Pureprofile Ltd. · ASX:PPL
Pureprofile — Investor Presentation (July 2025)
29 slides from Pureprofile's investor presentation, Jul 28, 2025
Slide 1: Q4 FY25 Investor Presentation
Q4 FY25 JULY 2025 Investor Presentation Martin Filz - CEO Presented by : Melinda Sheppard - CFO 1
Slide 2: Disclaimer
Disclaimer This presentation has been prepared by Pureprofile Limited (Pureprofile) and comprises summary informations and materials/slides concerning Pureprofile. This is not a prospectus, disclosure document or offering document. By attending an investor presentation or briefing, or accepting, acc
Slide 3: Business Overview
Business Overview All commentary and financial metrics are presented on a preliminary, unaudited and continuing business basis (excluding discontinued Pure.amplify Media businesses). EBITDA and EBITDA margin excludes significant items including share based payments
Slide 4: Pureprofile's Achievements in FY25
FY25 UPDATE Pureprofile’s Achievements in FY25 We delivered record results and accelerated our revenue growth to 19% whilst launching new technology solutions to support long-term growth ● Successfully achieved full year financial guidance delivering $57.2m in revenue, $5.2m in EBITDA and a $5.7m ca
Slide 5: Pureprofile at a glance
FY25 UPDATE Pureprofile at a glance We are Pureprofile What we do We are a global data and insights We securely connect organisations with company, helping brands, businesses & highly profiled audiences, gathering data government answer crucial questions that is otherwise inaccessible How we do it W
Slide 6: Our vision is to deliver more value from the world's information
Our vision is to deliver more value from the world’s information We are a truly global company completing studies in 93 countries over the past 12 months Data & Insights Platform UK Mainland Europe Operations Hub USA Malaysia & Indonesia India Philippines 14 offices globally Singapore 923 clients gl
Slide 7: Corporate Growth Strategy
Corporate Growth Strategy
Slide 8: Clear corporate growth strategy
FY25 UPDATE 02: Technology & AI 01: Global business Accelerate our Technology & AI Focus on building a stronger solutions global business, global - Datarubico panel and adding complementary data - Synthetic responses sources through strategic - Social Insights tools partnerships - Internal efficienc
Slide 9: The Opportunity
FY25 UPDATE The Opportunity As a market leader in ANZ, the next phase of our strategy is to replicate the same success in the US and UK. These markets are currently 30 times and 5 Artificial Intelligence (AI) times larger than Australia, respectively Global insights industry turnover, 2023 The most
Slide 10: Pureprofile's Growth Journey
FY25 UPDATE Pureprofile’s Growth Journey Pureprofile’s above-market growth is driven by our extensive panel reach, innovative technology and client-focused approach - all made possible by our highly engaged and talented team This is the formula that enables us to consistently outperform our competit
Slide 11: Key Priorities for FY26
FY25 // UPDATE CORPORATE STRATEGY Key Priorities for FY26 Global Business Drive Growth New clients - Add more commercial people to enable client growth ● Expand client share of wallet globally Commercial partnerships - Partner with best of breed client solutions, utilising the extensive Pureprofile
Slide 12: Aspirational Objectives for FY26 & FY27
FY25 // UPDATE CORPORATE STRATEGY Aspirational Objectives for FY26 & FY27 Drive Growth Improve Margins International Revenue Overtakes ANZ Economies of Scale Double the UK business revenue, taking significant market share Continually reducing costs versus revenue Triple the US business revenue Speci
Slide 13: New Solutions
New Solutions
Slide 14: Self-serve data and insights solutions
FY25 Update Self-serve data and insights solutions Launched in Q4 Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile 14
Slide 15: Self-serve solutions - Insights Creator
FY25 Update Self-serve data and insights solutions - Launched in Q4 Insights Creator An all-in-one AI-enabled platform that streamlines end-to-end insights generation Launch surveys, influence costs with flexible sample bidding, manage fieldwork, monitor data in real time, and generate automated, ex
Slide 16: Self-serve solutions - Sample Only
