Drecom Co., Ltd. · TSE:3793

Drecom — Q3 FY2009 Earnings Presentation

40 slides from Drecom's earnings presentation, Feb 6, 2009

  1. Slide 1: Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment

    2009 3 8 3 2009/2/6 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment

  2. Slide 2: Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment

    1 2 3 4 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 2

  3. Slide 3: Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment

    1 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 3

  4. Slide 4: Quarterly highlights

    1 2009 3 3 2008 4 12 1,539 1,543 8 97 J-KEN 15 i-mode SNS CMS CMS 2009 2 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 4

  5. Slide 5: Quarterly results trend

    1 3 2 492 4 3 700 597 600 572 567 529 479 492 500 417 400 333 300 240 200 170 101 98 101 80 100 33 161 0 4 25 23 54 100 134 152 200 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 2007 3 2008 3 2009 3 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 5

  6. Slide 6: EBITDA

    1 EBITDA 50 EBITDA EBITDA 200 150 100 50 50 140 111 96 0 106 32 143 165 24 83 50 50 100 150 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 2007 3 2008 3 2009 3 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 6

  7. Slide 7: PL

    1 3 PL 2008 4- 12 2008 4- 9 2007 ᐕ4-12 ᦬ 1,539 1, 047 1, 543 1,047 703 935 32.0% 32. 9% 39. 4% 1,039 693 1, 032 8 10 97 12 3 124 256 93 360 241 14 12 24 1 28 4-9 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 7

  8. Slide 8: BS

    1 3 BS 2008 12 2008 9 2007 ᐕ12 ᦬ᧃ 1,146 1, 172 1,306 1,267 1, 598 1,963 2,414 2, 771 3,270 502 700 1,194 260 260 761 1,615 1, 811 1, 314 63.7% 61. 3% 35. 7% Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 8

  9. Slide 9: CF

    1 3 CF 2008 4- 12 2008 4-9 2007 4-12 35 11 4 91 112 1,069 21 164 1,090 520 688 614 CF 2 008 12 2008 9 2008 6 2008 3 㜞 520 688 798 625 392 536 611 1, 281 128 152 187 656 1 100% 150 12 24 1 28 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 9

  10. Slide 10: Quarterly results by segment

    1 3 51 500 250 200㧑 400 373 367 200 347 336 324 326 291 300 150 259 196 200 153 108㧑 100 158 89㧑 90㧑 68㧑 65㧑 70㧑 100 64㧑 50 54㧑 51㧑 47㧑 0 0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 2007 3 2008 3 2009 3 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 10

  11. Slide 11: Quarterly results by segment

    1 250 13 13 17 20 200 12 12 16 16 16 23 22 27 27 23 150 122 10 10 113 11 8 84 75 62 67 71 7 100 7 7 5 62 27 34 55 50 55 96 84 75 76 78 75 79 56 60 57 0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 104ฬ 104ฬ 133ฬ 140ฬ 239ฬ 242ฬ 194ฬ 185ฬ 182ฬ 185ฬ 189ฬ 2007 3 2008 3 2009 3 2009 3 1Q 2009 3 3Q Copyright © 2001-20

  12. Slide 12: Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment

    2 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 12

  13. Slide 13: CGM / UGC

    2 3 C G M / UG C CGM UGC CGM Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 13

  14. Slide 14: Quarterly segment breakdown

    2 700 600 274 500 (47.5%) 242 261 (49.0%) (51.1%) 400 300 200 225 262 203 (46.0%) (45.4%) (39.7%) 100 25 41 47 (5.1%) (7.1%) (9.2%) 0 2009 ᐕ 3 ᦬ᦼ 1Q 2Q 3Q 4Q 2008 3 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 14

  15. Slide 15: Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment

    2 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 12

  16. Slide 16: DLE / I LOVE TV

    2 DLE 12 1 I LOVE TV 1 3 72 /2009 1 13 72 /2009 1 J 10 31 /2009 1 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 16

  17. Slide 17: ARPU

    2 30 ARPU 250 ARPU ARPU ARPU 320,000 600 300,000 500 280,000 400 260,000 300 240,000 200 220,000 100 200,000 0 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 2008 3 2009 3 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 17

  18. Slide 18: Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment

    2 8 90,000 18,000 80,000 16,000 70,000 14,000 60,000 12,000 50,000 10,000 40,000 8,000 30,000 6,000 20,000 4,000 10,000 2,000 0 0 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 2008 3 2009 3 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 18

  19. Slide 19: SEO

    2 82 1 95% 2 SEO 1 R&D 2009 2 2007 12 2008 12 250000 180,000 230000 170,000 210000 160,000 190000 150,000 170000 140,000 150000 130,000 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 2008 3 2009 3 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 19

