Freelancer Ltd. · ASX:FLN
Freelancer — Goldman Sachs Small and Mid-Cap Conference 2014
47 slides from Freelancer's conference presentation, May 21, 2014
Slide 1: Freelancer Presentation at Goldman Sachs Small and Mid-Cap Conference
For personal use only Freelancer Presentation at Goldman Sachs Small and Mid-Cap Conference Freelancer Limited is presenting at the Goldman Sachs Small and Mid-Cap Conference to be held in Sydney, Australia on Wednesday 21 May 2014. Attached are the presentation slides for the conference. About Free
Slide 2: Freelancer Limited Goldman Sachs Small and Mid-Cap Conference
For personal use only Freelancer Limited Goldman Sachs Small and Mid-Cap Conference 21 May 2014 Matt Barrie Chief Executive
Slide 3: Important notice and disclaimer
Important notice and disclaimer This presentation has been prepared by Freelancer Limited (ACN 141 959 042) (Freelancer or the Company). The information contained in this presentation is current at the date of this presentation. The information is a summary overview of the current activities of the
Slide 4: Ready to launch?
3 For personal use only Ready to launch?
Slide 5: Freelancer Limited key market statistics
Freelancer Limited [ASX: FLN] Key market statistics1 Share price performance1 – since IPO For personal use only ASX code FLN 2 Listing price (15 Nov 2013) A$0.50 Share price (20 May 2014) A$1.095 1.5 Closing Price (A$) Issued capital, comprising of: 437.2m 1 - Shares 430.0m 0.5 - ESP shares 7.2m Mar
Slide 6: Industry Drivers
5 For personal use only INDUSTRY DRIVERS
Slide 7: The other 60% of the world's population are about to join the Internet
For personal use only The other 60% of the world’s population are about to join the Internet. 6
Slide 8: It's 2014: The other 5,000,000,000 are connecting
It’s 2014 The other 5,000,000,000 are connecting at a tremendous pace For personal use only Internet Users by Development Level 2003-2013E ● World population1: 7,144,000,000 ● Number on the Internet2: 2,405,518,376 (33.7%) Worldwide Internet Growth 2000-122 North America Oceania The other 5,000,000,
Slide 9: Developing world self-educating to raise socio-economic status
Developing world self-educating to raise socio-economic status The wealth of human knowledge is available online For personal use only 81% of users of top 10 US sites are already foreign1 ● The other 5 billion people live on $10 a day or less ● The first thing they are looking to do online is raise
Slide 10: Freelancer freelancer profile example
freelancer Post Project Find Freelancers Browse Projects Post Contest Help Dashboard My Projects Profile Inbox Rate: $10.00 USD/hour Portfolio es Finances Disputes Exams Invite Friends Freemarket Claim your FREE membership upgrade to Plus now! S A Mintu CT evr SEO Expert, SEM Expert, Link building E
Slide 11: Software is eating the world
Software is eating the world “We are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy”1 For personal use only ● Every industry is being disrupted rapidly, and becoming Advertising dominated by soft
Slide 12: The world is repeating itself years later
The world is repeating itself 20 years later Developed Developing For personal use only World World Products Services 11
Slide 13: Company Overview
12 For personal use only COMPANY OVERVIEW
Slide 14: Marketplace growth
Marketplace growth Exponential growth in registered users, projects and contests posted For personal use only Total registered users1 5,000,000 Total projects & contests posted1 9,000,000 (excludes Warrior Forum & Fantero) 8,000,000 4,000,000 7,000,000 As at 20 May 2014 As at 20 May 2014 6,000,000 1
Slide 15: Freelancer's Online Economy (Feb 2014)
Freelancer’s Online Economy (Feb 2014) For personal use only Note: The pink lines indicate where projects are being posted by employers, and the blue lines indicate where the projects are being performed by freelancers. Thicker lines indicate a higher 14 dollar volume of work. White dots indicate th
Slide 16: Freelancer's Online Economy (May 2014)
Freelancer’s Online Economy (May 2014) For personal use only Note: The pink lines indicate where projects are being posted by employers, and the blue lines indicate where the projects are being performed by freelancers. Thicker lines indicate a higher 15 dollar volume of work. White dots indicate th
Slide 17: Global, and growing regional websites
Global, and growing 40 regional websites 32 supported languages North America Europe Asia Pacific Latin America Afrikaans Français Português For personal use only हिन्द US (International) United Kingdom Australia Argentina বাাংলা Română Canada European Union New Zealand Brazil Jamaica France Hong Kon
Slide 18: Marketplace dynamics – still dominated by IT, but changing
Marketplace dynamics – still dominated by IT, but changing Horizontal (regional & multilingual) and vertical (job category) growth For personal use only Top country sources for project & contests in FY131 ● FY13 y/e: 32 languages, 18 currencies 25% United States India ● Exceptional growth in project
Slide 19: Revenue model
Revenue model Freelancer’s revenue is primarily generated from users posting jobs – as a project (outsourcing) or a contest (crowdsourcing) For personal use only ● For employers it’s free to post a project, free to review bids, free to talk to freelancers and review samples of work – 0-3% project co