FY25 Update Self-serve data and insights solutions - Launched in Q4 Sample Only An always-on, self-serve platform giving users access to quality sample sources Allows panel partners to access quality sample anytime through a self-serve platform that enables them to manage spend and streamline fieldw
Slide 17: New Solutions - Conversational AI
FY25 // Update CORPORATE STRATEGY New Solutions - Launched in Q1 FY26 Conversational AI A chatbot style interface that engages, probes and seamlessly blends qualitative insights with quantitative scale Enhanced respondent Richer responses at scale Faster actionable engagement insights Enables more n
Slide 18: New Solutions - Message Testing
FY25 // Update CORPORATE STRATEGY New Solutions - Launching in Q1 FY26 Message Testing Quickly narrow down and refine top-performing messages or ideas across generational segments to validate market fit and make decisions with confidence 1. What it does? 2. How it works? 3. Why it matters? Test, ide
Slide 19: New Solutions - AI coding
FY25 // Update CORPORATE STRATEGY New Solutions - Launching in Q1 FY26 AI coding Powered by inca, turns open-ended responses into structured insights quickly and at scale. 1. What it does? 2. How it works? 3. Why it matters? Removes manual coding Uses natural language As deadlines tighten and delays
Slide 20: New Solutions - Why
FY25 // Update CORPORATE STRATEGY New Solutions - Why To better support clients and drive strategic growth, Pureprofile is launching next-gen insight solutions that: Deliver More Value High-Quality Insights, Support Margin to More Clients Delivered at Scale Expansion Relevance and value in Offering
Slide 21: Full Year FY25 & Q4 FY25 Financial Performance
Full Year FY25 & Q4 FY25 Financial Performance All commentary and financial metrics are presented on a preliminary, unaudited and continuing business basis (excluding discontinued Pure.amplify Media businesses). EBITDA and EBITDA margin excludes significant items including share based payments Purep
Slide 22: Record FY25: growth delivered, guidance met
// FINANCIAL PERFORMANCE FY25 Record FY25: growth delivered, guidance met Business Results FY25 vs FY24 FY25 delivered record full-year revenue of $57.2m, up 19% on pcp, underpinned by the successful execution of our growth strategy. Platform revenue grew 23% on pcp, as more clients leverage our Rev
Slide 23: FY25 Financial metrics trends
// FINANCIAL PERFORMANCE FY25 FY25 Financial metrics trends +22% 4-year CAGR ROW revenue has grown from 29% to 46% of total revenue over five years, reflecting the success of our global growth strategy, reducing the reliance on the mature ANZ market. Pureprofile (ASX: PPL) Investor Presentation // C
Slide 24: FY25 Financial metrics trends
// FINANCIAL PERFORMANCE FY25 FY25 Financial metrics trends +15% 4-year CAGR +35% 4-year CAGR +78% 4-year CAGR +18% 4-year CAGR Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile 24
Slide 25: Strong continued growth for Q4 FY25
// FINANCIAL PERFORMANCE FY25 Strong continued growth for Q4 FY25 Business Results Q4 FY25 vs Q4 FY24 Q4 FY25 delivered a record quarterly revenue of $15.3m, up 17% on pcp, reflecting strong expansion in the UK and US and the continued delivery of our growth strategy. Platform revenue grew 10% on pc
Slide 26: Q4 FY25 Financial metrics trends
// FINANCIAL PERFORMANCE FY25 Q4 FY25 Financial metrics trends +10% 4-year CAGR +34% 4-year CAGR +56% 4-year CAGR +4% 4-year CAGR Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile 26
Slide 27: Summary
Summary EBITDA growth for FY25 of 18% on pcp was driven by continued revenue momentum, focused investment and diligent cost control Robust ANZ revenue growth of 12% in an increasingly competitive market ROW delivered a 28% uplift in revenue on pcp, highlighting sustained progress in our global growt
Slide 28: Contact
// CONTACT Contact 263 Riley Street Surry Hills NSW 2010 Australia +61 2 9333 9700 info@pureprofile.com business.pureprofile.com This presentation has been authorised for release to the ASX by the Chair and the Managing Director. Martin Filz Melinda Sheppard Chief Executive Officer Chief Financial O
Slide 29: Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile
29 Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile