Slide 1: Investor Presentation: Company Overview March 2025
Investor Presentation COMPANY OVERVIEW MARCH 2025
Slide 2: Cautionary Notes Regarding Forward-Looking Statements
Funko, LLC © 2025 1 CAUTIONARY NOTES REGARDING FORWARD-LOOKING STATEMENTS This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements contained in this presentation that do not relate to matters of historical fact s
Slide 3: Funko is a leading pop culture consumer products company
2 Funko, LLC © 2025 Core Collectibles, includes Pop! Vinyl, company’s best-known product line; thousands of licensed characters Pop culture fashion items, soft-lines including backpacks, handbags, wallets and apparel High-end collectible figures, limited edition prints and vinyl records Funko, L C ©
Slide 4: Funko at a glance
3 Funko, LLC © 2025 GEOGRAPHY US .....………….............65% International …...........35% PRODUCT BRANDS Core Collectible ......77% Loungefly …....……....16% Other…................…..7% FUNKO AT A GLANCE TICKER: Nasdaq: FNKO • IPO: 2017 • Founded: 1998 NET SALES 2024: $1.05 Billion ADJUSTED EBITDA 202
Slide 5: Deeply engaged consumer base in a growing market
Funko, LLC © 2024 4 Funko has built a deeply engaged consumer base, connecting with them through Funko’s digital platform, loyalty program, social media, and pop culture events. STRONG CONSUMER ENGAGEMENT EXPERIENCES & FLAGSHIP STORES SOCIAL MEDIA FOLLOWING 1.2M Followers 1.4M Followers 1.7M Followe
Slide 6: Competitive moat through industry-leading portfolio of licenses
Funko, LLC © 2025 5 WE HAVE BUILT A COMPETITIVE MOAT THROUGH AN INDUSTRY- LEADING PORTFOLIO OF LICENSES Source: Company information MOVIES TV MUSIC SPORTS ANIME GAMING ROBUST IP RELATIONSHIPS ACROSS 900+ ACTIVE LICENSED PROPERTIES AND 250+ CONTENT PROVIDERS
Slide 7: Large, diversified global distribution network
Funko, LLC © 2025 6 WE HAVE A LARGE, DIVERSIFIED GLOBAL DISTRIBUTION NETWORK Our Direct-to-Consumer sales outpace any single customer, driving 24% of 2024 gross sales. No single retail partner accounted for over 10% of 2024 revenue Mass Select Retail Partners E-Comm Specialty Distributors Other Sour
Slide 8: History of rapid growth, transitioning to next chapter
Funko, LLC © 2025 7 WITH A HISTORY OF RAPID GROWTH, WE ARE TRANSITIONING TO OUR NEXT CHAPTER FUNKO REVENUE GROWTH OVER TIME ($ M) $516 $686 $795 $653 $1,029 $1,323 $1,096 $1,050 FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 FY2024 FY2025E ✓Growth driven by multiple blockbuster movie franchises1 ✓
Slide 9: New management has positioned Funko for growth
Funko, LLC © 2025 8 NEW MANAGEMENT HAS POSITIONED FUNKO FOR GROWTH – Appointed interim CEO, with extensive turnaround experience – Eliminated unprofitable products (30% SKU reduction) – Reduced inventory levels by >50% – Implemented broad fixed cost reductions – Optimized U.S. distribution center –
Slide 10: Formula for growth through intentional diversification
Funko, LLC © 2025 9 POP! Yourself $30B Global market size in 2023 for personalization1 Music 20+hrs Average listening time per week4 Gaming Sports $35B Sports Memorabilia & Trading Cards 20232 Distributors & Licensed Stores Sell Where the Fans Are FANDOM EXPANSION NON-TRADITIONAL RETAIL CHANNELS PRO
Slide 11: Pop! Yourself launched in 2023
Funko, LLC © 2025 10 No license fee + higher price point + higher margin Personalized gifting Year-round value with product for every life event WE LAUNCHED POP! YOURSELF IN 2023 POP! YOURSELF DELIVERS MORE PRODUCT PERSONALIZATION FOR FANS VARIOUS WAYS TO BUILD A CUSTOMIZED POP! ONLINE RETAIL KIOSKS
Slide 12: Pop! Yourself results have exceeded expectations
Funko, LLC © 2025 11 4% 7% 11% 12% 20% 24% 2019 2020 2021 2022 2023 2024 80%+ Pop! Yourself customers are new to Funko POP! YOURSELF RESULTS HAVE EXCEEDED EXPECTATIONS GROWTH DRIVER FOR E-COMMERCE & TOP SELLING PRODUCT IN COMPANY-OWNED STORES $15+ Standard Funko Pop! price $30+ Pop! Yourself price B
Slide 13: Focused fandom expansion into high-growth segments