  20. Slide 20: UGC

    2 100 80 UGC UGC J 60 40 20 BtoB 0 05 06 07 08 05 07 2008 7 18 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 20

  21. Slide 21: Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment

    2 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 21

  22. Slide 22: CGM ASP CMS

    2 CGM 2008 10 ASP CMS 2009 2 4Q 4Q Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 22

  23. Slide 23: 2009 ᐕ 3 ᦬ᦼ 1Q 2Q 3Q

    2 300,000 250,000 159,148 185,657 (70.2%) (70.6㧑) 200,000 130,263 (64.0㧑) 150,000 100,000 67,537 77,381 73,230 (29.8%) (29.4㧑) (36.0㧑) 50,000 0 2009 ᐕ 3 ᦬ᦼ 1Q 2Q 3Q 4Q 2008 3 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 23

  24. Slide 24: ASP CMS

    2 ASP CMS 2008 12 CMS 45,000 40,000 35,000 18,787 19,970 21,002 19,875 30,000 18,729 18,622 25,000 16,552 20,000 15,000 17,988 16,836 19,370 17,040 15,842 10,000 15,372 13,698 5,000 0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 2008 3 2009 3 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 24

  25. Slide 25: CMS CGM PKG ASP

    2 CMS CGM PKG HP CGM BtoBtoC CGM CGM SNS CGM ASP ASP CGM ASP EC Web CMS Web Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 25

  26. Slide 26: Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment

    2 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 26

  27. Slide 27: Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment

    2 9% Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 27

  28. Slide 28: ad4U

    2 ad4U ad4U ㈩ା࿷ᐶᢙ 12,000 10,000 8,000 6,000 4,000 2,000 0 2008 5 6 7 8 9 10 11 12 2009 2 3 4 1 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 28

  29. Slide 29: WIN WIN ad4U

    2 WIN WIN ad4U Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 29

  30. Slide 30: Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment

    3 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 30

  31. Slide 31: Quarterly results trend

    3 105 201 2,500 2,200 2,115 2,000 1,543 1,539 1,500 1,047 946 1,000 843 602 504 479 500 417 170 46 4 10 8 60 0 23 54 114 94 152 178 249 500 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2007 3 2008 3 2009 3 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 31

  32. Slide 32: TOPICS

    2009 3 3 TOPICS 3 2009/3 SNS 2009/2 J-KEN 2009/1 2008/12 2008/11 2008/10 2008/9 2008/8 2008/7 2008/6 CMS 2008/5 2008/4 CMS 2009 2 15 i-mode Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 32

  33. Slide 33: Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment

    4 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 33

  34. Slide 34: Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment

    4 2004 2005 2006 2007 1,167 1,048 843 80% 559 66% 201 562 759 135% 1, 074 142% (199) (463) (522) 113% (568) 109% (2) (99) (237) 239% (506) 214% 412 589 748 1 27% 848 113% 2 14 55 393% 116 211% 3 16 69 431% 221 320% 6 13 29 223% 87 300% 103 123 158 128% 182 115% 225 236 248 105% 227 92% 3 23 767% 484

  35. Slide 35: SNS

    4 SNS 2008 4 SNS SNS 2008 3 500 R&D SNS 600 500 400 300 200 100 0 2004 2005 2006 2007 2008 (2005 3 ) (2006 3 ) (2007 3 ) (2008 3 ) (2009 3 ) CGM/SNS 2008 R&D http://www.impressrd.jp/news/080526/cgm_sns2008 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 35

  36. Slide 36: eMarketer 2008/6

    4 2008 7.75 2012 44 2006 5,000 4,000 3,000 2,000 1,000 0 2006 2007 2008 2009 2010 2011 2012 eMarketer 2008/6 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 36

  37. Slide 37: docomo au Softbank

    4 47 2008 12 docomo au Softbank J-KEN J J + J J J - J J J J SUPER SOUND J Music J Music QUAKE call QUAKE LOVER QUAKE LOVER FULL OK 980 @ 3 1 DLE 2008 12 15 Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 37

  38. Slide 38: Flash GIF Flash

    4 ỂẨộẴẇ Flash GIF Flash Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 38

  39. Slide 39: http://flash.mmelo.jp http://u-colle.jp/ DLE

    5 http://flash.mmelo.jp http://u-colle.jp/ Flash 3 UGC Flash Flash 100 http://seleho.jp DLE http://kisekae-dle.jp DLE i-mode EZweb I LOVE TV http://kisekae-tv.jp/ VMO VERBAL/MASATO OCHI i-mode EZweb Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 39

  40. Slide 40: Drecom

    Drecom i-mode NTT SoftBank au EZweb EZ KDDI Copyright © 2001-2009 Drecom Co., Ltd All Rights Reserved. with entertainment 40

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