic growth, technology advancements and internet penetration India’s e-commerce market is in its early growth stages and
Slide 17: Group Structure, Financial Summary, Recent Developments and Board & Management Profile
Group Structure, Financial Summary, Recent Developments and Board & Management Profile
Slide 18: Group Shareholding Structure | As on Date (Post IPO)
Group Shareholding Structure | As on Date (Post IPO) Key Investors of the Promoter Affle Holdings Pte Ltd (“AHPL”) (AHPL) Singapore 100.0% 52.62% Affle Global Pte Ltd (“AGPL”) 15.76% Affle (India) Ltd (“Affle”) Singapore India 100.0% Affle International Pte Ltd. (“AINT”) Singapore 100.0% Affle X Pri
Slide 19: Financial Summary | Affle
Financial Summary | Affle Revenue from Operations (Rs. mn) EBITDA (Rs. mn) & EBITDA Margin (%) 27.2% 28.2% 25.4% 24.0% 2,494 703 1,672 1,593 1,148 455 404 275 FY2018 FY2019 H1 FY2019 H1 FY2020 FY2018 FY2019 H1 FY2019 H1 FY2020 Consolidated Consolidated Consolidated Consolidated Consolidated Consolid
Slide 20: Financial Summary | Affle
Financial Summary | Affle PAT (Rs. mn) & PAT Margin (%) LTM Return Ratios (As of Sept 30, 2019) Balance Sheet 19.5% Non-adjusted 18.0% Adjusted for 16.6% *Key Ratios (LTM**) for IPO 15.7% Net IPO Proceeds Proceeds1 488 ROE (%) (Return on Equity) 58.6% 31.7% ROCE (%) 278 288 (Return on Capital Employ
Slide 21: Top Customers Profile | Affle
Top 10 Customers Profile | Affle ▪ Natural shift in the select industry verticals where more advertisers are engaging directly than through their advertising agencies ▪ Top 10 customers concentration reduced in H1 FY2020 H1 FY2019 Customer Contribution H1 FY2020 Customer Contribution As a % of Conso
Slide 22: Recent Developments
Recent Developments Filed 14 patents in Singapore and the USA to fortify AI-driven intelligence & automation for conversion - driven marketing with a key focus on conversational, vernacular and voice-based intelligence Launched new Research & Development Centre in Bangalore to strengthen the focus o
Slide 23: Promoter and Independent Directors
Promoter and Independent Directors Individual Promoter and Managing Director Anuj Khanna Sohum o A technopreneur with over 18 years of experience in leading technology products / platform based businesses Chairman, Managing Director o Co-founded Anitus Technologies Pte. Ltd. and Seclore Technology P
Slide 24: Key Management and Global Advisors
Key Management and Global Advisors Executive Director Anuj Kumar o Over 17 years of experience in advertising and technology platforms based business roles Chief Revenue & Operating o Previously worked with J Walter Thompson (JWT), WPP Marketing India Pvt. Ltd. and ESPN Software India Pvt. Ltd. Offi
Slide 25: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”) have been prepared forward looking statements. Forward looking statements contained in this Presentation by Affle (India) Limited (“Affle” or the “Company”) solely for information purposes and regarding past trends or acti
Slide 26: Frost and Sullivan Disclaimer
Frost and Sullivan Disclaimer “This independent market research report on the advertising and ad tech varying levels of quantitative and qualitative analyses, including industry market has been prepared by Frost & Sullivan India Pvt. Ltd. (“Frost & journals, company reports and information in the pu
Slide 27: Investor Relations Contact
Corporate: affle.com Investor Relations Contact investor.relations@affle.com
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