Slide 1: Kaya Limited
Kaya Limited August 3, 2021 To, BSE Limited National Stock Exchange of India Limited Market Operations Department, 'Exchange Plaza', 5th Floor, 1st Floor, Phiroze Jeejeebhoy Towers, Plot No. C/1, G Block, Dalal Street, Bandra Kurla Complex, Mumbai – 400001 Bandra(E), Mumbai 400051 BSE Scrip Code: 53
Slide 2: Q1 FY22 Investor Presentation
Q1 FY22 Investor Presentation
Slide 3: Disclaimer
This investor presentation has been prepared by Kaya Limited (“Kaya”) and does not constitute a prospectus or placement memorandum or an offer to acquire any securities. This presentation or any other documentation or information (or any part thereof) delivered or supplied should not be deemed to co
Slide 4: The Quarter Gone By...
The Quarter Gone By... 1 3 Who are we? 2 New Initiatives 4 Kaya Financial Overview 100% Safe
Slide 5: About us
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Slide 6: Future Forward, Digital First Brand
Innovative, Technology Forward Pioneering Skin 100+ Dermatologists, State of Art Technology, Customised Solutions Care Brand • Incorporated in 2003, Kaya is a pioneer in speciality • All services and products designed and formulated by in-house skin & hair care with a Unique Business Model; a blend
Slide 7: Our Presence - India
Our Presence - India Jalandhar (1) Ludhiana (1) 16 Indian States 24 Cities 73 Clinics Chennai (4)
Slide 8: Our Presence – Middle East
Our Presence – Middle East 23 Clinics 3 Countries 9 Cities
Slide 9: Dermat Backed, Curated for "Indian Skin" | 85+ Product Mix
Dermat Backed, Curated for "Indian Skin" | 85+ Product Mix Acne Free Brightening Essentials Anti Ageing Derma Natural Hair Care
Slide 10: Futuristic Technology, Largest Pool of Dermatologists
Largest Pool of Futuristic Technology State-of-the-art clinics Dermatologists
Slide 11: Who are we speaking to?
Who are we speaking to? • 18-40 year old urbane consumer. • She is well travelled, aware of her choices, digitally savvy, socially conscious and appreciates the good things in life. • She believes in people/brands who believe in doing good. • She is non-judgemental and inclusive in her choices. • Sh
Slide 12: Kaya 100% safe
each. Kaya “Tet” 100% safe
Slide 13: Kaya – 100% Safe Zone
Kaya – 100% Safe Zone • #iamvaccinated badges for all our clinic staff • 85% of all Kaya employees vaccinated. • Omnichannel Communication Campaign via Whatsapp, SMS, Instagram & Facebook posts • In Clinic posters and Tent cards • Reached over 1 lac consumers digitally
Slide 14: Highest Safety Standards in the Category – Middle East
Highest Safety Standards in the Category – Middle East • List of 110 internal protocols, covering ‘Customer’ & ‘Employee Safety & hygiene’. Surpassing protocols set out by health authorities • At various stages: • While booking an appointment • Walking into the clinic • During the Service • Declarat
Slide 15: New Initiatives
New Initiatives
Slide 16: Kaya goes Vernacular!
Kaya goes Vernacular! Experimented with Micro Marketing as a powerful tool in Performance Marketing since June’21 Encouraging Trend Observations: 1. Vernacular Affinity 2X – 3X than English across geographies 2. 100bps improvement in Lead Quality A repeatable model – more geographies and languages s
Slide 17: Kaya's Brand Love Increases!
Kaya's Brand Love Increases! Consumer Conversations on a high – Growth in likes, shares, comments across Instagram and Facebook What drove this growth? • Video Content • Real Imagery • Influencer Experientials • Topical Campaigns – Pride, Father's Day
Slide 18: E-commerce Q1 Performance
E-commerce Q1 Performance Business planning and renew ed strate gy on customer engagement and brand visibility resulted in 83% growth on e- commerce platforms in comparison to Q1 last year. E-commerce contributed 22% of Total Net Revenue of India business. • Bundling of products on Nykaa and Flipkar
Slide 19: Strategic tie-ups and Partnerships
Strategic tie-ups and Partnerships Kaya established an exclusive partnership with Cure fit for skin and hair care services on the Cult fit platform • Completed the onboarding of 45 clinics on Cult fit platform • Kaya is available in cities like Bengaluru, Chennai, Mumbai, Hyderabad and Delhi-NCR for
Slide 20: Kaya's Dermats Turn Skinfluencers!
Kaya's Dermats Turn Skinfluencers! An 18 year old legacy brand leveraging on our USP – our 100+ dermats, to bring alive Kaya's skincare expertise. Where did we host this? IGTV Reels on Instagram and Facebook Impact: Reinforcing Kaya's authority as skin evangelist Increase in Kaya's Digital Conversat
Slide 21: Kaya Smiles taking personalisation to the next level!
