Truist Financial Corporation · NYSE:TFC
Truist Financial — BB&T — Corporate Update (February 2009)
20 slides from Truist Financial's corporate update, Feb 11, 2009
Slide 1: Agenda
Agenda Managing Deposits as a Line of Business 2008 Financial Crisis Timeline Deposit Highlights for 2008 Key Initiatives for 2009 Managing Deposits as a Line of Business
Slide 2: Mission
Mission To drive core deposit growth while balancing Interest costs Revenue generation Overall quality of the deposit base Achieve balanced performance within the context of liquidity, balance sheet growth and market conditions.
Slide 3: Average Noninterest Bearing as a % of Total Average Deposits
% of Average Noninterest Bearing as a % of Total Average Deposits
Slide 4: Peer comparison: noninterest bearing deposits
National Peers consist of CMA, FITB, HBAN, KEY, M&T, M&I, PNC, BPOP, RF, STI, USB and Zions Source: Earnings Releases Restated for Acquisitions Achieve balanced performance within the context of liquidity, balance sheet growth and market conditions.
Slide 5: Achieve balanced performance within liquidity, balance sheet growth and market conditions
Achieve balanced performance within the context of liquidity, balance sheet growth and market conditions.
Slide 6: 2008 Financial Crisis Timeline
2008 Financial Crisis Timeline
Slide 7: 2008 Financial Crisis Timeline events
Bankof America ZF Countrywide - Financial. Fed Reserve and Treasury provide Bailout” of Bear Bank of America announces acquision of Country Wide Steams in orchestrated sale to JP Morgan Ssemorgan “> January 11, 2008 > March 15,2008 First failed auctions in Auction Rate Securities Market. » February
Slide 8: 2008 Financial Crisis Timeline
2008 Financial Crisis Timeline
Slide 9: 2008 Financial Crisis Timeline
2008 Financial Crisis Timeline
Slide 10: Deposit Highlights for 2008
Deposit Highlights for 2008 Experienced accelerated growth in deposits in the second half of the year including strong growth in transaction and money market account balances Grew net new transaction accounts by 94,012 accounts Dramatically improved our cross-sell ratios in 2008 at account opening a
Slide 11: Total Average Transaction, Savings & Money Market Accounts
Source: Earnings Release as reported Total Average Transaction, Savings & Money Market Accounts ($ in millions)
Slide 12: Deposit Growth Peer Comparison
Source: Earnings Release as reported Deposit Growth Peer Comparison 2007 vs. 2008 YTD
Slide 13: Net New Checking Accounts
National Peers consist of CMA, FITB, HBAN, KEY, M&T, M&I, PNC, BPOP, RF, STI, USB and Zions Source: Earnings Release Restated for Acquisitions Experienced accelerated growth in deposits in the second half of the year including strong growth in transaction and money market account balances Grew net n
Slide 14: Bundle Results and Deposit Households
Experienced accelerated growth in deposits in the second half of the year including strong growth in transaction and money market account balances Grew net new transaction accounts by 94,012 accounts Dramatically improved our cross-sell ratios in 2008 at account opening and for existing clients Aggr
Slide 15: Cost of Interest Bearing Deposits
* Total Lost Households (Nov ’07 to Nov ’08) considered only from the baseline population as of Nov, 2007 – this is a more traditional measure of attrition that also tends to report lower attrition rates since the attrition on new clients is not considered and new clients attrite at a higher rate th
Slide 16: Cost of Interest Bearing Deposits Peer Comparison
Cost of Interest Bearing Deposits Peer Comparison
Slide 17: Service Charges on Deposits
National Peers consist of CMA, FITB, HBAN, KEY, M&T, M&I, PNC, BPOP, RF, STI, USB and Zions Source: Earnings Release Experienced accelerated growth in deposits in the second half of the year including strong growth in transaction and money market account balances Grew net new transaction accounts by
Slide 18: Service Charges Peer Comparison
Source: Earnings Release Restated for Acquisitions Service Charges Peer Comparison 2007 vs. 2008 YTD
Slide 19: 2009 Initiatives to Obtain Balanced Performance
National Peers consist of CMA, FITB, HBAN, KEY, M&T, M&I, PNC, BPOP, RF, STI, USB and Zions Source: Earnings Releases Restated for Acquisitions 2009 Key Initiatives 2009 Initiatives to Obtain Balanced Performance
Slide 20: Grow Net New Transaction Accounts by 100,000 Accounts
Grow Net New Transaction Accounts by 100,000 Accounts * BB&T @ Work Q + HSAs + Commercial Deposit Officer Referral Goals + — Product Bundles Drive Profitability by Meeting Service Charge Plan and Managing Interest Expense + End to End Process Management P + Active Rate Management Strategy by Market