Slide 1: Evercore ISI Fireside Chat
EVERCORE ISI FIRESIDE CHAT March 1, 2022 1
Slide 2: Recap of Strong 2Q22 Consumer Beauty Performance
RECAP OF STRONG 2Q22 CONSUMER BEAUTY PERFORMANCE GAINING MARKET SHARE GLOBALLY FOR FIRST TIME IN 5 YEARS Coty Total Consumer Beauty (Global Share Pts YoY) Coty Color Cosmetics (Global Share Pts YoY) Source: NielsenIQ through Dec. 2021 Market: B&M and E-com (Amazon) 2 Total Countries: Argentina, Aust
Slide 3: Drivers of U.S. Prestige Fragrance Growth
DRIVERS OF U.S. PRESTIGE FRAGRANCE GROWTH Power of Scent is Amplifying Increasing Use Among MEN % of Population who Appreciate Scent More Fragrance Unit Growth 15.7% One Year Later 11.2% 5.7% 1.4% Men Women vs. 1Yr Ago vs. 2 Yr Ago 63% Adjustment Increasing Use Among GEN Z Share of Users by Age 58%
Slide 4: Drivers of U.S. Prestige Fragrance Growth: Volume and Premiumization
DRIVERS OF U.S. PRESTIGE FRAGRANCE GROWTH Volume Growth Accompanied by Strong Premiumization 54% 44% 43% 40% 40% 37% 37% 38% 38% 36% Evol vs 2019 25% VALUE 25% 23% 20% 22% 19% 18% 17% 16% 17% 13% 15% UNITS 3% 2% Jan 21 Feb 21 Mar 21 Apr 21 May 21 Jun 21 Jul 21 Aug 21 Sept 21 Oct 21 Nov 21 Dec 21 4 S
Slide 5: Growing Fragrance Usage by Gen Z Driven by Social Media and Usage Habits
GROWING FRAGRANCE USAGE BY GEN Z CONSUMERS DRIVEN BY SOCIAL MEDIA AND USAGE HABITS Social Media as a Fragrance Google Searches on Perfumes Have Accelerated Purchase Influencer 5
Slide 6: Growing Fragrance Usage by Gen Z: Application Method
GROWING FRAGRANCE USAGE BY GEN Z CONSUMERS DRIVEN BY SOCIAL MEDIA AND USAGE HABITS Younger Consumer Fragrance Usage Boosted By Application Method 6
Slide 7: #PerfumeTok - TikTok as a Fragrance Discovery Platform
#PERFUMETOK - TIK TOK AS A FRAGRANCE DISCOVERY PLATFORM Most Viral Tik Tok Fragrance Content #PerfumeTok 506Mviews 4.8M 6.9M #PerfumeTikTok 812K 1.4M 1.7B views 14K 5.6K Smells like Reaction to trend Key driver of consumer engagement and conversion for fragrance posts is creator commentary, rather t
Slide 8: China Fragrance Market Growth Drivers
CHINA FRAGRANCE MARKET GROWTH DRIVERS Fragrances Are an Fragrances Are Seen as an Continued Premiumization of Affordable Luxury Item Item of Self Expression Fragrances 8
Slide 9: Fragrance Penetration in China Still Low, but Growing Rapidly
FRAGRANCE PENETRATION IN CHINA STILL LOW, BUT GROWING RAPIDLY ~9% ~3% <3% Fragrance penetration Fragrance penetration Fragrance penetration amongst urban women amongst urban men amongst total China population 9 Source: Kantar Beauty Purchaser Panel 2017-2019
Slide 10: Higher Appetite for Ultra Premium Fragrances in China
HIGHER APPETITE FOR ULTRA PREMIUM FRAGRANCES IN CHINA 67% of Fine Fragrance users have used ultra-premium fragrances (vs 26% av in EU5-US) Ultra-premium is strongly driven by private collections as: 51% have bought/used Private Collections 41% have bought/used Niche brands • Sources: U&A 2020, Kanta
Slide 11: China Fragrance Market Approaching the Size of UK and Germany
CHINA FRAGRANCE MARKET APPROACHING THE SIZE OF UK AND GERMANY $4.3Bn FY25 Forecast Based on FY19-21 CAGR +8.6% -1.4% -2.9% -2.7% +30.6% +1.6% +1.9% +5.1% CAGR FY18-21 CAGR FY18-21 CAGR FY18-21 CAGR FY18-21 CAGR FY19-21 CAGR FY18-21 CAGR FY18-21 CAGR FY18-21 11
Slide 12: Ultra Premium and Premium+ Gaining in European Markets
ULTRA PREMIUM AND PREMIUM+ GAINING IN EUROPEAN MARKETS Total Market: +11% Total Market: +2% Ultra Premium 6.9% 8.4% 5.4% 6.0% +34% +14% 33.2% 33.9% 31.3% 33.3% Premium + +13% +8% Premium 50.0% 47.3% 49.0% 46.7% Low Premium 10.0% 8.7% 16.0% 14.0% CY20 CY21 CY20 CY21 Total Market: +11% Total Market: +
Slide 13: Higher Concentration EDPs Gaining in European Markets
HIGHER CONCENTRATION EDP’S GAINING IN EUROPEAN MARKETS EDP weight in Total Juices (%) Total Juices +3% Total Juices +15% +1.9pt +2.2pt +2.2pt 76% +2.2pt 74% 74% 76% 57% 59% 58% +3.2pt 56% +3.0pt 28% 31% 28% 31% CY20 CY21 TOTAL CY20 CY21 CY20 MEN CY21 MEN CY20 CY21 TOTAL CY20 CY21 CY20 MEN CY21 MEN T
Slide 14: Couture and Premium Fashion Brands Consistently Lead Fragrance Category
COUTURE AND PREMIUM FASHION BRANDS CONSISTENTLY LEAD FRAGRANCE CATEGORY 2012 2016 2021 • All top 10 women’s fragrance brands over the last 9 1 years have been couture or premium fashion brands 2 • No niche or celebrity fragrances have entered 3 the Top 10 4 • Top 10 women’s fragrance brands have rem
Slide 15: Coty Fragrances Aligning with Health and Wellness Trend
COTY FRAGRANCES ALIGNING WITH HEALTH AND WELLNESS TREND Makes me feel good Joyfulness COTY FRAGRANCES PROVEN TO ELICIT POSITIVE EMOTIONS AND BETTER COGNITIVE RESPONSES Better Cognitive Seduction Responses & Emotions 15
Slide 16: Disclaimer
DISCLAIMER Forward-Looking Statements Certain statements in this presentation are forward-looking statements. These forward-looking statements reflect the Company's current views with respect to, among other things, the impact of COVID-19 and potential recovery scenarios, strategic planning, targets
Slide 17: Title of the Presentation
COTY SINCE 1904 TITLE OF THE PRESENTATION