Kewal Kiran Clothing Limited · NSE:KKCL
Kewal Kiran Clothing — Q2 FY22 Earnings Presentation
41 slides from Kewal Kiran Clothing's earnings presentation, 2021
Slide 1: Kewal Kiran Clothing Limited
Kewal Kiran Clothing Limited CORPORATE BUSINESS PRESENTATION & Q2 FY22 FINANCIAL OVERVIEW
Slide 2: Disclaimer
Disclaimer This presentation has been prepared by Kewal Kiran Clothing Limited (the “Company”) solely for information purposes without regard to any specific objectives, financial situations or informational needs of any particular person. By attending the meeting where this presentation is being ma
Slide 3: Company Overview
Company Overview
Slide 4: 40+ years of Success filled Journey
40+ years of Success filled Journey Roots dating back to 1980, KKCL prides itself in contribution to the evolving Denim culture in India Integrated Play with presence across Value Chain : Designing - Manufacturing - Branding - Retailing Widespread Distribution : 320+ Exclusive Brand Outlets and 125+
Slide 5: Chairman's Message
Chairman’s Message KKCL, with its strong brands, robust infrastructure, well-entrenched distribution and a culture of innovation, is geared to exceed the demands and aspirations of modern, fashion-conscious consumers As a market, India is predominantly value-seeking. This requires unique business mo
Slide 6: Strong Brand Portfolio
Strong Brand Portfolio 1 Flagship Brand catering to Premium Luxury segment 2 Premium Mid Market Segment Brand 3 Fashion/Partywear Brand Focused on Mid Market Segment 4 Targeted Premium Mass Market Brand 5 Focused Women Wear Brand 6
Slide 7: Killer : Premium Casuals
Killer : Premium Casuals Flagship brand “Killer” imbibes in it the cool confidence of today’s youth and redefines denims, giving a bold character to them
Slide 8: Lawman : Fashion Capital
Lawman : Fashion Capital A glamorous, lifestyle brand, “LawmanPg3” specialises in trendsetting denim and partywear for young adults
Slide 9: Integriti : Youth Culture
Integriti : Youth Culture Reflecting and resonating the ambition and energy of youth, “Integriti” offers a credible, trusted and value proposition across work and casual wear
Slide 10: Easies : Contemporary Semi Formal Wear
Easies : Contemporary Semi Formal Wear A blend of classic and contemporary preferences, “Easies” is reshaping corporate fashion in India through its range of semi-formal menswear, made from the most premium range of fabric and linen
Slide 11: Women Wear : New Avenues
Women Wear : New Avenues “Desi Belle” is an Indo-Western womenswear that exists at the confluence of modern style and desi touch, catering to the contemporary woman
Slide 12: Wide Product Portfolio capitalizing Brands
Wide Product Portfolio capitalizing Brands Bottom Wear Jeans Shorts (Primary Concentration) Trousers + Shirts T-Shirts Top Wear Jackets Accessories Business through Brand Extension : Opportunistic Play capitalizing on Brand Recognition & Entrenchment Deodorants - Shoes - Belts - Masks - Purses - S
Slide 13: Addictions : Accessories Play as a Brand Extension
Addictions : Accessories Play as a Brand Extension The accessories wing of KKCL, “Addictions” offers lifestyle products such as deodorants, watches, wallets, belts and innerwear
Slide 14: Innerwear – From the House of KKCL
Innerwear – From the House of KKCL
Slide 15: Experienced Management
fe Experienced Management
Slide 16: Focused Founding Team
Focused Founding Team Kewalchand P. Jain, CMD Founding Team : The Jain Family • Finance Function Hemant P. Jain, Jt. Managing Dinesh P. Jain, Director Vikas P. Jain, Director • Governance & Compliances Director • Support Functions • Vision & Strategy • Killer Brand • Manufacturing Planning & • Lawma
Slide 17: Proficient Board Independence
Proficient Board Independence – Chairman and Managing Director of Unichem Laboratories Limited and brings onboard rich experience in marketing, research and production Dr. Prakash A. Mody – A doctorate in Organic Chemistry from University of Mumbai and pursued Marketing Management from Jamnalal Baja
Slide 18: Company Driven by Inherent Values
Company Driven by Inherent Values KKCL : Business Structure Pyramid • Simplicity in Business working : Focused Approach striving towards Profitable growth • Success Driven Philosophy with a Cautious Approach : Follow prototype model with an objective to make “Small to Big” • Financial Sustainability
Slide 19: Key Support Functions