Funko, LLC © 2025 12 FOCUSED FANDOM EXPANSION INTO HIGH-GROWTH SEGMENTS SPORTS GAMING MUSIC $35B Sports Memorabilia & Trading Cards in 20231 3.7B Sports fans globally2 3.3B Gamers Globally3 150M Attended Live Nation Concerts in 20245 69% U.S. households have someone who plays at least 1-3 hours per
Slide 14: Sports are an attractive and growing market
Funko, LLC © 2025 13 SPORTS ARE AN ATTRACTIVE AND GROWING MARKET ATTRACTIVE MARKET CHARACTERISTICS – One of the fastest growing segments in media3 – Solid customer base filled with super fans who are collectors by nature4 – Jason Kelce Pop! was Funko’s top-selling figure in 2024, showing demand for
Slide 15: Music merchandising is a large adjacent opportunity
Funko, LLC © 2025 14 MUSIC MERCHANDISING IS A LARGE ADJACENT OPPORTUNITY OVERVIEW OF MARKET OUR GOALS KEY FUNKO MUSIC IP Source: (1) MDIA Research, (2) Live Nation , (3) RIAA, Company information 17% Revenue increase in vinyl sales in 2024, compared to 4% growth in streaming, signaling a comeback fo
Slide 16: Gaming fandom is large, extends globally
Funko, LLC © 2025 15 GAMING FANDOM IS LARGE, EXTENDS GLOBALLY OVERVIEW OF MARKET OUR GOALS % Gamers in the U.S. by Generation(2) ~53% of gamers in the U.S. are Millennial-age or younger KEY FUNKO GAME IP 3.3B Gamers across the globe, and growing1 Source: (1) Priori Data, (2) Statista, (3) Global Mar
Slide 17: Expanding into new retail channels to sell where the fan is
Funko, LLC © 2025 16 Select Retail Partners 24% OF GROSS SALES IN 2024 VIA DTC CHANNEL, DOUBLING SINCE 2022 EXPANDING INTO NEW RETAIL CHANNELS TO SELL WHERE THE FAN IS Source: Company materials AND WE ARE EXPLORING WHERE WE CAN MEET NEW FANS WHERE THEY AREWE HAVE ALREADY ESTABLISHED A HIGHLY DIVERSI
Slide 18: Strong international base with room to run
Funko, LLC © 2025 17 STRONG INTERNATIONAL BASE WITH ROOM TO RUN SIZEABLE INTERNATIONAL PRESENCE 35% of revenue outside of U.S. 300+ international trademarks 50+ premier Funko global distributors WITH OPPORTUNITY FOR FURTHER INTERNATIONAL GROWTH OUR ADVANTAGES – Can reach varied cultures with IP that
Slide 19: Bitty Pop! brings Funko magic to micro-collectibles market
Funko, LLC © 2025 18 BITTY POP! BRINGS FUNKO MAGIC TO MICRO-COLLECTIBLES MARKET OVERVIEW OF MARKET THE FUTURE EXPANSION OF BITTY POP! LICENSED… …AND NON-LICENSED Line of miniature collectible vinyl figures 0.9 inches tall Capitalize on mini collectibles market Source: (1) Reportprime, Company inform
Slide 20: Expanding blind box to capture the growing market
Funko, LLC © 2025 19 REINTRODUCING AN EXCITING PRODUCT EXPANDING BLIND BOX TO CAPTURE THE GROWING MARKET Countdown calendars, Mystery Minis, Bitty Pop! and a contribution from a new product line …From Multiple Collections Source: (1) Cognitive Market Research, Company information EXCITING MARKET OPP
Slide 21: Key considerations
Funko, LLC © 2025 20 KEY CONSIDERATIONS Diversified sales channels with massive DTC, core collector loyalty program, and international opportunity. Results-oriented management team with a deep bench across the retail, toy, gaming, brand, sports, and licensing industries. Powerful pop culture ecosyst
Slide 22: Supplemental Financial Information
21 Supplemental Financial Information
Slide 23: Reconciliation of Non-GAAP Financial Metrics
Funko, LLC © 2025 22 RECONCILIATION OF NON-GAAP FINANCIAL METRICS Source: Company filings Year Ended December 31, 2024 2023 2022 2021 2020 (in thousands) Net loss $(15,070) $(164,438) $(5,240) $67,854 $9,763 Interest expense, net 20,575 27,970 10,334 7,167 10,712 Income tax expense (benefit) 4,564 1
Slide 24: Reconciliation of Non-GAAP Financial Metrics Cont.
Funko, LLC © 2025 23 RECONCILIATION OF NON-GAAP FINANCIAL METRICS CONT. Source: Company filings 1. Represents non-cash charges related to equity-based compensation programs, which vary from period to period depending on the timing of awards. 2. For the year ended December 31, 2024, includes a net on