Slide 20: Stellar revenue growth
Stellar revenue growth Net revenue accelerated +77% in FY13, gross margin ahead of prospectus forecast For personal use only Net Revenue (A$m) and Gross Margin (%)1 20 18.8 18 100.0% ● Year on year monotonic acceleration in revenue 87.4% 87.6% growth FY10-13 86.7% 16 82.6% 80.0% ● Year on year monot
Slide 21: Gross payment volume
Gross payment volume Gross Payment Volume1 (GPV) growth of +66% and improved take rate2 in FY13 For personal use only Gross Payment Volume1 (A$m) and Take Rate2 (%) 90 84.4 ● Year on year monotonic acceleration in GPV 25.0% 80 22.2% 20.9% growth FY10-13 ● Year on year monotonic improvement in take r
Slide 22: Group financial highlights
Group financial highlights Focus on re-investment in product development, user experience, user/project acquisition and customer service For personal use only (A$m) FY10 FY11 FY12 FY13 31 Dec y/e Actual1 Actual1 Actual Actual Net Revenue 4.7 6.5 10.6 18.8 ● Strong track record of revenue growth grow
Slide 23: Summary balance sheet
Summary balance sheet Strong balance sheet For personal use only (A$m) FY12 FY13 Change 31 Dec FYE Actual Actual (%) Cash and cash equivalents 9.7 24.4 152% ● Total cash at year end of $24.4m after IPO proceeds in November 2013 Trade and other receivables1 1.4 2.3 66% Other current assets 0.3 0.4 23
Slide 24: Q1 update and FY14 outlook
Q1 update and FY14 outlook “Every job, every country, every language, every currency, at any time” For personal use only ● Operational updates for the start of FY14 – Commissioned engineering lab in Vancouver and regional office in London – Significantly expanded campus office in Manila “160 million
Slide 25: For personal use only
24 For personal use only
Slide 26: Key transaction highlights
Key transaction highlights In April 2014, Freelancer acquired Warrior Forum, the world’s largest Internet marketing marketplace & community (since 1997) For personal use only Transaction Details • Freelancer acquired the website, related domain names and associated intellectual property assets of Wa
Slide 27: Overview of Warrior Forum
Overview of Warrior Forum The World’s Largest Internet Marketing Marketplace & Community For personal use only ● Founded in 1997 by Clifton Allen Says, Jr. ● Warrior Special Offers (WSOs): the largest online marketing marketplace globally, including marketplaces for buying and selling products & ser
Slide 28: User demographics
27 For personal use only User demographics
Slide 29: Freelancer Android Messenger App
Freelancer Android Messenger App Stay in touch with your projects while you’re on the go For personal use only 28
Slide 30: Beautiful product
29 For personal use only Beautiful product
Slide 31: Global leader
Global leader For personal use only Source: Google 30
Slide 32: Amazing work
31 For personal use only AMAZING WORK
Slide 33: For personal use only
The Dream Beverly Hills 3D modeling of kitchen Basketball By mkms3D By unophotographics 4:20 PM Digital Design a Logo for Startup Mobile Dev Company By GeorgeOrt US$150 Forgot Password? » New User? CS OnlineKingdoms Logo Design for Online Kingdom By airbrusheskid JS$215 Design a Logo for Waffle - Ph
Slide 34: For personal use only
3D Matte Painting for a Film By shankmehta Us$200 Logo Design for SIXISH Marketing By ICiprian US$30 N Design Business Cards By ezesol b mart % “everything for dogs under one woof” Logo design for Woof Mart By wavyline US$30 BREW ComeBrew Logo Design By wavyline | ———_ — — —— Front Porch Design By s
Slide 35: Pencil drawing of engine for website background
Pencil drawing of engine for website background For personal use only Source: https://www.freelancer.com/projects/Illustration/Pencil-drawing-engine-for-website.html 34
Slide 36: Logo design for 7Ddays
Logo design for 7Ddays 1,096 choices for $490! For personal use only Source: https://www.freelancer.com/contest/Logo-Design-for-Ddays-12970.html 35
Slide 37: apricotseeds.co.nz website
apricotseeds.co.nz website For personal use only Source: https://www.freelancer.com/contest/Graphic-Design-Redesign-FRONT-PAGE-Only-apricotseedsconz-website-13937.html 36
Slide 38: apricotseeds.co.nz website
apricotseeds.co.nz website For personal use only Source: https://www.freelancer.com/contest/Graphic-Design-Redesign-FRONT-PAGE-Only-apricotseedsconz-website-13937.html 37
Slide 39: Complexity of work is increasing
Complexity of work is increasing For personal use only Wifi lawn sprinkler that connects to Facebook, Twitter! Source: http://www.freelancer.com/projects/Android-Microcontroller/Wifi-lawn-sprinkler-controller-assembly.html 38
Slide 40: Exceptional community
For personal use only EXCEPTIONAL COMMUNITY 39
Slide 41: Bangladesh
40 For personal use only Bangladesh
Slide 42: Bangladesh
41 For personal use only Bangladesh
Slide 43: Bangladesh
42 For personal use only Bangladesh
Slide 44: Pakistan
43 For personal use only Pakistan
Slide 45: Nepal
44 For personal use only Nepal
Slide 46: India
45 For personal use only India
Slide 47: Philippines
46 For personal use only Philippines
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