Desenio Group Ab · OMXSTO:DSNO
Desenio Group Ab — Q4 2021 Earnings Presentation
15 slides from Desenio Group Ab's earnings presentation, 2022
Slide 1: Results Presentation 2021 Q4
RESULTS PRESENTATION 2021 Q4
Slide 2: Key Headlines
KEY HEADLINES • Net sales and increased 25% to SEK 1,227 million for the full year 2021 and decreased -6% to SEK 319 million in the fourth quarter compared to the same periods previous year. • Improved operating efficiency and higher sales volumes translated into higher profit margins in Q4 compared
Slide 3: Desenio Group in Brief
DESENIO GROUP IN BRIEF 1 DISRUPTIVE APPROACH TO A LARGE GLOBAL DESIGN CATEGORY 2 INNOVATIVE INDUSTRIAL CREATIVITY AT SCALE 3 TECH-BASED, DATA-DRIVEN AND DYNAMIC GROWTH MACHINE 4 SIGNIFICANT POTENTIAL IN CURRENTLY UNADDRESSED MARKETS 5 BEST-IN-CLASS PROFITABILITY AND CASH GENERATION 3
Slide 4: Key Highlights
KEY HIGHLIGHTS Q4 2021 • Net sales decreased -5.6% (-30.2% organic growth) • Gross margin at 82.4% (85.8%) • Gross margin at 82.4% adjusted for poster store • Adjusted EBITA margin 15.3% (27.6%) • Active customers increased 64% FY 2021 • Net sales increased 25.4% (-10.7% organic growth) • Gross marg
Slide 5: Financial Highlights
FINANCIAL HIGHLIGHTS NET SALES (SEK million) GROSS MARGIN ADJUSTED EBITA (SEK million) 338 319 85.8% 93 82.4% 82.4% 217 49 60% 27,6% 15.3% -6% -30% 2020Q4 2021Q4 2021Q4 2020Q4 2021Q4 2020Q4 2021Q4 2021Q4 organic organic Y-o-Y growth Adj EBITA margin 5
Slide 6: Customer Highlights
CUSTOMER HIGHLIGHTS ACTIVE CUSTOMERS (thousands) VISITS (thousands) ORDERS (thousands) 3,777 692 662 25,917 24,771 2,662 473 2,301 59% 16,368 64% 44% 38% -4% 16% -37% 5% -29% 2020Q4 2021Q4 2021Q4 2020Q4 2021Q4 2021Q4 2020Q4 2021Q4 2021Q4 organic organic organic Y-o-Y growth Y-o-Y growth Y-o-Y growth
Slide 7: Cash Flow Highlights
CASH FLOW HIGHLIGHTS NET WORKING CAPITAL (SEK million) OPERATIONAL CASH FLOW CAPEX (SEK million) 50.0 200.0 178.6 180.0 160.0 140.0 2020Q4 2021Q4 120.0 100.0 2020Q4 2021Q4 -6% - 6% 80.0 60.0 6.9 37.2 -77 40.0 - 52% 0.7 20.0 0.0 0.0 2020Q4 2021Q4 2020Q4 2021Q4 - 669 NWC/Net Sales LTM 7
Slide 8: Search Index Development
SEARCH INDEX DEVELOPMENT 120 120 120 100 20 21 100 20 21 20 21 100 Q4 Q4 Q4 Q4 Q4 Q4 80 80 80 60 60 60 40 40 40 20 20 20 0 0 0 Desenio Poster Store Juniqe 120 120 120 100 20 21 100 20 21 100 20 21 Q4 Q4 Q4 Q4 Q4 Q4 80 80 80 60 60 60 40 40 40 20 20 20 0 0 0 Wayfair Westwing Poster + Posters Source: G
Slide 9: Brand Search Index Development
BRAND SEARCH INDEX DEVELOPMENT BRAND SEARCH INDEX (COMMON INDEX) 120 100 80 60 40 20 0 01-20 02-20 03-20 03-20 04-20 05-20 06-20 07-20 08-20 09-20 10-20 11-20 12-20 01-21 01-21 02-21 03-21 04-21 05-21 06-21 07-21 08-21 09-21 10-21 11-21 12-21 01-22 Source: Google Trends -20 Desenio Poster Store Juni
Slide 10: Search Index Development
SEARCH INDEX DEVELOPMENT 20 21 20 21 20 21 Q4 Q4 Q4 Q4 Q4 Q4 20 21 20 21 20 21 Q4 Q4 Q4 Q4 Q4 Q4 Source: Google Trends Note that these are all indexes of their own search volume and thus can’t be exactly compared to each other. This is purely for illustrative purposes to see that the trend patterns
Slide 11: Brand Search Index Development
BRAND SEARCH INDEX DEVELOPMENT BRAND SEARCH INDEX (COMMON INDEX) Source: Google Trends Desenio Poster Store Juniqe Iamfy King and McGaw 11
Slide 12: Traffic Conversion Rate About the Same as Last Year
TRAFFIC CONVERSION RATE ABOUT THE SAME AS LAST YEAR Conversion rate for all Desenio sites 4.00% Q4 3.50% 3.00% 2.50% 2.00% 1.50% 1.00% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 2019 2020 2021 Sessions for all Desenio sites 12 Miljontal 10 Q4 8 6 4 2 0 Jan Feb Mar Apr May Jun Jul Aug Sep O
Slide 13: H2 2021 Gross Order Intake 30% Higher Than H2 2019
H2 2021 GROSS ORDER INTAKE 30% HIGHER THAN H2 2019 Desenio Group Gross Order intake Miljontal 250 Q4 200 150 100 50 0 January February Mars April May June July August September October November December 2019 2020 2021 *Data source: Flow 13
Slide 14: Strategic Focus
STRATEGIC FOCUS • Operational excellence - Weiwei Yue started as new COO January 2022 • Expansion in North America with local team under the leadership of Michael Kurlancheek • Continued growth initiatives in Europe to increase market share. 14
Slide 15: Desenio Group
DESENIO GROUP