Slide 1: 200,000+ merchants, $1.9 billion+
200,000+ $1.9 BILLION+
Slide 2: Safe Harbour
Safe Harbour ‘This presentation contains forward4ooking statemonts that are based on our management's Current estates, beliefs and assumptions, which are bated on management's perception of hestoric Pends, current conditions and expected future developments, as weil as other factors management belev
Slide 3: Snowdevil Store #1, circa 2004
: Snowdevil Store #1 CIRCA 2004
Slide 4: One Platform, Every Channel, Any Device.
One Platform, Every Channel, Any Device. —— Z A 7 ? y;
Slide 5: One Platform, Every Channel, Any Device.
One Platform, Every Channel, Any Device. A single, integrated back office o/
Slide 6: Multi-channel Commerce Platform
Multi-channel Commerce Platform + Asingle, simple to use back office + Powering all your sales channels + Everything integrated
Slide 7: Our Market
Our Market shopify $179 Sem $798 MONTH PROFESSIONA 52D tu
Slide 8: Entrepreneurship
Entrepreneurship DID IT WORK? Fe a A BUILD Ne IDEA our largest merchants tomorrow. Y + Small merchants today can become - Completeness, reduced complexity, and ease of use + Leaves little room for disruption from below.
Slide 9: Build-a-Business
Build-a-Business 2011 2012 2013 2014 2015 Tim FERRISS SETH GODIN GARY VAYNERCHUK DAYMOND JOHN SIR RICHARD BRANSON © @® @ @ $35M $12M $55M $I00M $250M solo sou soLo soLo soLo “I'm biased, but | think being an entrepreneur is a pretty damn good thing.” ~ SIR RICHARD BRANSON
Slide 10: Headroom on SMB TAM
Headroom on SMB TAM 46M $46B Global TAM 7! 10M $10B TAM 1) Global ™ Bl Current Core Geographies ® ‘Source: AMI Partners () Merchants Gefined as retaders wit less than 500 employees. incites Commercialy located businesses, sole proprietorsiips and home-based businesses: (2) Key geographies include: U
Slide 11: Larger Brands
Larger Brands
Slide 12: Build-a-Business Success
Build-a-Business Success © DoDocase April 2010 Enters BaB competition June 2010 Hits 10k orders in first 90 days July 2010 Wins Shopify's Build A Business Competitior I April 2011 First year's sales total more tha June 2011 Expands into retail locat = | tc tuonedmcnnpren ia Nov 2011 Obama starts usi
Slide 13: Partner Ecosystem
Partner Ecosystem App —> Developers boot SHOPIFY APP STORE \ s | — —- ma. —_. Ga ff * res Merchants SHOPIFY EXPERTS pempens ——? a ‘aon wa mI 2 i SHOPIFY THEME STORE 3
Slide 14: Partners
_ rartners STRATEGIC PARTNERS Google Domains amazon fo —— ct AdRolls DESIGN AND DEVELOPMENT AGENCIES
Slide 15: Leading Marketing
Leading ae beh — a Blog Deriness Play Offense wr Defenee — » Marketing Global cones In-person Prana spires Marketing
Slide 16: Synonymous with Ecommerce
Synonymous with Ecommerce GOOGLE TRENDS DATA FILTERED FOR USA 200920102011 2012 20138 2014 2015 fm “Ecommerce” Oo “Shopify”
Slide 17: Shopify's Unique Recipe
Shopify’s Unique Recipe Great Technology Beautiful Design Robust Ecosystem 7
Slide 18: The Numbers
THE NUMBERS © shopify
Slide 19: Financial Highlights
Financial Highlights @ GROWTH @ POWERFUL BUSINESS MODEL it) LONG-TERM FOCUS Strong, consistent growth in Revenue, MRR and GMV Success-based revenue stream built on a large recurring subscription (SaaS) base Strong track record of cash management and investing for the long term
Slide 20: Strong Consistent Revenue Growth
Strong Consistent Revenue Growth 2012-2013, 2014 = 2015e* BB Merchant solutions BB Subscription solutions *Midpoint of management forecast range at November 4, 2015 $135.1M $69.8M 9M0 9 MO 2014 2015 DRIVERS + Growing merchant base + Expanding GMV * Introduction and adoption of merchant offerings + R
Slide 21: Strong Consistent MRR Growth
Strong a MRR nainibin 85% CAGR | | | wlll sitll ol] 2012 2013 204 2015 Monthly Recuring Revenue. of MRE 1) Caicutated et the end of each pened by mining the number of merchants who have KARCNOGON Diane WER US at Te Dero end Gato by the average monty subscristor plan fee revenue © eftect on the lait
Slide 22: Strong Consistent GMV Growth
Strong Consistent GMV Growth $3.88 + 9M0'I4 9MO'IS $1.68 DRIVERS + More merchants + Higher avg, GMV per merchant + Introduction of POS 2012 2013 2014
Slide 23: Powerful Business Model
Powerful Business Model GROSS PROFIT @ $62.1 > $758M 2013 2014 9MO14 9M0‘15
Slide 24: Operating Leverage
Operating Leverage 7%, 131 2013 2014 YTD 2015 ASAPERCENTAGEOFREVENUE Mi S8M 8 fM REO) «MM Ga Excludes SBC and Sales Tex expente
Slide 25: Growth Vectors
Growth Vectors —aecinsemsrons Penetration More Partners More Channels 0 > Q More Solutions More Merchants & More GMV
Slide 26: Investment Highlights
Investment Highlights Enormous Opportunity — Multichannel commerce platform targeted at SMB market. Powerful Business Model — Rapidly growing SaaS and success-based business model. World-class Product — Well-crafted for simplicity and scalability. Vast Ecosystem — Engaged and expanding partner ecosy
Slide 27: 1008888888! an | AA
1008888888! an 00 | AA
Slide 28: Appendix
APPENDIX © shopify
Slide 29: Reconciliation to GAAP Figures
Reconciliation to GAAP Figures GAAP Grete profit 017 “mn aim ma add: cont of revenene SBC 8 10 i] te Non-GAAP Gress Preat ae W852 at 75750 Xof Heveeee hon 7%. om to% GAAP Sales aad marbeting 12.263 251 929 770 amr ‘bene: Soles and marketing SBC «e = bad so 6a Non-GAAP Salen and Marketing 12996 2997