Kaya Smiles taking personalisation to the next level! CRM initiated for deeper consumer understanding. Objective : Retain our existing loyal consumers for life How did we do this? By pivoting from a transactional model to a relationship model to customise communication for every consumer. Result : R
Slide 22: Business Focus KME – Q1
Business Focus KME – Q1 Promote the care & luxury of Kaya Increase Awareness & top of the funnel for Plastic Increase awareness for Kaya at a never before price Surgery at Kaya Body Solutions Kaya quality, at a compelling price. Aimed at growing the top of the Aimed at growing the top of the Aimed a
Slide 23: Innovations in KME – Q1
Innovations in KME – Q1 Focused on Body Launches across the region TruSculpt Flex launched in UAE, for the first time Kaya Hair Btx - Kaya Fountain of youth in the country, at Kaya clin ic – Launched Apri’21 Innovative use of Botox to Kaya DNA Repair Therapy CoolSculpting launched in Riyadh (KSA), f
Slide 24: Q1 Financial
Q1 Financial
Slide 25: Highlights – Q1
Highlights – Q1 • Business in India was disrupted due to 2 nd wave of COVID-19 and was operational for around 40 days in Q1 FY 22 • Collection in c linics in India gre w by 394% in Q1 FY 22 as compared to Q1 FY 21 • Collection in c linics in Middle East re gion at 91% of Pre-COVID Avg in Q1 FY 22 •
Slide 26: Kaya Group Highlights
Kaya Group Highlights Collection (INR Crs) Net Revenue (INR Crs) • Collection gre w by 175% in Q1 FY 22 as compared to 80.0 80.0 67.1 66.2 Q1 FY 21 60.0 60.0 • Middle East collection gre w by 169% in Q1 FY 22 as 40.0 40.0 23.9 24.4 compared to Q1 FY 21 20.0 20.0 - - • Overall Net Revenue was INR 66.
Slide 27: Kaya India Highlights
Kaya India Highlights • Collection gre w by 190% over Q1 FY 21 Collection (INR Crs) Net Revenue (INR Crs) 20.0 17.3 25.0 • Net Revenue gre w by 254% over Q1 FY 21 19.1 20.0 15.0 • Cate gories like Laser hair removal continued to perform 15.0 10.0 w ell during 2 nd wave of COVID -19 due to safety and
Slide 28: Kaya Middle East Highlights
Kaya Middle East Highlights • Collections for Q1 FY 22 at INR 49.7 crs, 92.6% achievement of pre- covid average of April 2019-Feb 2020 base. • Net Revenue for Q1 FY 22 at INR 48 crs, 93.1% achievement of pre- covid average of April 2019-Feb 2020 base. • EBIDTA at INR 2.8 crs, against pre-covid avera
Slide 29: Financial Highlights : Kaya Group
Financial Highlights : Kaya Group Particulars (INR crs) Q1 FY22 Q1 FY21 Collection grew by 179% at constant currency over LY Collection 67.1 24.4 Net Revenue grew by 183% at constant currency over LY Net Revenue* 66.2 23.9 Collection grew by 175% over LY Net Revenue grew by 177% over LY EBITDA 4.9 (
Slide 30: Financial Highlights : India
Financial Highlights : India Particulars (INR crs) Q1 FY22 Q1 FY21 Collection SSG 235% over LY Net Revenue SSG 330% over LY Collection 17.3 5.9 Collection grew by 190% over LY Net Revenue grew by 254% over LY Net Revenue 19.1 5.4 EBITDA margin is -12% of NR in CY, as against -135% of NR in LY EBITDA
Slide 31: Financial Highlights : Middle East
Financial Highlights : Middle East Particulars (INR crs) Q1 FY22 Q1 FY21 Collection grew 175% at constant currency Net Revenue grew 162% at constant currency Collection 49.8 18.5 Collection grew by 169% over LY Net Revenue grew by 155% over LY Net Revenue 48.3 18.9 Operating margin is 0% of NR in CY
Slide 32: Financial Highlights : Q1FY22
Financial Highlights : Q1FY22 Kaya India Kaya Middle East Kaya Group Particulars (INR in crs) Q1 FY22 Q1 FY21 Gr % Q1 FY22 Q1 FY21 Gr % Q1 FY22 Q1 FY21 Gr % Collection grew by 175% over LY Collection 17.3 5.9 190% 49.8 18.5 169% 67.1 24.4 175% Net Revenue grew by 177% over LY Net Revenue* 19.1 5.4 2
Slide 33: Thank You
Thank You