Key Support Functions Finance & Accounts Human Design & Resource & Development Administration Legal & Secretarial Merchandising Information & Technology Manufacturing Retail Advertising & Event Mgt. Spinning the wheel of success . . . 19
Slide 20: KILLER
KILLER dK this is us HIGH ON LIFE HIGH ON LIFE KILLER >< BREAD EEO RWIS this is us
Slide 21: KKCL : Brand Building Platform
KKCL : Brand Building Platform
Slide 22: Brand Building Platform
Brand Building Platform Design & Development Team : Patented & Copyright Products Robust infrastructure, which consists of our office space, design studios, production facilities, supply chain and our well-planned stores, all connected by digitally-enabled processes Tech-led manufacturing capabili
Slide 23: Slide 23
Slide 24: KKCL Corporate Headquarters
KKCL Corporate Headquarters (Company Owned) : Mumbai, Maharashtra, India (spread over an area of approx. 50,000 sq.ft built up area)
Slide 25: this is us
this is us ‘ [BEYOND __ ,: BIUE
Slide 26: Sales Platform : Expansion Strategy
Sales Platform : Expansion Strategy Traditional Channels : Key to Profitability - Identify Right Channel Partners EBOs (Master Distribution & Direct by Company) Structured & Focused - Nurturing Channel Partners & forging long term Win-Win Philosophy partnerships Methodology MBOs (Distribution Platfo
Slide 27: KKCL's Retail Play
- KKCL’s Retail Play
Slide 28: Slide 28
Slide 29: Strategic Widespread Presence
Strategic Widespread Presence Extensive footprint of directly operated and franchise stores, along with a presence in large format stores, carefully selected multi-brand outlets (MBOs) Exclusive Retail Store Count (As on Sep 30, 2021) MBO Presence COCO FOFO Total Widespread MBO presence through trad
Slide 30: Consumer Awareness Platform
Consumer Awareness Platform
Slide 31: Brand Media & Communication Presence
Brand Media & Communication Brands are the centre of Consumer Communication Process Attitude • Brand Positioning Social Media Corporate happenings BRAND DNA Presence • Brand Traits Glamour College Festivals • Short term and Long term goals of each Brand Women Western wear Cover Page of Re-branded La
Slide 32: KKCL : Clothes for Every Season
KKCL : Clothes for Every Season
Slide 33: Financial Achievement Highlights
Financial Achievement Highlights
Slide 34: Profit & Loss Statement : Y-o-Y for Q2
Profit & Loss Statement : Y-o-Y for Q2 Amount ₹ in Crores Q2 FY 21 - 22 Q2 FY 20 - 21 Particulars Amount % of Sale Amount % of Sale Income: Revenue from Operations 174.75 99.8% 67.03 99.3% Other Operating Revenue (Service / Rent Income) 0.33 0.2% 0.45 0.7% Revenue from Operations 175.08 100.0% 67.48
Slide 35: Financial Achievement : An Overview
Financial Achievement : An Overview Q-o-Q Operating Sales COGS INR Cr INR Cr Costs Factors as a % of Operating Income 120.00 60.00% 175.08 4.7% COGS % to Op. Income 59.04% 100.00 58.00% 6.8% 80.00 56.00% 10.9% 60.00 54.00% 67.48 52.19% 103.37 Q2 FY22 40.00 52.00% 20.00 35.22 50.00% 59.0% - 48.00% Q2
Slide 36: Financial Achievement : An Overview
Financial Achievement : An Overview Amount ₹ in Crores As on Sep 30, 2021 FY 2021 (A) Networth 468.75 432.96 (B) Non-Current Borrowings - - (C) Borrowings 67.01 46.44 Debt/Equity [( B + C ) / A] 0.14 0.20 (D) Investments* + Cash /Cash Eq. 302.56 298.49 Net Cash [ D – (B + C)] 235.55 252.05 * Investm
Slide 37: Brand Wise Performance
Brand Wise Performance Sales Contribution (INR Cr) (% Contribution to Total Sales) Q2 FY2021 - 22 Q2 FY 2020 - 21 100.6 39.5 (58%) (59%) 35.3 12.2 (20%) (18%) 20.7 6.0 (12%) (9%) 6.7 2.9 (4%) (4%) 11.5 6.4 Others (7%) (10%) 174.80 67.0 Total 37
Slide 38: Retail Stores Status
Retail Stores Status COCO / Particulars FOFO / Nos. Total / Nos. Nos. As on 1 April 2021 20 302 322 Opened during the period 4 30 34 Closed during the period - 33 33 As on 30 September 2021 24 299 323 Under Development / WIP - 79 79 38
Slide 39: Product Wise Performance
Product Wise Performance PRODUCT WISE SALES PERFORMANCE 14% Q2FY22 Q2FY21 15% Apparel Sales Qty 31.46 10.63 4% 4% (Units in Lakhs) 7% 5% Q2 FY22 Q2 FY21 Sales Realisation* 799 611 53% (INR per unit) 58% 18% 22% * Calculated at WSP (Wholesale Sales Price) Jeans Shirts Trousers T-Shirts Others Jeans S
Slide 40: this is us
this is us 2 3 a 2 =
Slide 41: Thank You
Thank You Kewal Kiran Clothing Limited 460/7, I.B. Patel Road, Kewal Kiran Estate, Goregaon (East), Mumbai 400063